"It is not only for science to give to publishing, but the time has come for publishing to start giving back to science." Tiffany Gasbarrini clarifies the difference between commercial and mission-driven publishers and how publishers who aren't bound by commercial interests alone can make brave ideological publishing decisions. She also makes a passionate case for why telling stories in science can make all the difference in the way we perceive and trust science as a community and society.

Avi Staiman is the founder and CEO of Academic Language Experts.

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