Problem Solvers

Does a corporate name really matter? Yes, says Guru Gowrappan. And he should know. On this episode, we learn why Yahoo and AOL was merged into a company called Oath, why Guru changed the name to Verizon Media, and how renaming the company changed the entire company’s culture—leading to more sales, more collaboration, and a lot less drama.

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Entrepreneurs should be life-long learners. They should constantly develop new skills, even if they don’t know the ROI on those skills. And that’s why James Altucher—the former hedge fund manager who’s built and sold many companies—dedicated himself to mastering stand-up comedy. In this conversation, he explains why he kept pushing himself to try something difficult and often embarrassing, and how stand-up has helped him in the most unexpected ways.

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What do you do for a second act, when your first act literally changed an industry? That was the question facing makeup powerhouse Bobbi Brown, whose simple line of lipsticks blossomed into the billion-dollar company Bobbi Brown Cosmetics. She left it in 2016 with no plans for what to do next; all she knew was that she was done with corporate life. But she’s since found an answer—expanding into new territories with multiple new brands. But the second act isn’t really so different from the first act, she says: At its heart, everything an entrepreneur does is just about doing.

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Change will come to every business, but there’s an irony to it: The best time to embrace change is when you see it coming from far away -- when you still have time to plan, and when you aren’t hurting. On this episode, I make my case for making change, and then talk actor Justin Klosky, who switched careers and became a professional organizer.

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Influencers can be a valuable marketing tool: Get your product into their hands, and they might send waves of new fans your way. But how do you actually do that? We talk to Will Ahmed, founder and CEO of a wearable fitness device called Whoop, whose product was almost immediately embraced by the world’s top athletes.

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Can you give your customers too much choice? Vanessa Van Edwards learned that the answer is yes. She used to sell lots of different courses online, but eventually decided to throw them all away. The result was crazy: Profits spiked! If you’re looking to sell online courses—or really, to sell *anything* online—this is the episode to listen to.

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In this episode, leadership expert Scott Miller lays out a radical argument: Some people are just excellent individual performers -- and there's no shame in staying that way. But if you ARE going to become a leader, then it's time to think differently about everything.

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SwagUp COO Artem Mashkov had a problem: His employees were miserable and making mistakes. But instead of blaming them, he looked internally—and discovered a hiring system that was recruiting the entirely wrong kind of employee. Then he made some big changes in how SwagUp hires... leading to sometimes strange interviews, where he challenges candidates to think creatively and tries to scare them out of the job.

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