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You tell yourself This is my YEAR! I'm gonna do the dang thing!

You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!

But then life gets in the way and that goal you set is a long gone memory.

When we only set goals once a year, we miss out on the process of going after that goal because we aren't setting ourselves up for success.

In this episode, learn a better way to achieve your overall business goals including increasing revenue, increasing profits, and increasing control in your business.

Get access to the full Plan Your Best Year Ever Challenge Here!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires?

You might be running your business by DEFAULT instead of by DESIGN!

In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025.

Get access to the full Plan Your Best Year Ever Challenge Here!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse!

The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time to prioritize their health, wellness, family, friends.. you know... actually having a life!

In this episode, we creating a clear vision for all areas of our life in 2025 based on our definition of success.

Get access to the full Plan Your Best Year Ever Challenge Here!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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With the holidays just around the corner, now is the time to look ahead and plan your business for 2025!

So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge.

In this episode, we are kicking off our 9th annual Plan Your Best Year Ever Challenge beginning with the 2024 Year in Review.

Get access to the full Plan Your Best Year Ever Challenge Here!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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This episode was a little hard to record - I ended up starting and stopping about a dozen times. 

Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your family. All the fun parts.

But there is another reason why this approach is so crucially important.

Life doesn't always go as planned. 

And sometimes we don't just need a Life FIRST Business - we need a Life PROOF Business.

One that's going to fully support us as we experience loss, setbacks, and the harder parts of life.

In this episode, I'm sharing more about what I'm currently navigating as I'm experiencing the loss of my dear cousin Holly and how focusing on SYSTEMS are what have allowed me to keep this business running smoothly when I'm not able to show up 100%.

Mentioned in this episode:

• Plan Your Best Year Ever! - Join the free challenge!
• The CEO Collective
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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Avoid Common Planning Mistakes for Small Business Success in 2025

With my big-picture plan in order for Q4, in this episode I want to prepare you for  planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be here before you know it, and I plan to be spending so much time with family and friends. I want to make sure that come January, my business is already in motion and I can take off with momentum. Join us for the 'Plan Your Best Year Ever' challenge to ensure both life and business goals are prioritized for sustainable success.


02:35 Seek specificity in your goal-setting starting with your priorities, and including traceable metrics
05:44 How can you break down your big goals into actionable, check-off-able items
08:17 Reviewing, adapting, and adjusting your plan must be part of the plan
10:47 The importance of tracking cashflow and financial planning in your goal-setting
11:52 Protect yourself from overwork, and how to not overload your plate
13:45 Don't compromise your long-term sustainability when working on short-term goals
16:09 The importance of involving your team in your planning process
18:11 Your Plan B in case of emergencies
19:54 Value-based, life-first considerations when planning your business's year ahead
21:57 Maintaining attention to the process, not just a final end
24:14 Introduction and Invitation to join the Plan Your Best Year Ever! Challenge

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Plan Your Best Year Ever Challenge' to help set sustainable systems for business growth.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!

From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.

Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.

On this episode of Promote Yourself to CEO:

3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?

7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.

13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?

16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it’s so important.

22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?

30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.

36:30 - To wrap the show, Dr. Libby reveals what she’d say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.

Mentioned in Is Your Business Really Working for You? 

• Best Life Functional Medicine
• The Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love by Dr. Libby Wilson
• 90-Day CEO Planner
• Apply for The CEO Collective
• Racheal on Instagram and TikTok

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabi also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.

10:58 Flexible Work and Parenting

23:40 Adapting to Challenges: Flexibility in Planning

27:37 Building a Reliable Team

33:28 Streamlining Operations with SOPs

42:26 Scaling Your Business with Systems

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Hear the entire recording of the latest live webinar on scaling your life-first business.

During this live training, we dove deep into:

• The Essentials of a Life-First Business Model. Not every business is set up to prioritize your life. We'll walk through the 3 essential elements that allow you to work less and grow more.
• 3 Key Systems for Sustainable Growth. The secret to consistent, sustainable growth is all about doing the hard work once to build the systems, then running those systems again and again!
• Protecting Your Time, Energy, & Personal Life. Dreaming of a 25 hour work week is the easy part. The harder part? Navigating the discomfort of stronger boundaries, saying NO, and leveling up your CEO habits.