The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.

• 00:00 – Introduction and Recap of Key Topics
• 01:00 – The Role of Opportunity Cost in Content Creation
• 04:30 – Why PTs Should Consider Branding Themselves
• 08:00 – The Risks and Rewards of Building a Personal Brand
• 12:45 – Exploring Revenue Beyond Insurance Reimbursement
• 15:50 – Selling a YouTube Channel or Clinic: Is it Feasible?
• 20:10 – Creating a Subscription-Based Model for Patient Care
• 23:30 – Practical Strategies for Building a Concierge Practice
• 28:00 – Why More PTs are Embracing Digital Content Creation
• 32:00 – The Idea of a Mastermind for Subscription-Based PT Models
• 35:45 – Offering Clients Value through a Boxed Subscription Solution
• 40:00 – Final Thoughts and Announcing Upcoming Programs

1. "If you're a PT, don’t just ask 'Can we do this?' — ask 'How can we make this happen?'"
2. "Working for insurance providers feels like minimum wage for PTs. To deliver exceptional care, you have to move past that."
3. "Building a patient subscription model could be a game changer. PTs shouldn't just treat; they should innovate."

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. 

00:00 - Intro

01:45 - Hybrid Care Explained

05:30 - Walmart Health Insights

09:45 - MoviHealth’s Virtual Care

14:30 - Trust in Integrated Care

19:20 - The Future of PT

25:15 - Career Lessons

33:45 - Parting Shot

Stephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.

Key Highlights:

The role of trust and collaboration between healthcare providers in hybrid care models.

How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.

Why geography and time should no longer be a constraint for patients seeking physical therapy.

The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes.

Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy.

Special Guest:

Stephen Clark, Clinical Innovations Director, Confluent Health

We dive into the ongoing debate: 

Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? 

Chapters:

0:00 – Introduction: Motivation vs. Accountability in PT

3:25 – Whose Job Is It to Motivate? Shifting PT Goals

12:40 – Understanding Patient Responsibility & PT Boundaries

20:15 – Matching Therapy Styles to Patient Personalities

25:45 – "Celebrity PT" Branding: Making Therapists Local Stars

33:05 – Innovative Marketing Tactics for Clinics

41:20 – PTs' Communication Goal: Achieving Patient Understanding

49:30 – Testing New Marketing Models for PT Clinics

54:00 – CSM Live Podcast Idea and Final Thoughts

Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics.

Key Topics Covered:

The balance of motivation and patient responsibility in PT

How understanding the right patient goals transforms outcomes

Elevating therapists as “celebrity” practitioners in the community

Innovative marketing strategies for attracting and matching the right clients

Special Guests

Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding.

Relevant Keywords:

Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 

0:00 - Introduction

0:40 - Meet JP Guidry: Guidry Golf and Sports

2:05 - JP's PT journey and years of experience

4:35 - Transition to golf-focused physical therapy

6:45 - Building a mix of in-person and online services

9:00 - Key marketing strategies to find clients

11:15 - Learning the power of simple and effective messaging

13:25 - Using social media to grow your PT business

15:10 - Importance of building strong client relationships

18:35 - Overcoming challenges during COVID-19

21:45 - Tips for starting and scaling a cash-based practice

23:40 - The value of mentorship in building your business

26:20 - JP’s parting shot for PT business owners

With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.

Key topics include:

How JP Guidry transitioned into the golf niche

The benefits of in-person vs. online PT services

Marketing strategies for physical therapists

Tips for growing a cash-based practice

Overcoming business challenges during COVID-19

Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 

0:00 - Introduction & recap of client success stories

3:15 - Creating engaging content for patient reach

9:22 - The Disney model: Market research through patient data

15:30 - Surprise and delight: How small gestures make a big impact

22:08 - Technology in PT: AI and future of clinical documentation

30:47 - Building trust and patient-centric care in therapy

40:10 - Case Study: Success with Vestibular First goggles

45:18 - Social media growth tactics for PTs on YouTube, Instagram

52:06 - Closing thoughts: Applying the 80/20 rule to practice

We discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it’s critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy.

Key Points:

Using organic content to prime social media algorithms for patient reach

Surprise and delight: boosting client retention with thoughtful touches

How to apply the 80/20 rule to maximize productivity in practice

Optimizing content for long-term visibility on platforms like YouTube

Introducing diagnostic tools like Vestibular First for better patient outcomes

Balancing patient expectations with effective therapeutic interventions

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.

Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. 

Chapters

0:00 – Introduction and guest welcome: Dana Strauss

2:30 – What is value-based care (VBC)? Breaking down the concept

5:15 – Why VBC is a game changer for healthcare and physical therapists

8:20 – The limitations of the traditional fee-for-service model

12:00 – How physical therapists can thrive in VBC models

14:45 – The importance of PTs in reducing unnecessary healthcare spending

18:30 – Barriers to VBC adoption and the need for awareness

22:10 – Why CMS is a key player in healthcare transformation

26:45 – Building relationships with payers and demonstrating PT’s value

31:00 – Q&A: Who needs to hear this message?

35:50 – Final thoughts and how PTs can get involved in the future of VBC

Whether you're a practicing PT, clinic owner, or healthcare professional, this conversation will give you practical insights into the future of healthcare delivery.

Key topics:

Understanding value-based care in physical therapy

How PTs can reduce healthcare costs and improve outcomes

Integrating PTs into primary care teams

The shift from transactional care to relationship-based care

Why policymakers and payers should invest in PT

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 

00:00 – Introduction: Tackling the PT Staffing Crisis

02:35 – The Current PT Job Vacancy Rate: 10% and Rising

05:58 – Creative Referral Programs: Avengers Assemble Strategy

09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency

15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies

19:45 – Using Social Media for Recruitment and Branding

23:00 – Bonus Tips: In-House Mentorship & CEU Programs

26:45 – Final Thoughts: Adapt or Get Left Behind

Backed by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.

From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!

Key Points Discussed:

The current PT job vacancy rate and its impact on clinics.

Creative referral bonuses to incentivize staff and bring in top talent.

Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.

The importance of flexibility and profit-sharing models to retain therapists.

Using social media and content creation to boost your clinic’s brand and recruit the best.

Special Guests:

Tony Maritato, PT, Business Coach

Jimmy McKay, PT, DPT, Host of PT Pintcast

Target Audience:

Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 

0:00 - Introduction and episode overview

4:32 - Declining insurance reimbursements and opportunities for growth

10:15 - Strategies for blending in-network contracts with cash-pay services

18:45 - Megan Brown's success with Pilates and community building

24:30 - How physical therapists can create additional revenue streams

30:45 - Using AI and automation in physical therapy practices

38:50 - Case studies: Successful integration of wellness programs

45:10 - Treating PT practice like a business: What you need to know

52:12 - Final thoughts: The future of PT and value-based care

59:30 - Parting shots and what’s next for physical therapy

Joined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.

Key Discussion Points:

Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.

How to think like a business owner while staying true to the principles of physical therapy.

Practical examples of successful business models blending PT with additional revenue streams.

The role of AI and technology in the future of physical therapy practices.

Special Guest:

Dave Kittle, PT, DPT, founder of Concierge Pain Relief

Tony Maritato, PT, owner of Total Therapy Solutions

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access. 

00:00 - Introduction to Tyler Green

02:20 - The Story Behind Rise Physical Therapy

05:45 - What Makes Rise PT’s Model Unique?

09:10 - Community Marketing: Building Trust and Awareness

13:30 - Challenges of Expanding to Multiple Clinics

18:45 - Effective Marketing Techniques for PT Clinics

24:50 - Lessons Learned from Rapid Growth

29:35 - How to Balance Clinical and Business Duties

35:20 - Advice for PTs Looking to Start Their Own Clinic

41:10 - Closing Thoughts: Growing a Successful PT Clinic

Tyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with actionable insights.

Key Points Discussed:

How Rise Physical Therapy offers a unique one-on-one care model that sets it apart.

The importance of community-driven marketing and building a presence through events like running clubs.

The challenges of expanding from one clinic to four, and what Tyler learned from scaling too quickly.

Why creating a patient-focused culture is crucial for clinic success.

Tips on marketing for physical therapy clinics, including using CRMs and segmenting patients for better outreach.

Guest:

Tyler Green – Co-Founder, Rise Physical Therapy

Target Audience:

This episode is perfect for physical therapists, clinic owners, healthcare entrepreneurs, and anyone in the PT profession interested in scaling their practice and creating a patient-first clinic model.

Relevant Keywords:

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 

00:00 – Introduction: The Challenge of Hiring in PT Clinics

03:45 – Unconventional Interview Techniques That Work

12:30 – The Power of First Impressions in the Hiring Process

21:15 – Should You Offer APTA Memberships as a Job Perk?

30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring

40:18 – Streamlining Your Recruitment Process with FAQs

50:35 – Creative Easter Eggs to Ensure Candidate Engagement

58:00 – Final Thoughts: Standing Out in a Competitive Job Market

They discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market.

Key Points Discussed:

How creative interview techniques can reveal true candidate motivation and fit.

The pros and cons of offering paid APTA memberships and other value-add perks.

Streamlining the hiring process with FAQs, phone interviews, and Easter eggs.

Real-life examples of hiring tactics from the radio industry and multi-site clinics.

The importance of aligning recruitment efforts with long-term business goals.