SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that's about where it stops. Most chiropractors know little to nothing about what actually impacts their search results.

In this week's podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not they will improve where your chiropractic practice shows up in the local searches. Let's talk about it.

Chiropractors can be a little weird. This shouldn't come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn't make chiropractors bad.

In this week's podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I'll explain exactly what I said and why, and I'll talk about how my advice to her can help you. Let's talk about it.

Chiropractic is a very intimate business. We aren't selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come.

In this week's podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts which marketing extreme you tend to favor. Let's talk about it.

One of the realities of being a chiropractor is that there are always more things to do than there is time to do them. Most chiropractors don't get to just see patients and then go home. They have a never-ending to-do list, and many times it can feel like NOTHING is changing in spite of the endless hours of work. Why is that?

In this week's podcast, I talk about one of the most common reasons why chiropractors can work themselves to the bone without it making much of a difference in their practices. I also discuss what chiropractors can do to finally start heading their practices in the right direction. Let's talk about it.

Most chiropractors don't get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it. It's super frustrating.

In this week's podcast, I talk about why more content does NOT equal more new patients. I also discuss the two main reasons why chiropractors don't get more new patients from social media. Let's talk about it.

There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades.

Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have what it takes? Let's talk about it.

On of my long-time podcast listeners asked me a Google ads question. He wanted to know if Google ads were worth it if his office was already ranking well organically. Great question!

In this podcast episode, I talk about whether Google ads are worth it or not. I discuss how to define worth it and how chiropractors can track their ROI. I also talk about 2 reasons why chiropractors may want to run Google ads even if they already have strong SEO. Let’s get into it!

Chiropractors pretty much all know they need to have a website. But most chiropractors don't know the difference between a good chiropractic website and a bad chiropractic website.

In this podcast episode, I talk about the main purpose of websites for chiropractors. I also discuss some of the common mistakes and assumptions that chiropractors make about their websites. Let's get into it!

In this podcast episode, I had Chris from PatientCentered.co.uk hanging out with me. We spent some time talking about what it was like for Chris to grow up as the son of a chiropractor. We discussed one of the biggest differences between practicing chiropractic in the UK vs the US. We also talk about what it means to be a patient-center chiropractor. Let's get into it!

Off and on I get asked, "Why did you close your practice?" I don't know that I have ever talked about it in-depth on the podcast before, so I thought I would take the opportunity to do that now.

In this podcast episode, I talk about why I walked away from my chiropractic practice. I discuss what I would do differently if I had to do it over again, and I give a few pieces of advice for other chiropractors. Let's get into it!