Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.   What you’ll learn about in this episode:   1. Social Media & Confidence - Leverage social media for branding and building confidence. - Create consistent content to showcase expertise and personal interests. 2. Podcasting for Partnerships - Use podcasts as an effective tool for branding and forming valuable referral partnerships. - Personalize the approach to nurture connections with potential referral partners. 3. Strategic Content Planning - Follow a strategic content creation process to maintain an engaging online presence. - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested. 4. Engaging Diverse Audiences - Use actors in fun videos to appeal to different audience preferences. - Analyze organic response to focus on creating more of what works best. 5. Multi-Benefit Podcast Strategy - Leverage podcasting for branding, thought leadership, and referral partnerships. - Create a nurture sequence with touch points to enhance relationships with referral partners.   Resources:  Website: https://www.leducentertainment.com/ Facebook: https://www.facebook.com/leducentertainment Twitter: https://x.com/Armandoleduc LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind