Today, I am chatting with Adam Goldman, a franchise consultant and coach with FranChoice. Adam is also a member of our coaching program, Building a Referable Business. Get ready to listen in as he talks about his referral success, including his closing ratio with referrals vs. with other lead sources, how many more referral deals he has now than he had just a few years ago, and more. 

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/252    

Recently, I was catching up with one of my alumni clients over coffee, and she asked me how I landed on my current coaching program, BRB. That got me thinking about all the twists and turns that led me here. Let me tell you, it was a wild ride! So, in this episode, I will be sharing a bit about my business journey, including some of the hurdles I have had to jump and the unexpected shifts I have made along the way. 

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/251

It's celebration time! To mark the 250th episode, I am spicing things up by bringing on a very special guest: my husband! That's right, folks - he's dusting off his microphone and taking a trip down memory lane to answer 10 questions about my business. And let's just say, he better have been paying attention because I am ready to put him to the test!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/250  

In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage the credibility and trustworthiness of a relationship, resulting in shallow connections and few referrals. Instead, I advocate for maintaining consistency and trustworthiness with referral sources to create a strong foundation for business growth.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/249 

It's the age-old question: how do you generate more referrals for your business? It's no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? Listen in as we explore the four guiding principles of referrals that will help you take your referral strategy to the next level. 

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/248 

Do you ever find yourself confused about the different terms used in business, such as referrals, affiliates, and joint venture partnerships? While these terms may seem interchangeable, each one requires a different approach to incentivize individuals or businesses to bring in clients, and it's important to understand the distinctions between them and how they can co-exist in your business. So, in this episode, we'll explore the nuances of each term and how to leverage them to bring in clients and grow your business.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/247    

Have you ever heard the saying, "Complexity is the enemy of growth"? When it comes to building a referral-based business, this couldn't be more true. That's why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. 

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/246   

Recently, I came across an interesting concept that really resonated with me: the difference between being a pinball and being a bowling ball. The idea was inspired by a book I was reading, and I found it particularly applicable not just to referrals, but also to business as a whole. So which one are you? Listen in to find out!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/245  

Can you go a week, or even a day, without encountering AI and ChatGPT in articles, emails, or conversations? If not, you're not alone. In this episode, I will be sharing AI's shortcomings regarding referrals—because you can’t rely on AI for everything… yet. Listen in to hear my thoughts on ChatGPT's advice for increasing client referrals and why you should be focusing on referral strategies based on science.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/244  

Are you tired of being bogged down by administrative tasks? Discover the secret to unlocking success through referral delegation in today's episode as we sit down with Mark MacIntosh, CEO of RevGrow, and his virtual assistant Lori Reichner. 

Listen in to hear what it’s like as a business owner to have somebody execute and implement your referral strategy, the importance of having someone operationalize your strategy, and how Mark and Lori achieved their most successful ROI through the methods learned through Building a Referrable Business (BRB).

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/243