Ever wondered why a business decides to rebrand or when should they? In this episode, I chat with Michele Ferron, founder of the thriving stationery business Good Tuesday (formerly Once Upon a Tuesday). Michele gives us the inside scoop on their recent rebrand, discussing:

• The "why" behind the change: What prompted the decision to rebrand from Once Upon a Tuesday to Good Tuesday?
• Navigating the naming process: Was it a challenge to choose a new name that reflected their brand identity?
• The rebranding journey: What were the biggest hurdles and successes they encountered throughout the process?

Whether you're considering a rebrand for your own business or simply curious about the process, this episode offers valuable insights and inspiration from a successful entrepreneur who's been there and done that.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Good Tuesday: Instagram | Website

Episode Highlights:

02:24 Rapid Growth and Scaling Up

05:56 Challenges and Strategies in Rebranding

11:00 Launching the New Brand

20:19 Marketing Strategies for Rapid Growth

23:29 Building and Managing a Team

32:07 Product Hits and Misses

To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!