Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Like most children of the 80s and 90s, I was raised with a generation of girls who were told that we could grow up to have it all.

We could go to college. Break through the glass ceilings in corporate America. Bring home the bacon and fry in up in the pan.

We could achieve ANYTHING. And so we did.

More women than ever before are graduating college, scooping up Master’s degrees, and becoming doctors, lawyers, and professionals. We have incredible women in powerful positions, sharing how we can Lean In to become leaders, executives, and CEOs in our industries.

And yet, despite all of the progress women have made in the workplace over the last few decades, it’s simply not enough.

http://www.rachealcook.com/what-is-your-definition-of-success/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Like most children of the 80s and 90s, I was raised with a generation of girls who were told that we could grow up to have it all.

We could go to college. Break through the glass ceilings in corporate America. Bring home the bacon and fry in up in the pan.

We could achieve ANYTHING. And so we did.

More women than ever before are graduating college, scooping up Master’s degrees, and becoming doctors, lawyers, and professionals. We have incredible women in powerful positions, sharing how we can Lean In to become leaders, executives, and CEOs in our industries.

And yet, despite all of the progress women have made in the workplace over the last few decades, it’s simply not enough.

http://www.rachealcook.com/what-is-your-definition-of-success/

There’s something funny that happens when you’re on the path of self-realization + personal development.

It doesn’t matter how many personality tests + assessments you take;

How many personal development, spirituality, and self-help books you read;

Or even which Abraham Hicks Law of Attraction CD you have playing in your car;

There’s still a blind spot that prevents us from fully seeing ourselves and recognizing the special something that we alone have to offer the world.

And that special something – it’s essential for smart savvy solopreneurs to stand out from the crowd!

Sadly, what makes us the most unique is usually something that we can’t easily recognize in ourselves. It comes so effortlessly that we brush it off. Surely if it was this easy, everyone can do this, right?

So because we can’t see this secret sauce, we look outside ourselves to experts and gurus to give us all the answers… only to realize that their cookie-cutter plans just don’t align with how we really want to do business.

http://www.rachealcook.com/business-blind-spot/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

There’s something funny that happens when you’re on the path of self-realization + personal development.

It doesn’t matter how many personality tests + assessments you take;

How many personal development, spirituality, and self-help books you read;

Or even which Abraham Hicks Law of Attraction CD you have playing in your car;

There’s still a blind spot that prevents us from fully seeing ourselves and recognizing the special something that we alone have to offer the world.

And that special something – it’s essential for smart savvy solopreneurs to stand out from the crowd!

Sadly, what makes us the most unique is usually something that we can’t easily recognize in ourselves. It comes so effortlessly that we brush it off. Surely if it was this easy, everyone can do this, right?

So because we can’t see this secret sauce, we look outside ourselves to experts and gurus to give us all the answers… only to realize that their cookie-cutter plans just don’t align with how we really want to do business.

http://www.rachealcook.com/business-blind-spot/

We hear that we should be everywhere.

We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live!

We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast!

And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.

Then we need to be hosting webinars… having free clarity sessions… asking for referrals… doing all the things to build our business.

It’s overwhelming isn’t it?

One of the biggest challenges we face as entrepreneurs is simply understanding what strategies are the right ones to grow our unique businesses.

Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business — adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.

That’s right - adding MORE will often cannibalize the results of everything else you are working on.

http://www.rachealcook.com/be-everywhere-is-bad-advice/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

We hear that we should be everywhere.

We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live!

We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast!

And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.

Then we need to be hosting webinars… having free clarity sessions… asking for referrals… doing all the things to build our business.

It’s overwhelming isn’t it?

One of the biggest challenges we face as entrepreneurs is simply understanding what strategies are the right ones to grow our unique businesses.

Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business — adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.

That’s right - adding MORE will often cannibalize the results of everything else you are working on.

http://www.rachealcook.com/be-everywhere-is-bad-advice/

It’s official ya’ll… we’re down to the last 90 Days of 2017! Are you winding down or ramping up?

For some of us, we’ve already decided that 2017 is pretty much over. The holidays are just around the corner, we’re taking the kids to all their activities… it’s just easier to go with the flow than to focus on your big goals.

But in today’s episode of Uncomplicate Your Business, I wanna talk about why NOW is the perfect time to start ramping up and laying the foundation for 2018 in these last 90 Days. Today I’m sharing how you can use the last 90 Days of 2017 to really set yourself up for success in 2018.

http://www.rachealcook.com/winding-down-or-ramping-up/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

It’s official ya’ll… we’re down to the last 90 Days of 2017! Are you winding down or ramping up?

For some of us, we’ve already decided that 2017 is pretty much over. The holidays are just around the corner, we’re taking the kids to all their activities… it’s just easier to go with the flow than to focus on your big goals.

But in today’s episode of Uncomplicate Your Business, I wanna talk about why NOW is the perfect time to start ramping up and laying the foundation for 2018 in these last 90 Days. Today I’m sharing how you can use the last 90 Days of 2017 to really set yourself up for success in 2018.

http://www.rachealcook.com/winding-down-or-ramping-up/

Our topic today is all about what a capsule wardrobe can teach you about creating more ease and less stress in your business.

If you have been following me for a while, you might know that I am really, really passionate about simplifying my life, around keeping things simple; everything to how I prep our food to how we run our routines as a family to how we live a very minimalist lifestyle and that has also included a capsule wardrobe.

I want to share with you guys some lessons that I have learned in having a capsule wardrobe and how it really, really translates to your business.

If you guys are similar to me, I know for many, many years I would open the door to my closet, look at hangars and shelves full of clothes and still say to myself, “Oh, my gosh. I’m so overwhelmed. I have nothing to wear.”

I would want to get ready to go out for a date night or simply just wanting something that wasn’t yoga pants to put on and go out into the world and I would find myself getting upset, getting frustrated, feeling overwhelmed.

Then starts the negative self-talk spiral. “I’m too fat. Nothing fits me. Everything looks terrible.” You start to feel like you have no control and it starts with something as simple as your closet.

Over the past few years, one of the things that I’ve been doing in my own life has been embracing the concept of a capsule wardrobe.

http://www.rachealcook.com/capsule-wardrobe/

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Our topic today is all about what a capsule wardrobe can teach you about creating more ease and less stress in your business.

If you have been following me for a while, you might know that I am really, really passionate about simplifying my life, around keeping things simple; everything to how I prep our food to how we run our routines as a family to how we live a very minimalist lifestyle and that has also included a capsule wardrobe.

I want to share with you guys some lessons that I have learned in having a capsule wardrobe and how it really, really translates to your business.

If you guys are similar to me, I know for many, many years I would open the door to my closet, look at hangars and shelves full of clothes and still say to myself, “Oh, my gosh. I’m so overwhelmed. I have nothing to wear.”

I would want to get ready to go out for a date night or simply just wanting something that wasn’t yoga pants to put on and go out into the world and I would find myself getting upset, getting frustrated, feeling overwhelmed.

Then starts the negative self-talk spiral. “I’m too fat. Nothing fits me. Everything looks terrible.” You start to feel like you have no control and it starts with something as simple as your closet.

Over the past few years, one of the things that I’ve been doing in my own life has been embracing the concept of a capsule wardrobe.

http://www.rachealcook.com/capsule-wardrobe/