Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes from, and leverage AI recruiting bots and the Script Inferno to sharpen your team’s edge. If you want clear, real-world strategies to pick fruit others miss — listen in, get loud, and stay ahead of the competition.

Chapters:

• 00:00:00 - Real Estate’s Tree Full of Deals
• 00:00:27 - Kickoff: Inside the Reside Platform
• 00:01:11 - Wenatchee’s Market Pulse: What’s Shifting
• 00:01:32 - Sellers vs. Buyers: Who’s Worth More Now
• 00:01:49 - Why Motivated Buyers Are Gold
• 00:01:58 - Luxury Listings: Crickets or Cash Cows?
• 00:03:17 - Big Plays: Developers & Private Equity Moves
• 00:04:00 - Google Reviews & Winning Online
• 00:04:14 - Smart Loans & Educated Buyers
• 00:06:07 - How Reside Runs: Daily Ops Behind the Scenes
• 00:07:30 - Track It All: Where Deals Really Come From
• 00:08:53 - Building a Thriving Reside Community
• 00:11:17 - Real Leadership & Real Growth
• 00:11:59 - Next-Level Agent Training
• 00:13:33 - Script Inferno: Reps, Mastery, Results
• 00:15:34 - AI Tools & Smarter Recruiting
• 00:16:10 - Nail the ALM Appointment Every Time
• 00:16:39 - ISAs: Your Secret Lead Weapon
• 00:17:08 - Bots, Calls & the Future of Recruiting
• 00:18:33 - Bookkeeping: Unexpected Edge for Teams
• 00:19:16 - Growing One Leader at a Time
• 00:20:28 - Cash Reserves: Sleep Better, Scale Faster
• 00:22:31 - Why Smart Leaders Self-Fund
• 00:24:26 - USPs: Win Sellers & Buyers Fast
• 00:26:07 - Wrapping Up: What’s Next at Reside

Links and Resources:

• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first approach to team building, lead generation, and work-life balance—including her “glass balls and rubber balls” time management metaphor. Whether you're a high-performing agent or scaling a real estate team, this episode is packed with actionable insight on mindset, leadership, and operational mastery.

Chapters:

• 00:00:00 - Kicking Things Off: Coaching with Intent and Impact
• 00:00:30 - Welcome to the Reside Platform Podcast Experience
• 00:00:37 - Introducing Brienne Green: Building an Empire in Real Estate
• 00:00:59 - From High School Hustle to Real Estate Mastery
• 00:03:33 - Mindset Magic: Daily Habits That Shape Success
• 00:12:16 - How Brienne Sold 210 Homes Solo—and Sparked a Movement
• 00:15:19 - Scaling Up: The Birth and Evolution of a Dream Team
• 00:22:33 - Wins That Matter: Life-Changing Agent Success Stories
• 00:23:11 - Standards That Stick: High Accountability, High Results
• 00:24:41 - Lead Flow Mastery: Training Agents for Real Impact
• 00:27:48 - What It Really Takes to Lead a Top-Producing Team
• 00:37:20 - Glass Balls & Rubber Balls: Mastering Work-Life Rhythms
• 00:42:41 - Looking Ahead: Big Goals, Bold Vision, and Baby #4

Links and Resources:

• Reside Platform
• Reside Platform Website
• Website
• Breann Green on Instagram

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.

They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom.

If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and actually enjoy the business you’re building—this is the playbook.

Chapters:

• 00:00:00 - Unlocking Growth: Why Systems Beat Hustle
• 00:00:29 - Real Estate Reflections: What Scaling Actually Takes
• 00:01:02 - Meet Brooke Riecke: The Spark Behind Smoother Ops
• 00:02:19 - Hiring Smart: Solving for Clarity, Not Chaos
• 00:09:00 - Systems that Save You from Burnout
• 00:16:24 - Process Over Panic: Making Ops Your Power Move
• 00:18:41 - Who Owns This? Why That Matters
• 00:18:53 - SOPs Aren’t Boring—They’re Freedom Blueprints
• 00:19:19 - Training Without Guesswork Starts Here
• 00:19:38 - Getting Granular: Building One Task at a Time
• 00:20:07 - Automate the Chaos (Without Losing the Personal Touch)
• 00:20:42 - Onboarding Done Right: The Video Playbook
• 00:22:05 - Don’t Just Build Systems—Empower People to Use Them
• 00:24:54 - Set Your Team Up to Succeed (Not Just Survive)
• 00:26:36 - Numbers Don’t Lie: Track What Matters
• 00:28:43 - Great Leaders Audit. And Adjust.
• 00:34:26 - One Final Truth: You Can’t Scale What’s Broken

Links and Resources:

• Reside Platform
• Reside Platform Website
• Lauren Holland on LinkedIn
• Brooke Riecke on Facebook

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently. Packed with actionable frameworks like daily downloads, 30/60/90 onboarding roadmaps, and mindset shifts that actually work, this episode is your tactical guide to scaling a business that’s both high-performing and human.

Chapters:

• 00:00:00 - What Success Really Looks Like in Real Estate
• 00:00:19 - Real Estate Is Chaos—Here’s How to Lead Through It
• 00:00:54 - Meet Your Hosts: Lauren & Mie Unfiltered
• 00:01:45 - Why Emotional Regulation Is a Superpower
• 00:02:40 - Want Freedom? Start with Structure
• 00:02:58 - The Lead Problem No One Talks About
• 00:05:50 - How to Build a Team That Actually Performs
• 00:12:35 - The 15-Minute Habit That Changes Everything
• 00:15:37 - Real Leadership = Clarity, Not Control

Links and Resources:

• Reside Platform
• Reside Platform Website
• Lauren Holland on LinkedIn
• Mie Yamashita on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mindset shifts and tactical tools you need to reset the foundation. Learn how to build systems people can rise into, how to align your vision with execution, and why scaling with clarity always beats hustle.

Chapters:

• 00:00:00 - How Leaders Sabotage Their Own Admins
• 00:00:36 - Quick Welcome, Big Truths
• 00:00:45 - The Real Power Behind Leader-Admin Synergy
• 00:02:02 - Ownership Starts with Expectations
• 00:03:09 - Speak Clearly or Spiral: Why Clarity Wins
• 00:05:15 - Don’t Hire Cheap—Hire Right
• 00:06:54 - What’s Actually in Their Lane?
• 00:11:18 - The Feedback Loop Most Teams Miss
• 00:19:04 - Tech + Systems = Freedom (If You Let Them)
• 00:25:42 - It Ends Where It Started: You

Links and Resources:

• Reside Platform
• Reside Platform Website
• Lauren Holland on LinkedIn
• Mie Yamashita on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion. Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, Jason shares his mental models, time-efficient sales techniques, and proven webinar frameworks that can elevate a real estate business into an unstoppable revenue machine. This episode dives deep into leveraging psychology, creating scalable impact, and why real-time presentations are the ultimate secret weapon for growth-minded professionals.

Chapters:

• 00:00:00 - Selling Live: The Art of Personal Touch
• 00:00:40 - Reside Platform Podcast Kicks Off Strong
• 00:00:59 - Jason Fladlien: Rapper Turned Sales Legend
• 00:02:19 - Meditation Hacks That Built a Sales Empire
• 00:03:31 - From Stage Mic to Sales Mic
• 00:04:30 - Why Webinars Crush Every Other Sales Tool
• 00:14:01 - Real Estate Branding That Actually Sticks
• 00:16:22 - Long-Form Content That Converts Like Crazy
• 00:19:11 - Webinars That Work While You Sleep
• 00:23:05 - Keep Them Watching, Keep Them Buying
• 00:24:00 - The Real Goal Behind Every Conversion
• 00:25:31 - Presentations That Print Profits
• 00:27:20 - Webinar Structure That Sells Every Time
• 00:28:43 - Shift Your Mindset, Shift Your Revenue
• 00:31:53 - How to Keep Any Audience Hooked
• 00:38:21 - Jason’s Magic Moment: The Offer Drop
• 00:41:42 - Final Words: Risks, Rewards, and Real Talk

Links and Resources:

• Reside Platform
• Reside Platform Website
• Website
• Jason on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.

Chapters:

• 00:00:00 - Kicking Things Off: Real Talk from Reside
• 00:00:23 - Meet Chris Snow: The $10 Lead Guy
• 00:01:12 - Why Your Leads Aren’t Converting (Yet)
• 00:04:59 - How to Actually Nurture (Without Being Annoying)
• 00:07:40 - The Magic of Value-Based Messaging
• 00:10:18 - Tools We Use to Win at Scale
• 00:12:37 - Recruiting 5 Agents a Month (Every Month)
• 00:16:23 - Coaching Agents That Stick (Not Just Join)
• 00:19:29 - Why We Left eXp for LPT Realty
• 00:22:13 - How to Reach Chris + Final Thoughts

Links and Resources:

• Reside Platform
• Reside Platform Website
• Website: Florida Coastal Team
• Christopher T Show on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity.

If you want to gain listings, dominate your neighborhood, and build brand trust from the curb—this episode is a must.

Chapters:

• 00:00:00 - Why Branding Is More Than a Logo
• 00:00:45 - Kickoff: Welcome to Reside Platform
• 00:01:08 - Meet Monte Pratt: The Sign Whisperer
• 00:02:33 - How Great Signs Sell Homes
• 00:03:54 - The Story Behind Jack Pratt Signs
• 00:06:46 - From Painted Boards to Power Brands
• 00:08:33 - Agent vs. Brokerage Branding Showdown
• 00:21:10 - Tech That’s Transforming Yard Signs
• 00:26:32 - What Today’s Buyers Really Respond To
• 00:28:16 - Premium Signs for Premium Listings
• 00:31:27 - What Clients Notice Before You Speak
• 00:33:43 - Monte’s Formula for Real Estate Domination
• 00:37:05 - QR Codes: Magic or Misfire?
• 00:48:26 - Connecting Signs to Your CRM Funnel
• 00:49:48 - Final Wisdom + How to Reach Monte

Links and Resources:

• Reside Platform
• Reside Platform Website
• Jack Pratt Signs Website
• Monte on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They dive deep into the three pillars of scaling profitably—people, process, and productivity—and share tactical frameworks that top teams use to streamline backend systems, boost culture, and unlock exponential growth.

Whether you're battling disorganized CRMs, struggling with team accountability, or seeking better communication rhythms, Lauren and Mie offer field-tested strategies that resonate with results-driven real estate entrepreneurs. This is a must-listen for any brokerage owner or team leader ready to operationalize success.

Chapters:

• 00:00:00 - Why Google Reviews Could Be Your Most Underrated Growth Lever
• 00:00:34 - Meet the Masters of Real Estate Ops: Mie & Lauren
• 00:01:21 - The Truth Bomb: It’s Not a Lead Problem—It’s Conversion
• 00:02:17 - How Daily Audits Reveal the Gaps in Your Business
• 00:02:40 - If They’re Not in the CRM… Are They Even Working?
• 00:06:13 - Your System Is Talking—Are You Listening?
• 00:09:54 - Lead Distribution Secrets That Separate Top Teams
• 00:12:13 - Standards Aren’t Optional: Holding the Line on Metrics
• 00:15:24 - Accountability Without Micromanagement: The Ops Sweet Spot
• 00:15:55 - What Your Call Data Says About Your Team’s Future
• 00:18:21 - Practicing Scripts Isn’t Just Smart—It’s Profitable
• 00:21:26 - Conversions Happen in the Follow-Up (Here’s How)
• 00:27:09 - When the Market Shifts, Do Your Systems Hold Up?
• 00:28:56 - Final Word: Leadership, Accountability, and Scaling Freedom

Links and Resources:

• Reside Platform
• Reside Platform Website
• Lauren Holland on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet Agarwal sits down with Dan Gandee, Co-Founder of Oregon Property Guide and The Operative Group, to unpack how Dan transitioned from Silicon Valley’s construction boom to building one of the fastest-scaling real estate teams in Oregon. Dan reveals his unconventional journey, his squad-based team structure, and how he uses SEO, YouTube, and micro-niches to create a predictable pipeline of high-value clients. Listeners will walk away with practical strategies to structure teams around passion niches, create sustainable lead generation systems, and leverage digital marketing to scale their businesses — without sacrificing personal freedom or client service excellence.

Chapters:

• 00:00:00 - Kicking Off: Meet the Minds Behind the Movement
• 00:01:09 - Welcome to the Reside Platform Podcast Experience
• 00:02:10 - Dan Gandee’s Unexpected Leap Into Real Estate
• 00:04:57 - How to Assemble a Real Estate Team That Wins Big
• 00:10:00 - Unlocking the Power of Working with Investors
• 00:14:33 - Crafting a Team Culture That Drives Success
• 00:17:11 - Lead Generation and Marketing Tactics That Actually Work
• 00:25:17 - Mastering Lead Conversion and Database Domination
• 00:29:19 - Wrapping Up: Final Insights and Ways to Connect

Links and Resources:

• Reside Platform
• Reside Platform Website
• Dan Gandee on LinkedIn
• The Operative Group Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!