Roadmap to Referrals

By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say... the referral source. We've been on a roll through the last few episodes digging in to these very important humans. And with this episode we go one step further to determine who might refer us this year.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/137.

I've done a "calculate your referral explosion" episode before. But this year is different... we're looking at a few more factors to help you decide the number of referrals you might receive this year versus what you should be receiving. Whether you do 'back of the envelope' type math or download our referral explosion worksheet so you can easily follow along... you need to go through this formula so you are prepared for the year you're willing to work for.

All resources and the downloadable worksheet can be found on the show notes page at www.staceybrownrandall.com/136.

If I asked you which number matters most if you want to receive more referrals this year, do you know what it is? Would you say the number of referrals received in 2020? Or the total number of referrals you've ever received? Would you guess the number of new clients you need this year?

What if it isn't any of these metrics. What if another number matters most so you can receive more referrals this year? And what if that "number" is only half the story? In this episode, we dive into what this number is and what else you have to "know" about this number to make it work. Plus I give you an easy activity to get to the heart of this number so you can use the information to help you receive more referrals in 2021.

You can access the download to complete the activity and the other resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/135.

I know, I know... you're seeing a lot of "lessons learned from 2020" posts, articles and episodes right now. It seems everybody has a take on 2020. And guess what? So should you. It's important to look back on the year and determine the lessons you need to learn from it and move forward with. Here are 4 of mine.

Resources from this episode can be found on the show notes page at www.staceybrownrandall.com/134.

Jon Acuff, author or Finish, sums up perfectly what the Goal Finishers Club is all about when he said, "The future belongs to finishers." Those who finish their goals own the future because they are moving forward, making progress step-by-step and making the future they want a reality. In this episode we continue our conversation with a few business owners who embody this finishing mantra.

All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/133.

Are you still holding out on going through the Reverse Goal Setting process? If you've downloaded the workbook, then you know it's not just a page or two you go through. There's a little bit more involved. It requires you to think, ponder, consider options and write things down. It's critically necessary for your business. Yes, and I'll prove it to you. In this episode you'll hear from business owners who went through the Reverse Goal Setting process for the first time in 2017, 2018 and 2019 and how their business and life has shifted dramatically since they reserved their goals. They hit goals they hadn't before, they shifted or pivoted as needed this year so COVID didn't slow them down. And in one tip, you'll learn how to involve your team in your Reverse Goal Setting process.

Don't skip this episode and you can find all resources on the show notes page at www.staceybrownrandall.com/132.

We made it - the final step - step 3 - in the Reverse Goal Setting process. Step 1 was Reflection. Step 2 was the 5 - 3- 1. And now Step 3 is the Finishing Strategy. Oh yes, the home stretch and where we look at the important parts so we set our goals up for success. Setting goals is the easy part. Finishing them is the hard part. This finishing strategy will make your life throughout next year so much better.

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/131.

We are taking a quick pause just before step 3 of the Reverse Goal Setting process so I can answer your questions about goals and the Reverse Goal Setting process. We dive into the importance of the "why" within the 5 vision, why I don't teach a SMART goal framework and more!

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/130.

Now that we have our 5 year vision defined and our 3 year milestones calculated... it's time to set your one year plan. Which - spoiler alert - becomes your 2021 goals! We reversed right into our goals for next year in a way where they matter... which is where we're headed, where we want to be in 5 years.

All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/129.

We are moving right along with our Reverse Goal Setting process as we dig in to calculating our 3 year milestones. Your 3 year milestones must be the "halfway" point of where you need to be to be on pace to make your 5 year vision a reality. It's our markers to make sure we are heading in the right direction. I'll show you how to determine your milestones in this episode.

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/128.