Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

By Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth StrategistBusiness Entrepreneurship Marketing Management

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs episodes

February 20, 2025Stop Faking Perfect When Marketing Your Business
In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why community matters more than ever, and how to market authentically when everything feels uncertain. If you're tired of performative marketing and ready for real connection, this episode reveals the path forward.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
52 min
February 06, 2025Leading with Values in a Divided World
Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confidence-boosting conversation on stepping into your role as a leader without burnout.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
47 min
February 06, 2025How to Build a Resilient Life-First Business
Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you can create a resilient, life-first business. If you’re ready to take control and build a business that works for you, this episode is a must-listen!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
37 min
December 12, 2024Elise Arsenault Makes Creative Work Pay
Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking stable income without sacrificing their artistic pursuits.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
52 min
December 05, 2024Winging It Isn't A Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow.

1:25 – What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term solution.
5:08 – You find true freedom with a certain level of control in your business. I clarify what I mean by control here, because a lot of people might have mixed feelings on it.
7:39 – What do you need to have in place to get consistent cash flow and clients? I reveal the first of several different components necessary.
10:28 – The second component is one where a lot of people trip up. There’s a common trap entrepreneurs can fall into here as well, and I discuss how to avoid it.
14:23 – Having these two things in your business makes predictable profits so much easier to obtain. I explain how.
18:44 – How can you ensure that your team helps you create sustainable revenue, freedom, and flexibility? Without a plan here, things can become chaotic very quickly.
25:36 – I talk about another key thing to keep in mind as you’re working with your team to grow your business.
Mentioned in Winging It Isn’t a Business Growth Strategy
The CEO Collective
The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber
Racheal on Instagram and TikTok
Leave a review on iTunes
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
32 min
November 21, 2024How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities
When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospitality with education. Her insights on the coming wealth transfer to women and the power of building genuine relationships reveal why going niche isn't just good business—it's transforming how underserved communities access financial guidance. A must-listen for service professionals ready to make their own bold move.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
41 min
November 14, 2024Why Work-Life Balance is a Myth
Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of separating focus days from call days, Rachel demonstrates how you can structure your business around your life—not the other way around. Learn the proven approach that's helping women entrepreneurs get better results while working less, and finally feel confident about how you spend your time.
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
39 min
October 25, 2024Do You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought?

Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout?

In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have a real action plan to achieve your goals in 2025.

Get access to the full Plan Your Best Year Ever Challenge Here!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
29 min
October 24, 2024Why Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing!

You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!

But then life gets in the way and that goal you set is a long gone memory.

When we only set goals once a year, we miss out on the process of going after that goal because we aren't setting ourselves up for success.

In this episode, learn a better way to achieve your overall business goals including increasing revenue, increasing profits, and increasing control in your business.

Get access to the full Plan Your Best Year Ever Challenge Here!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
28 min
October 24, 2024Aligning Your Business to Work For You!
Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires?

You might be running your business by DEFAULT instead of by DESIGN!

In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025.

Get access to the full Plan Your Best Year Ever Challenge Here!
Connect with Me:
Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!
20 min

About Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

From the publisher's feed

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!

Each week, join host Racheal Cook MBA for candid conversations about…