We've always said that microgym owners sell coaching, not access, and never has that been clearer than during the COVID crisis. Your clients aren't getting barbells and cues—so what are they paying for?

Certified Two-Brain mentor and Two-Brain Coaching co-founder Josh Martin says coaches need to look at the bigger picture. At his gym, CrossFit For Glory, coaches take the "sleep, eat, move and manage" approach with clients. The true value of coaching, Josh said, is in helping a client move closer to his or her goal—and that takes more than a training plan.

Here, Josh talks about how trainers can redefine their services to meet clients' needs during and post-COVID and how to value those services.

Links:

CrossFit For Glory
COVID-19 Resources
Your Gym 2.0
Expensive or Free: How to Charge What You're Worth
Two-Brain Coaching
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

[email protected]

Timeline:

3:41 – How has the primary role of a coach changed since COVID?

4:37 – “Sleep, eat, move, manage.”

11:31 – What clients need right now (it’s probably not Fran).

16:27 – How to sell new services with confidence.

21:21 – Reassessing the value of coaching.

25:26 – It’s all about relationships.

29:41 – The hidden opportunity in the COVID crisis.