In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.

We cover:

• Creative event-based marketing (like Pizza Wars & Health Trails)
• Why most PT marketing events fail
• Building better incentives to attract your real audience
• How to structure a financial health checkup for your practice
• Out-of-network billing strategy (and what it can really pay)

Tools & resources mentioned:

• Blaze Pods for on-site PT challenges
• Athelas for revenue cycle + financial assessments
• Bar Rescue + Marcus Lemonis references on business process

Steve Anderson returns to share his 10 favorite leadership lessons from over 230 episodes of his Profiles in Leadership podcast. From Navy SEALs to musicians, these stories show how the best leaders think, serve, and grow. You’ll hear what separates good from great, how ego gets in the way, and what it really means to build culture — in clinics, companies, and teams.

Topics Covered:

• The moment SEALs become leaders
• The ego trap of imposter syndrome
• Why “helping others win” is the ultimate metric
• What great coaching really looks like
• And why leadership is about who you become, not what you do

Guest Links:

If you're a physical therapist, clinic owner, or healthcare leader looking for fresh mindset shifts, this Star Wars-inspired episode will hit you harder than a Wookiee hug. Jimmy and Dr. Rebecca Griffith break down seven iconic Star Wars quotes and translate them into practical leadership, mindset, and patient care strategies — all through a PT lens.

In this inspiring 10-year reunion episode, Ben Fung returns to reflect on the evolution of the PT profession — and what physical therapists and healthcare professionals MUST prioritize to thrive in 2025 and beyond. From wage literacy and career versatility to boardroom insights and the importance of work-life balance, this episode delivers clear, actionable advice for any PT looking to grow a rewarding career.

Topics Discussed:

• Why wage literacy is more important than wage transparency
• How your DPT can take you anywhere — even outside of clinics
• Lessons PTs can steal from high-level boardrooms
• How the definition of success has shifted in the last decade
• Marketing yourself as a PT in the modern world
• The importance of forming a 10-year battle plan for PT's future

Resources Mentioned:

• The Pulse by UpDoc Media
• Connect with Ben Fung on LinkedIn

In this episode, Dr. Rebekah Griffith (The EDDPT) dives into how physical therapists and healthcare professionals can leverage StrengthsFinder and Working Genius to fuel career growth, avoid burnout, and thrive in leadership roles. From understanding your genius zones to navigating interviews with confidence, Rebekah shares actionable insights for any PT ready to level up.

Resources and Links:

• StrengthsFinder 2.0: Link
• Six Types of Working Genius: Link
• Mel Robbins Podcast "Let Them": Link
• Connect with Rebekah Griffith: LinkedIn

Follow PT Pintcast:

Physical therapists — ever wonder how to get more referrals without begging for them? Dr. Jeremy Sutton cracked the code by launching a local podcast that tripled his patient volume. In this episode, he breaks down how he booked physician interviews, bypassed gatekeepers, and turned 13 of 17 leads into paying patients in a single month. This isn’t theory — it’s working right now in his Louisiana-based practice.

✅ Learn how to use podcasting as your new referral strategy

✅ Hear how he partners with concierge doctors for real results

✅ Explore the use of shockwave therapy and media to boost local trust

✅ Why "being everywhere locally" beats paid ads when done right

Dr. Jeremy Sutton

Instagram: @healthySBC

YouTube: HealthySBC

Nicole and Stephanie, aka The Note Ninjas, are an OT and PT duo teaching therapists how to cut documentation time without cutting corners. In this episode, they join Jimmy to talk about their personal breaking points, how they created a better way to document, and why creative treatment doesn’t have to come at the cost of defensibility or compliance.

They also preview their upcoming CEU-approved virtual summit, where therapists will walk away with actionable documentation strategies and treatment ideas that actually help real humans.

Physical therapists often shy away from clinic retail, fearing they’ll come off as "salesy." Paul Timko from Stop Pain Clinical joins us to explain why selling isn't sleazy — it's smart. Paul shares how smart retail strategies improve patient care, strengthen home exercise compliance, and even grow your clinic’s revenue. Plus, learn about his Clinic Retail Mastermind and how it’s helping PTs nationwide level up without selling out.

In This Episode:

• Why PTs resist retail — and why they shouldn't
• Real examples of retail boosting outcomes
• Easy ways to start offering products ethically
• What the Clinic Retail Mastermind is and how to join
• Why creativity is your clinic's superpower

Resources:

• Learn more about the Clinic Retail Mastermind: https://stopa.in/mastermind
• Contact Paul Timko: (440) 396-4361 (text or call)
• Learn more about Stop Pain Clinical: stopa.in

Connect with PT Pintcast:

• Subscribe on Apple Podcasts
• Follow on Spotify
• Subscribe to PT Pintcast on YouTube
• Follow Jimmy on LinkedIn
• Instagram: @ptpintcast
• Website: ptpintcast.com

What if Nike built a PT clinic? In this episode, we dive into real-world strategies physical therapists can steal right now to future-proof their businesses — from discreet fall recovery services to hybrid fitness models that compete with OrangeTheory and CrossFit. Learn how to position your clinic to capture the community, culture, and continuity that keeps patients AND members coming back.

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.