Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey.

What makes this summer series different is we are not talking about the highlight reel. We're not talking about how they went from being bankrupt to being a millionaire seemingly overnight.

We are talking the real journey, the hard decisions, the sleepless nights, the frustrations when you want to just throw your laptop out the window, because this is the reality of being an entrepreneur.

I feel like so many entrepreneurs in those first few years would just hang in there and really figure it out for themselves if they knew that the hype that you hear, the highlight reel stories that are out there, those are the exception, not the rule.

For every 100 entrepreneurs, there might be one you have that zero to six figures overnight or zero to seven figures in a year story. For the vast majority of entrepreneurs, that's just not the case. That doesn't mean you did anything wrong. It means there is a lot that goes into being an entrepreneur.

It's going to take some work. It's going to take some clarity. It's going to take being willing to show up even when it gets hard.

Today, we are wrapping up this entire interview series talking to Catherine Middlebrooks of brb yoga. There are so many nuggets that she is about to share that I really hope you catch as we go through this conversation. I'll share with you this, Catherine has absolutely blown me away.

Let's dive in!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

If this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey.

What makes this summer series different is we are not talking about the highlight reel. We're not talking about how they went from being bankrupt to being a millionaire seemingly overnight.

We are talking the real journey, the hard decisions, the sleepless nights, the frustrations when you want to just throw your laptop out the window, because this is the reality of being an entrepreneur.

I feel like so many entrepreneurs in those first few years would just hang in there and really figure it out for themselves if they knew that the hype that you hear, the highlight reel stories that are out there, those are the exception, not the rule.

For every 100 entrepreneurs, there might be one you have that zero to six figures overnight or zero to seven figures in a year story. For the vast majority of entrepreneurs, that's just not the case. That doesn't mean you did anything wrong. It means there is a lot that goes into being an entrepreneur.

It's going to take some work. It's going to take some clarity. It's going to take being willing to show up even when it gets hard.

Today, we are wrapping up this entire interview series talking to Catherine Middlebrooks of brb yoga. There are so many nuggets that she is about to share that I really hope you catch as we go through this conversation. I'll share with you this, Catherine has absolutely blown me away.

Let's dive in!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

In the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada.

Now, we're going to have a conversation with Casey's business BFF, Veronica Grant. This is one of my favorite things, seeing my students find each other and really cheer each other on. What I love about Veronica, without giving it away, is how she really learned to listen to the people that she's serving, to figure out the right next step for her and her business.

You ready? Let's dive in.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

In the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada.

Now, we're going to have a conversation with Casey's business BFF, Veronica Grant. This is one of my favorite things, seeing my students find each other and really cheer each other on. What I love about Veronica, without giving it away, is how she really learned to listen to the people that she's serving, to figure out the right next step for her and her business.

You ready? Let's dive in.

Today, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three.

Not too long ago, I was having a little Skype date with my dear friend and client Casey Berglund who is just incredible as you're going to hear in our conversation.

We were catching up and we were saying, "I can't believe it's been a couple of years now that we've known each other," and that I've seen these incredible changes in her business and these tweaks and pivots she's taken along the way that now she is so incredibly happy and fulfilled and excited about her business.

But it didn't happen overnight, it took some work. It took really rolling up her sleeves, and it took making some hard decisions doing hard things is a big part of this journey.

What she said to me after we had this little catch up date, I was so excited about what she's been up to in her big cross-country road trip. She's going to tell you all about in our conversation, but what really came to mind and what she said was,

"I wish I would have heard more stories about this journey and not the highlights but really the hard moments, the hard decisions the times where you really have to lean into the challenge and you lean in with so much faith that you can make it happen.

That would have helped me so much more. More people need to hear about what we just talked about this journey over the first few years."

That's what this series is. Casey is of course the person who came up with this great idea as we were checking in with each other a few months ago, so I'm so excited to kick off with Casey Berglund. I hope you enjoy this conversation.

Let's dive in.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Today, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three.

Not too long ago, I was having a little Skype date with my dear friend and client Casey Berglund who is just incredible as you're going to hear in our conversation.

We were catching up and we were saying, "I can't believe it's been a couple of years now that we've known each other," and that I've seen these incredible changes in her business and these tweaks and pivots she's taken along the way that now she is so incredibly happy and fulfilled and excited about her business.

But it didn't happen overnight, it took some work. It took really rolling up her sleeves, and it took making some hard decisions doing hard things is a big part of this journey.

What she said to me after we had this little catch up date, I was so excited about what she's been up to in her big cross-country road trip. She's going to tell you all about in our conversation, but what really came to mind and what she said was,

"I wish I would have heard more stories about this journey and not the highlights but really the hard moments, the hard decisions the times where you really have to lean into the challenge and you lean in with so much faith that you can make it happen.

That would have helped me so much more. More people need to hear about what we just talked about this journey over the first few years."

That's what this series is. Casey is of course the person who came up with this great idea as we were checking in with each other a few months ago, so I'm so excited to kick off with Casey Berglund. I hope you enjoy this conversation.

Let's dive in.

Understanding these natural seasons of your business can really set you up for success and help you to take off running in the fall.

For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients and revenue.

Whether we're just juggling our own family during that time, or it's a time of year where our own students and clients are off on vacation and they're not thinking about coming in to see us or to work with us, it can feel really easy to slip into those lazy days of summer.

I want you to know that the summer slowdown is a perfect time to build your business.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Understanding these natural seasons of your business can really set you up for success and help you to take off running in the fall.

For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients and revenue.

Whether we're just juggling our own family during that time, or it's a time of year where our own students and clients are off on vacation and they're not thinking about coming in to see us or to work with us, it can feel really easy to slip into those lazy days of summer.

I want you to know that the summer slowdown is a perfect time to build your business.