Roadmap to Referrals

Now we tackle the 4th secret weapon you need to receive referrals without asking. Remember - all 5 of these secret weapons work together in concert. So this one is just as important as the other 4!

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/177.

What's most important to remember with this series on the 5 Secret Weapons you need to generate referrals without asking is that you need ALL 5. Not just one or three but all five of them working together. So here we go with Secret Weapon #3!

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/176.

Last week on episode #174 we dove into Secret Weapon #1 of being able to generate referrals without asking. Now we are unpacking Secret Weapon #2... join us to learn what's the 2nd out of 5 MUSTS for receiving referrals without asking.

Links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/175.

I know for some - the idea of generating referrals without asking may sound far fetched (it's not). So let's assume you want referrals without asking, or at least you are interested in knowing more. If that's the case, then you need to know how the parts work and how they work together. I call them the 5 secret weapons. Okay, okay they aren't really secret since this is what I teach but I wanted to share them with you so you can find your gap if you are serious about generating referrals without asking.

All resources can be found on the show notes page at www.staceybrownrandall.com/174.

As a former productivity and business coach, I've seen the inside of many, many businesses. AND I've seen how those owners run their businesses. One of the biggest roadblocks to loving being a business owner is how we manage our days, how we respect our time. In this episode I share two productivity musts - two of my favorite - that help me get it all done while still allowing me to be an ever present wife and mom. (Of course there is always room for improvement.)

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/173.

How do you know which decisions to make as your business grows, particularly as you hit specific milestones? If you have a great first year, what do you need to do to continue the right momentum? I talk to Rick McDermott, an IP attorney who started his solo law firm just 3 years ago. After a successful first year in business, his was driven to capitalize on the success but also put systems and processes in place to continue to grow. Here's his story.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/172.

There are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer. This final layer is all about Networking. You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time). And you need to know how to flip almost referrals into referrals. If you need to download the "layers" PDF to have the visual of all 6 layers, check out this episode. All resources mentioned in the episode - including the special pricing + link to the $37 Saving Lost Referrals mini-program - can be found on the show notes page at www.staceybrownrandall.com/171.

Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas. (I call these my zones of genius... curious what your zones are?) We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your network know about you and about being top of mind with previous or "alumni" clients.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/170.

September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data. After you've done that you need to do one very important thing first before analyzing your data. We also created a worksheet to help you complete this activity.

You can download the worksheet plus the other resources mentioned on this episode on the show notes page at www.staceybrownrandall.com/169.

Changing our mindset, beliefs and the way we do business can be tough. Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of how you do business or how you choose NOT to do business. As is the case with Diana. She was looking for a better way to generate referrals, that was authentic and felt right. Here's her story.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/168.