Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 1 highlights the questions to ask yourself as you begin your journey.

See the FULL show notes and get the Business Growth Checklist at RachealCook.com

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

How do you find clients when you're just getting started? Today I interview nutritionist Cristina Hoyt, a friend and client who shares with us how she started using the Get More Clients systems to start FILLING her monthly client docket!

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

When it comes to getting new clients, high-touch always wins out over high tech. Especially when you are in the start-up stage of your business or you simply don't have a large audience.

And the conversion rates speak for themselves. Even a brand-new coach, consultant, or service provider could see one-out-of-four phone calls translate into a paying client. That's a 25% conversion rate. When you compare that to the standard 1-2% of your email list converting into clients with a traditional online launch, it's easy to see that your energy may be best spent picking up the phone.

The challenge? Actually knowing how to have calls convert into clients {without feeling like a sleazy salesperson}.

Without a real understanding of how this call fits into your Customer Journey, it's really easy for these calls to quickly become an exercise in potential clients just picking your brain.

And that's why so many entrepreneurs become frustrated! They are constantly spending time on the phone, feeling like they are having fantastic conversations, but not seeing a ROI in real paying clients.

Wondering what's happening? Here's 5 reasons why your calls aren't converting into clients::

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

If you’ve been following along, you know that the foundation of any solid 1x1 business model is HIGH-TOUCH, making the time to reach out and talk with potential clients.

But who do you reach out to?

Where do you find these mythical dream clients?

In the early days of my business, whenever I needed to generate revenue I would challenge myself to come up with at least 10 ways I could get in front of the right potential clients. And that practice helped me find my go-to strategy I could pull out of my back-pocket whenever I needed to fill my client docket {and it worked so well I turned my system into the Get More Clients program}.

But I’m not the only one with back-pocket strategy! I’ve found that most experienced entrepreneurs have a similar strategy they turn to anytime cashflow is tight or they need a revenue boost. My favorite part? These strategies don’t require a big list, big launch, or complicated marketing!

Let’s dive into 25 favorite strategies to find more potential private clients for your business!

http://www.rachealcook.com/backpocket/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Welcome to part three of the Get More Clients series! In this series, I'm sharing my favorite strategies to help you book more clients {and generate more cashflow} without all lots of marketing or complicated technology. If you missed the first two posts in the series, then you can catch up right here::

1:: Why Working 1×1 Is The Fastest Path To Cash

There's a myth in the online business space that launching a passive product is the fastest path to cash. For many, working 1x1 is the answer! This post shares why working 1x1 is a smart move to building a solid business foundation.

2:: 3 Reasons You’re Not Getting Clients In Your Business

If you're not getting clients, it's likely because your value is getting lost in translation. This post helps you find the 'leaks' in your current communication so you get more clients in the door!

Now onto the third installment of the Get More Clients series! In this post, I'm getting into the simplest, easiest way you can start filling your client docket. In fact - this is EXACTLY the process I used to book $10K within my first 2 weeks back after a year long maternity leave.

In 2017 when nearly every business finds itself online, a lot of entrepreneurs find themselves stressing over all the online marketing strategies that may actually be holding them back from growing their business.

We feel like we can't start our business before we launch our website.

We believe that we've gotta grow our email list to 1000 people before we can offer anything for those people to buy.

We spend months and years blogging and building an audience before we work up the courage to actually invite people to work with us... then we start with an inexpensive $20 e-book {which requires you to sell thousands in order to bring in much needed revenue}.

But what if you don't have months to slowly build an audience?

http://www.rachealcook.com/get-private-clients/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Welcome back to the Get More Clients series! In this five-part series, I'm sharing my best tips to help you fill your private client docket. If you’re just tuning in, then you might have missed the first post in this series. I recommend reading that first:

Why Working 1×1 Is The Fastest Path To Cash

And today... we're doing some troubleshooting to ensure that you're not making these big mistakes in your client attracting plan!

Solopreneurs often themselves in this position where we’re doing everything we can think of to grow our business - we’re checking all of the marketing items off the list - but it’s just not delivering enough paying clients.

So when I get an email list this... 

Hello Racheal,

I started my life coaching business a year ago, and I feel like no matter what I try, I’m just not getting clients. It’s really, REALLY frustrating. I’m blogging, sending emails to my subscribers, and posting on social media, but nothing changes.

At this point, I’m not sure what else to do, or where the gap is. I don’t want to scare off my list with email after email pitching to hire me, but revenue is inconsistent and I'm struggling to keep my calendar full. Help!

... I know that 99% of the time, there is likely a missing piece of the profit-generating puzzle. There’s a disconnect between you and your potential clients that’s preventing them from taking that next step towards working with you.

http://www.rachealcook.com/not-getting-clients/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

It doesn’t matter if you’re needing to pay your rent, wanting to take your family on a vacation, or if you’re ready to sign up for an amazing business training you've had your eye on.

In this day and age, many people believe that if they can just whip out a passive income product – like a DVD or eBook – or an online program, they’ll be rolling in the dough in no time.

And while I love creating online offerings + passive income streams, there’s a faster, easier, zero-tech way to start bringing in those dolla dolla bills.

And it’s not offering a huge discount on your services…

It’s not hosting a flash sale of your programs…

Ready for it?

The fastest path to cash is working 1×1 with clients.

http://www.rachealcook.com/fastest-path-to-cash/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

What would happen to your business, your income, and your clients if a life emergency forced you to pause? Today, I'm sharing how my biz continues to run like clockwork and generate over $15K in the last 2 weeks when my entire family was down with the flu.

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Do you ever find yourself feeling frustrated and unfocused in your business to the point where you know you aren't doing the things that need to be done to get you to those business goals?

If so, listen up, because today we are talking about the one practice I have put in place in my business that ensures that I'm staying focused and staying on track every week, month, and year towards achieving those big business goals.

One of the most significant challenges I hear from women entrepreneurs is we set those big dreams. We set those big goals at the beginning of the year, but a few weeks, a few months in, we find ourselves off track.

We find ourselves struggling with those shiny objects that keep asking for our attention, begging for our attention, and, as a result, we're not getting where we need to go.

Do you relate to that feeling of sitting down at your desk and just feeling completely unsure of where your time and energy should be focused every day?

If that's you, you're in luck, because today we are talking about a practice that I call my weekly CEO date.

http://www.rachealcook.com/ceo-date/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Writing a bio, crafting an about page, and giving an elevator pitch are often challenging even for veteran entrepreneurs. Today, Dr. Michelle Mazur joins me to talk about her book 3 Word Rebellion, and how to make your messaging resonate!

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!