Roadmap to Referrals

If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier. What makes that worse is what we don't focus on today, typically we don't feel until months later. In my many conversations with business owners who know they should put the "Referrals Without Asking" strategy in place but can't make the commitment, I hear a few recurring themes of reasons why. A big one is "I'm so busy with current clients". But a referral strategy is not the only thing we then overlook in our business when we're so busy. For resources mentioned in this episode, check out the show notes page at www.staceybrownrandall.com/167.

The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly. Maybe you need all 4 lessons or only one, but I guarantee you'll find nugget of wisdom in this episode, #166. For resources mentioned during this episode, please visit the show notes page at www.staceybrownrandall.com/166.

We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to receive referrals from your clients.

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/165.

The time has arrived. It's time to take a really good look at your current Client Experience (CX). To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX.

To make this process easier for you, you can download the Unpacking Your CX worksheet to go step-by-step through this process with me. Access to the worksheet and other resources mentioned can be found on the show notes page at www.staceybrownrandall.com/164.

When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier. In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/163.

And to take advantage of the Bonjoro special offer - 20% off for life - check out all three levels at www.staceybrownrandall.com/bonjoro.

What do you call your past clients? And how do you continue the client experience when they are done being a client so you make sure they come back as a repeat client and send your referrals? This episode is all about leveraging the final stage of client experience.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/162.

I love it when I can bring on business owners to discuss how they put something into action that they learned through one of my program and the success they had doing it. We're back with another interview as Jackie Ho of ho&lacy Architecture as she walks us through her firm's active client stage. We discuss her biggest ah-ha about tweaking her client experience after she went through the Sticky Client Experience program and some of her favorite adds to her CX.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/161.

Every 10th episode we pause allowing me to answer listeners questions. This episode - #160 - we're answering your questions on the client experience. Questions about the best and worst stage to ask for a client to be a reference, what's the stage before the client experience starts and reasons why COIs refer but not clients.

Resources for this episode can be found on the show notes page www.staceybrownrandall.com/160.

We are knee deep in our Client Experience Series and continue to look at each of the 3 stages of the client experience, with this week's episode focused on the active client stage. If you've been following along, then you know the active stage follows the new client stage. But depending on the type of business you have, the active stage might last indefinitely or might have an end date. In this episode we dive in to the why of the active stage, when it starts, its length and how to reconcile the work touch points vs. the relationship-based touch points.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/159.

In the previous episode on the Roadmap to Grow Your Business podcast, we dug into the first stage of the client experience. The new stage. In this episode I interview Erin Smith of Cultivating Connections Travel Planners so she can share how she took the parts I teach in the new client stage and put it to work in her business.

For resources mentioned in this episode, you can check out the show notes page at www.staceybrownrandall.com/158.