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Are you a trade business owner looking to take your business to the next level? In this episode of the Site Shed podcast, we dive deep into essential marketing and sales strategies. Learn how to leverage online reviews, handle customer feedback, and close more deals effectively. Discover proven techniques to boost your trade business, whether you’re in the US or Australia. Don’t miss these expert insights and practical tips that can transform your local service business.

Watch the video version of this podcast at https://youtu.be/p480d5mnoj0

Discussion Points:

00:00 Fencepost applies universal principles to local businesses.
07:38 Get reviews to make it part process.
13:40 Review platforms cause issues for business owners.
19:28 Encourage feedback loop for project improvement.
25:03 Understanding operational expenses and marketing budget dynamics.
30:39 Businesses find long-term value in advertising.
32:01 Multiple mindsets leading to education curve. Unrealistic expectations.
39:25 Content essential for clear communication and connection.
47:17 Wrap up for next episode, seeking feedback.
49:37 Answer phone promptly to convert leads effectively.
56:20 Maximise sales potential through deliberate lead cadence.
58:22 Efficient process management for maximising business opportunities.
01:04:38 Start with a defined sales and marketing system.

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