Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to your values. Amanda's evolution from reluctant expert to confident CEO offers a refreshing perspective on building a business that thrives even through personal challenges.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question.

I'm walking through three real client stories — a product-based business, a service provider who was stuck on a third-party platform, and a concierge medical practice — and what they all had in common might surprise you. 

None of them needed more marketing. 

They needed a repeatable system that fit how their businesses actually work. I've watched the feast-or-famine cycle wreck the confidence of brilliant women who are genuinely excellent at what they do. 

These case studies show what shifts when you stop running on inspiration and start running on a plan. 

I'm not promising overnight results — this framework takes three to six months to implement and another three to six to fully integrate. But the women I'm sharing about today are now predicting their revenue within 10%, working the hours they want to work, and building asset libraries they'll use for years. 

If any part of your marketing feels chaotic, exhausting, or like you're always starting from scratch, this episode is worth your time.

In This Episode of Promote Yourself to CEO

• Gabi (Bright Body) went from marketing-by-mood to a 12-month calendar that lets her predict revenue within 10% — and actually support a team
• Why repeating yourself is the point — and how the belief that everything must be new is quietly killing your conversions
• Amanda (Page & Podium Press) broke free from a third-party marketplace that took 20% of her fees and controlled her client relationships, then built a scalable team
• The "learning without implementing" trap that keeps smart entrepreneurs spinning — and how a framework finally gave Amanda a path to run on
• Dr. Libby (Best Life Functional Medicine) redesigned her client experience so she went from 24/7 availability to working 9–4, Monday through Friday
• Why marketing and operations have to grow together — and what happens when you scale sales without the infrastructure to back it up
• How to turn "couch potato content" into a reusable asset library that compounds over time instead of dying in your archives

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabi also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.

10:58 Flexible Work and Parenting

23:40 Adapting to Challenges: Flexibility in Planning

27:37 Building a Reliable Team

33:28 Streamlining Operations with SOPs

42:26 Scaling Your Business with Systems

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!

From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.

Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.

On this episode of Promote Yourself to CEO:

3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?

7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.

13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?

16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it’s so important.

22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?

30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.

36:30 - To wrap the show, Dr. Libby reveals what she’d say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.

Mentioned in Is Your Business Really Working for You? 

• Best Life Functional Medicine
• The Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love by Dr. Libby Wilson
• 90-Day CEO Planner
• Apply for The CEO Collective
• Racheal on Instagram and TikTok

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to.

I've been in that place, and I know how exhausting it is to keep up with a to-do list that never ends, while still not knowing where your next client is coming from. Here's what I've come to understand: the problem isn't your motivation, and it's not that the advice you've been following is wrong. It's that none of it was designed to work together — for a business like yours.

In this episode, I'm breaking down the difference between tactics and strategy, and why that distinction is the thing most small business owners are missing. I'll walk you through the Client Growth Engine — the five-stage framework I use with every single client at the CEO Collective — and show you how to spot the gaps that are creating friction for your potential clients right now. Whether you've been in business for two years or ten, I think you're going to hear something in this episode that finally makes the whole picture click.

In This Episode of Promote Yourself to CEO

• Why your marketing feels hard — and why it's a systems problem, not a motivation problem
• The real difference between strategy and tactics — and why leading with tactics is multiplying your workload without the results to show for it
• The five stages of the Client Growth Engine — Attract, Engage, Nurture, Invite, and Delight — and what's actually supposed to happen at each one
• The most common point of confusion — why so many business owners are conflating "attract" and "nurture," and what it's costing them
• How to identify the gaps in your own engine — so you stop doing random activities and start fixing what's actually broken
• What it looks like when the system runs without you — including how I kept my business moving during one of the hardest personal seasons of my life

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from?

Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card.

If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specific patterns she sees when she pops the hood on a client's business during a strategy review — and why so many smart, hardworking entrepreneurs are stuck in feast-or-famine despite doing more marketing than they probably need to.

The uncomfortable truth she makes here: unpredictable growth isn't a motivation problem. It's a systems problem. And most of the "solutions" people reach for — more content, more platforms, more visibility — are actually making it worse.

If your revenue feels harder to predict than it should be, this episode is worth a listen. Rachel doesn't dress it up, and she doesn't make it complicated. She walks through four mistakes that are almost universally present in stalled businesses, and gives you enough to start diagnosing your own.

In This Episode of Promote Yourself to CEO:

• Nurture vs. attract marketing — and why confusing the two quietly shrinks your business. If your marketing is only reaching people who already follow you, you're not growing visibility. You're just talking to a contracting audience.
• The math most business owners are avoiding. Once you know your conversion numbers at each stage of the client journey, you can forecast revenue within 10% — and finally stop guessing at whether your marketing is working.
• Why passive selling is costing you clients who were ready to say yes. The people in your audience aren't tracking your offers as closely as you think. Rachel makes the case for why showing up once — or burying an offer in a P.S. — isn't enough.
• Doing more vs. deciding better. When growth stalls, the instinct is to add: more tactics, more platforms, more content. Rachel explains why that instinct is usually what's keeping you on the hamster wheel.
• What "removing friction" actually looks like in the client journey — and how making it easier for people to understand their next step is often more valuable than any new marketing strategy.
• Why decision fatigue is the real reason your marketing to-do list stops producing results — and what to do instead of continuing to pile on.
• A preview of the Client Growth Engine framework — the strategic system Rachel uses with every client at the CEO Collective, and what's coming in the next episode.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be.

I'm pulling back the curtain on why you keep getting stuck in this exhausting cycle of trying every strategy, tactic, and tip that crosses your feed—only to end up more burned out and no closer to the sustainable business you want. We're talking about the online marketing echo chamber that's lost touch with how real businesses actually work. The advice designed for high-volume, transactional businesses that makes zero sense when you're building something based on trust and long-term relationships.

If you've ever frozen up trying to decide what to post, felt guilty for not doing "all the things," or wondered why client referrals keep your business running while you're stressing about content calendars—this one's for you. I'm sharing the exercise that helps my clients immediately identify what's actually driving results in their business (spoiler: it's usually not what they think). Time to stop forcing strategies that were never built for businesses like ours.

In This Episode of Promote Yourself to CEO:

• Why the online marketing world has become an echo chamber – and how it's completely lost touch with regular, everyday small businesses that serve actual humans (not just other entrepreneurs trying to sell courses)

• The massive difference between high-volume transactional businesses and high-trust relational businesses – and why trying to apply the same marketing strategies to both is making you feel like you're failing when you're absolutely not

• The hidden costs of forcing the wrong strategies on your business – from burnout and fragmented client journeys to analysis paralysis that keeps you frozen instead of implementing anything at all

• How my business not only survived but grew during the hardest year of my life – and why having a strategy that actually aligns with your life and business model is what makes "cruise control" possible

• The "last 10 clients" exercise that reveals the truth – this simple diagnostic will show you exactly where your clients are actually coming from (and it's probably not where you're spending 80% of your marketing energy)

• What your hair stylist understands about sustainable business that most online gurus don't – the power of 150-200 loyal clients who come back every three months versus chasing thousands of strangers on social media

• The real goal isn't to stop marketing – it's to build a strategy so clear and aligned that you never run out of ideas, you stop second-guessing every decision, and marketing finally feels manageable instead of overwhelming

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill?

Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designed for the kind of business you're actually building.

The strategies you're following? They're built for high-volume businesses with massive content teams. That influencer playbook? They have five people following them around with cameras. You're trying to make it work solo or with a tiny team, wondering why you can't keep up.

In this episode, I'm pulling back the curtain on the disconnect between what you're being told to do and what actually works for relationship-based businesses. I'm sharing what kept my business running and growing when I couldn't show up, and why you're not broken or behind—you've just been following the wrong roadmap.

This changes everything.

In this episode of Promote Yourself to CEO:

• The two business models almost no one talks about—and why following advice designed for the wrong one makes everything unnecessarily hard

• What it actually takes to execute "simple" marketing tactics—the behind-the-scenes reality of massive teams that most business experts won't mention

• The autopilot test—what happened when I stepped away during the hardest year of my life, and what it revealed about truly sustainable systems

• Why you don't need to be an influencer—the truth about sharing your life versus building a successful relationship-based business

• The certainty question—one simple filter that reveals whether your marketing strategy is actually working (or just keeping you busy)

• What high-trust businesses need instead of constant content—this will change how you approach marketing forever

• The square peg problem—the real reason you feel behind (and why it has nothing to do with you)

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet!

Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserve their energy to get the results they want in life and business. So in this last installment of the “Run Your Business Like a CEO” series, I talk about three surprisingly key things to running your day like a CEO, based on my own experience.

On this episode of Promote Yourself to CEO:

7:54 - A great day truly starts the night before. I used to never be a great sleeper (and even failed at it, according to my FitBit), so here’s how I fixed that.

15:48 - Morning routines can be so different from person to person. As an introvert who likes the quiet, here’s what I do and don’t do.

20:00 - What else can you consider to keep your days running smoothly? Pay attention to these things.

23:00 - I reveal what I do to simplify decision-making regarding my wardrobe, self-care, and home essentials.

26:45 - What’s sucking away your time? I discuss the happy accident that helped me truly relax.

28:27 - I used to feel resistant to morning and nighttime routines. Are you in the same boat?

• FitBit
• Calm
• Grove Collaborative
• “From Not Ready Yet to Ready for Next Level Visibility with Stylist Nicole Otchy”
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle.

On this episode of Promote Yourself to CEO:

5:01 - What is a model calendar, and how do you use one? I talk about how I created my model calendar and really dig into the details of how I use it now.

21:57 - If you have other people on your team, here’s something else you should consider doing to protect your time and energy.

26:33 - What’s the second most important strategy to run your week like a CEO? I do this for my business every Monday morning.

39:46 - I’m pretty ruthless when I implement the third strategy. And it certainly helps with client appointments and business boundaries when I do this.

41:37 - I often get asked why I included these couple of questions in The CEO Planner. What are they, and why did I?

45:03 - The CEO Score comes in handy when it comes to sticking to the weekly plan you just mapped out. Here’s a breakdown of what it’s all about.

57:26 - The last strategy is built right into the planner as this series of questions so you can make better decisions and nip any recurring problems in the bud.

1:02:58 - To wrap up, I quickly recap all five top things to do to run your week like a CEO.

• The CEO Collective
• The CEO Planner
• Fired Up & Focused Challenge
• “How a model calendar helps me work just 25 hours a week!”
• “What Is Your Role as CEO?”
• CEO Date Checklist
• “How to Track Your Productivity With an Entrepreneur Scorecard”
• Racheal on '>

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!