Nate Beveridge is competing in the men's 40-44 division at the CrossFit Games this summer.

He's an elite-level athlete, but he's also an elite gym owner: His gym, Hybrid Athletics, topped the Two-Brain Leaderboard this spring for revenue.

Few people can compete at that level while still running the day-to-day business of the gym. That's why Nate took a few years off competition to focus on the business. The work he did during that time — getting a mentor, setting up systems, hiring great staff and growing multiple revenue streams — is the reason he'll be able to focus on the competition floor in July without worrying about what might be happening back home in the gym.

Tune in for a deep dive into how Hybrid Athletics became a Two-Brain revenue leader.

Links:

Two-Brain Coaching
Incite Tax
Gym Owners United

Timeline:

1:27 – Switching his focus from competitor to business owner. 

6:01 – The many revenue streams at Hybrid Athletics.

13:23 – Personal training, group classes, and the post-COVID environment.

18:25 – Revenue vs. profit margin.

25:25 – Building personal-training revenue by showing faith in his own program.

28:22 – Getting creative with nutrition programs, the corporate world and kids training.

31:25 – Plans for the future.