Roadmap to Referrals

As we move into step two of the Reverse Goal Setting process, the 5 - 3 - 1, we move from a business and goals reflection on 2020 to casting our vision for the future we want... 5 years out. It's time to define your 5 year vision and determine the real why behind it.

You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/127.

Whether you can't wait for this year to end or want to hold on to it for a bit longer... it's time to start turning our attention to the future. And not just next year... but a few years to come. It's all part of my Reverse Goal Setting process which we are diving into on the podcast. Over the next handful of episodes we will tackle all three steps within the Reverse Goal Setting process. And up first is step one which is all about reflecting on 2020. I know, I know... it might be painful for you but you need to do it. You need to reflect back on 2020 in two ways... your business and your goals will thank you.

You can find all resources mentioned in this episode - including all of the Reverse Goal Setting process resources - on the show notes page at www.staceybrownrandall.com/126. We are going to tackle our goals this year completely different than any year before. Seems fitting, right?

The best way to approach your referral strategy is from a layered approach. And there are 6 layers for you to consider. You might not need all 6 but you need to know them. This episode breaks down all 6 layers so you know where to start and which layers you need.

To download the Referral Strategy Layered Approach PDF, visit the show notes page at www.staceybrownrandall.com/125.

Our deep dive into referrals by industry wraps up (for now) with this episode and we tackle questions from an attorney regarding confidentiality and a consultant wanting to build a niche based on referrals plus one place people fail to look when starting to grow their new business (and its where referrals can be found!).

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/124.

The series continues and this week we are deep diving into the questions financial advisors/planners, wealth managers, insurance agents, and bankers ask when they get serious about generating referrals. And by serious, I mean they start doing the work and then specific questions pop up. We're tackling those questions.

You can find the resources and links mentioned in the episode on the shownotes page at www.staceybrownrandall.com/123.

Our deep dive into referrals by specific industries continues and we move from the "selling of real estate" to the "home of real estate". This week we dive into a question that architects, interior designers, decorators, and others are dealing with COVID continues. The question is how to get new referrals from clients during a time when people have drastically reduced or transformed their socializing routines for an industry reliant on local networking/connections to make "organic" referrals happen?

Resources mentioned can be found on the show notes page at www.staceybrownrandall.com/122.

For this 4-part series we are starting on the podcast, I am answering common questions I receive about referrals that are specific to different industries. These aren't the general questions I receive - like how do I get started, how does it work to receive referrals without asking, how to be consistent, how to track, etc. But specific questions that pop up once someone has decided to get serious about generating referrals without asking.

I've broken down the industries so I can cover specific questions that matter to that industry. Though I think you'll learn a lot from each industry episode! Up first with this episode is the real estate market... specifically the "selling of real estate" with real estate agents, home stagers and mortgage brokers.

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/121.

On today's episode I am answering a question from a member of our community who wanted to know why he didn't convert one referral into a client - when he was referred 17 potential clients at one time. My answer may surprise you.

You can find the details behind the question plus all resources I mention on the show notes page at www.staceybrownrandall.com/120.

Having testimonials is paramount in building social proof and what our clients typically look for when deciding to hire us, or validate their decision in hiring us. So you need to have testimonials from your clients and an easy way to gather them continually, as you need them. This episode gives you 3 tips to make it easy to gather testimonials.

You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/119.

We all know what "stranger danger" is from our childhood. But listen to this story and two powerful keys as to why someone would hire you, buy from you when you are a stranger to them... all because they are referred. This episode is meant to be inspirational... to motivate you to go after the referrals you deserve.

You can find all resources mentioned in today's episode on the show notes page at www.staceybrownrandall.com/118.