Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

About six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year.

The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart goals, but by June chances are your goals, your priorities, things going on in your business, might have changed.

I want you to know that this is totally normal.

When you are a solopreneur or you’re running a small business where you are the one in charge of pretty much everything going on, things can shift pretty quickly.

There might be a new opportunity you decided to go for, there might be a new product or program or service you decided to create. Things can change very quickly when we’re running these small businesses.

Today I wanted to take time today to walk you through a process that I do around this time of year - a mid-year review.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

About six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year.

The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart goals, but by June chances are your goals, your priorities, things going on in your business, might have changed.

I want you to know that this is totally normal.

When you are a solopreneur or you’re running a small business where you are the one in charge of pretty much everything going on, things can shift pretty quickly.

There might be a new opportunity you decided to go for, there might be a new product or program or service you decided to create. Things can change very quickly when we’re running these small businesses.

Today I wanted to take time today to walk you through a process that I do around this time of year - a mid-year review.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class called Break Free from the Feast or Famine Cycle.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class called Break Free from the Feast or Famine Cycle.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!