Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

By Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth StrategistBusiness Entrepreneurship Marketing Management

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs episodes

May 30, 20195 Ways CEOs Make Time to Work ON Their Business
Between vacations and activities, how do you find time for work projects during the summer? Join me to learn how I've leveraged the summer months to write 2 books, create new programs, and offer VIP days! See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-schedule.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
34 min
May 29, 2019How to Make the Most of the Summer Slowdown
Don't let summer slow down your business! Join me to learn how you can make the most of the slower summer months + continue the momentum into the fall. See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-slowdown.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
38 min
May 21, 2019How to Get Your Spouse to Support Your Entrepreneurial Journey!
A few months ago, Jameson joined me on FB Live to chat about what it's looked like for him to support me over the last 10 years growing this biz! Listen in with your spouse if you're ready to grow a predictably profitable business!

Set yourself up for lasting success in your biz with Sweet Spot Strategy!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
45 min
May 16, 2019Your Biggest Qs About Growing a Predictably Profitable Business
To cap off The Path to Predictable Profits series, Racheal's here to answer listener questions! This episode covers your entrepreneur Qs about virtual and live events, prioritizing focus, customer journey, finding clients, and transitioning in business.

Set yourself up for lasting success in your biz with Sweet Spot Strategy!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
44 min
May 14, 2019My Go To Strategy to PLAN for Predictable Profits
If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can't support the entrepreneur running it.

This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.

Show Notes::

http://www.rachealcook.com/profit-plan/

Free Masterclass::

http://www.yoursweetspotstrategy.com

Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
21 min
May 09, 2019Is there a LEAK in your Predictable Profit Strategy?
Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?

You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.

If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.

This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.

Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.

There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.

They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.

It was not working together.

It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.

Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media

There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.

Show Notes::

http://www.rachealcook.com/predictable-profit-strategy/

Free Masterclass::

http://www.yoursweetspotstrategy.com

Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
29 min
May 07, 2019The #1 Mistake Keeping You From Predictable Profits
Are you working too hard in your business... but still not seeing results???

Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!

Show Notes::

http://www.rachealcook.com/predictably-profitable-business/

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

http://www.yoursweetspotstrategy.com

Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
21 min
May 02, 2019What a Chip and Joanna Gaines Can Teach Us About Building A Sustainable Businesses
Today, all those fixer-upper binge watching sessions are paying off as I share some of my favorite lessons from Ms. Joanna Gaines that you can apply into your business. Check it out.

One of the things that I have seen over the years is that often my students want to skip ahead.

They want to skip ahead to what seems to be the more fun and interesting stuff. They want to skip ahead to the marketing strategy and to other things that they think sound more important in their business.

I started thinking about how I could explain why the foundational pieces are so important. I went on the treadmill at the gym, watching Fixer-Upper – which is one of my absolute favorite shows. I don’t even have a TV, but I have watched every single episode of Fixer-Upper.

So today I'm sharing the two biggest lessons from Joanna Gaines on building a sustainable business!

Show Notes::

http://www.rachealcook.com/building-sustainable-businesses/

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

http://www.yoursweetspotstrategy.com/
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
29 min
April 30, 20195 Questions to Burnout Proof Your Biz
Is your business sustainable?
This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class 3 Essential Strategies to Design a Predictably Profitable Business.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

Show Notes::

http://www.rachealcook.com/sustainable-business/

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

http://www.yoursweetspotstrategy.com/
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
39 min
April 18, 2019Start a Business {And Get Paying Clients ASAP} Part 2 of 2
In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 2 leads you from getting clients through social marketing!

See the FULL show notes and get the Business Growth Checklist at RachealCook.com

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
40 min

About Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

From the publisher's feed

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!

Each week, join host Racheal Cook MBA for candid conversations about…