Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout.

When I look at the statistics that 80% of new businesses shut down within the first few years, I really feel like I have some strong support on this one.

Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

http://www.rachealcook.com/episode62

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout.

When I look at the statistics that 80% of new businesses shut down within the first few years, I really feel like I have some strong support on this one.

Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

http://www.rachealcook.com/episode62

When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on".

And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me."

So today's conversation is so incredibly important. It's all about setting expectations and having clear communication.

www.rachealcook.com/episode61

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on".

And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me."

So today's conversation is so incredibly important. It's all about setting expectations and having clear communication.

www.rachealcook.com/episode61

Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team.

You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes.

I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space.

www.rachealcook.com/episode60

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team.

You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes.

I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space.

www.rachealcook.com/episode60

Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes.

Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business.

Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team?

www.rachealcook.com/episode59

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes.

Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business.

Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team?

www.rachealcook.com/episode59

I have some important questions to ask you today.

• Do you ever wish that you didn't have to deal with money?
• Have you ever had a hard time quoting a price to a potential client?
• Or, have you ever struggled to say, "hey, I need you to pay me" now?

These are common challenges that a lot of entrepreneurs face, but we don't seem to talk about it a whole lot. That's why I wanted to introduce you to my dear friend and Money Mindset Mentor, Denise Duffield-Thomas.

Denise is somebody who just inspires me, I've absolutely loved watching her business over the last five or so years, because not only has she really started an important conversation around Money Mindset for women entrepreneurs.

I hope you enjoy this incredibly insightful conversation with Denise about making your money work for you, around money mindset, and around how less really can help you earn more.

Let's dive in.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

I have some important questions to ask you today.

• Do you ever wish that you didn't have to deal with money?
• Have you ever had a hard time quoting a price to a potential client?
• Or, have you ever struggled to say, "hey, I need you to pay me" now?

These are common challenges that a lot of entrepreneurs face, but we don't seem to talk about it a whole lot. That's why I wanted to introduce you to my dear friend and Money Mindset Mentor, Denise Duffield-Thomas.

Denise is somebody who just inspires me, I've absolutely loved watching her business over the last five or so years, because not only has she really started an important conversation around Money Mindset for women entrepreneurs.

I hope you enjoy this incredibly insightful conversation with Denise about making your money work for you, around money mindset, and around how less really can help you earn more.

Let's dive in.