Rooted in Retail

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In this episode of Rooted in Retail, we are diving into 7 marketing trends that retailers need to know. In a world of fast-paced technological changes retailers need to adapt or risk being left behind. Use this as your guide to find the right focus for your shop. 

I will discuss the significance of AI in the retail industry, it has the potential to assist in tasks like brainstorming, content generation, and marketing strategy. Retailers should learn to embrace emerging platforms like TikTok because of its powerful local algorithm and the organic reach it can provide to shops. Retailers also need to consider creating memorable in-store experiences and meaningful, story-driven content for their customers. While social media might not be for everyone. 

If social media is not something you want to invest in, I encourage you to make a commitment to a marketing platform and focus on connecting with customers. This will be crucial for success in retail.

Let’s Dive in:

[00:00] One-Year Review: Top 3 Episodes to Find Freedom in Your Store

[04:05] Trend #1: AI

[11:43] Trend #2: TikTok

[17:20] Birthday Giveaway Announcement

[18:01] Trend #3: Video, Video, Video

[19:39] Trend # 4: Create Meaningful Content

[24:42] Trend #5: Leveraging voice and video notes in DMs

[26:25] Trend #6: Create Memorable Experiences

[27:19] Trend #7: Go all in on a Marketing Channel (even if it's not social media)

Join the Rooted in Retail Facebook Group to continue the conversation.  https://www.facebook.com/groups/rootedinretail

Get all of the resources on our website at https://www.crystalmediaco.com/episodes/7-marketing-trends-retailers-need-to-know/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In this episode of 'After The Show', we are talking about topics that were discussed in my conversation with retailer Heidi Hardman (Episode 58). I talk about the importance of making marketing a priority for retailers. And I shared some insights about facing fears, self-sabotage, the danger of not having clear priorities, and the benefits of challenging yourself, using some of my own experiences. 

I also mentioned two resources that will help you with your social media. The first is our social media planner and the Daily 5 training. The links for each are below.

Join me in the Rooted in Retail Facebook group to join the conversation!

[00:00] Welcome to After the Show

[00:25] Did you notice the new show intro? The story behind it.

[03:23] Did you know you can read the transcripts for the shows on each show's webpage?

[05:08] Are you setting your priorities? What is holding you back from accomplishing your priorities?

[09:39] What is the Daily Five?

[11:06] Let's talk about putting ourselves out there and not sabotaging our efforts by asking ourselves, what's the worst that can happen and can I handle it?

[17:55] What POS are you using in your store?

[18:57] Don't miss the Resilience Round at the end of each episode - there is gold in there!

Links: 

Daily 5 Training - https://www.crystalmediaco.com/daily5/

Social Media Planner for Retailers - https://www.crystalmediaco.com/social-media-planner/

Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail

Show Notes: https://www.crystalmediaco.com/episodes/finding-your-priorities-and-avoiding-self-sabotage/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In Florida, Polka Dotz isn't just a gift shop – it's a community hub. Today, I’m excited to talk with Heidi Hardman about the remarkable journey that elevated Polka Dotz to local fame in less than a year.

If you've ever wondered how to make your store the talk of the town, you're in for a treat with this episode. Heidi generously shares her tips on how to show up everywhere with an omnichannel presence. She also offers practical advice for retailers looking to collaborate with a marketing team. 

From billboards to local movie theater ads, Heidi’s advice is a goldmine for any retailer seeking inspiration to become locally famous. She also opens up about integrating her non-profit, Polka Dogz Pet Rescue, into her retail business. The impact of giving back and increasing customer engagement is nothing short of inspiring.

This episode is sure to motivate retailers to start new projects, release the fear of making mistakes, and discover what can happen when you set goals and strive for consistency over perfection. 

[03:32] How Heidi's store evolved into multiple locations

[05:44] What Heidi and her team have been doing to become "15-mile famous" and the results they're getting

[07:53] What results is Heidi seeing from showing up everywhere?

[12:04] How Heidi works with her marketing manager

[15:57] How Heidi and her marketing team regularly review their goals and results 

[21:43] Heidi's advice for retailers to have a successful relationship with their marketing person

[26:13] What steps did Heidi take to integrate her passion for dogs into her retail store?

[33:29] Heidi's top tips for retailers who are hesitant to take the next step because they don't feel ready

[38:32] What is Heidi excited about for the coming year?

[40:14] Heidi's resilience round

Links: 

Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail
Show Notes: https://www.crystalmediaco.com/episodes/fueling-local-retail-growth-insights-from-heidi-hardman/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

We've got a treat for you today! I’m excited to welcome Jonathan Schulman, president of ceXperencia, back on the podcast for part two of our conversation about the world of customer experience. If you haven’t listened to part one, go check out that episode first and come back for part two.

Throughout both episodes, a key theme emerged: the power of the basics. Jonathan drives home the importance of being brilliant at the fundamentals, going back to your roots, and, most importantly, connecting with your customers. 

In a world that often moves too fast, we explore the idea that sometimes, to move ahead, you need to slow down. Jonathan also reveals the importance of collecting those reviews, what you're doing with reviews, and how to streamline the process. 

We've got it all, from retail fundamentals to the future of AI. Whether you're a seasoned retail pro or just starting out, there's something in this episode for everyone. 

[0:00] Welcome back Jonathan Schulman

[01:31] What ways can physical stores use customer data to personalize in-store experiences?

[04:12] The budget-friendly CRM that Jonathan recommends for independent retailers

[08:39] How retailers can be more nurturing in the sales process?

[10:37] What are some ways retailers can anticipate and plan for their customers' needs?

[20:31] What role Jonathan sees for in-store technology in enhancing the customer experience? 

[32:02] Jonathan shares a success story when data significantly impacted a retailer's customer experience and business growth.

Join the Rooted in Retail Facebook Group -  https://www.facebook.com/groups/rootedinretail

Get the episode resources on our website at https://www.crystalmediaco.com/episodes/a-deep-dive-into-customer-experience-with-jonathan-schulman/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Today, I'm joined by Jonathan Schulman, president of CeXperentia—a customer experience devotee and former chairman of the International Home Furnishings Rep Association. He has a provocative and unique perspective on what it takes to succeed in retail, which you’ll see firsthand during this episode.

We've got so much to cover that Jonathan and I are extending this conversation into part two. He emphasizes the importance of connecting the dots in the customer experience journey to put you on track toward delivering a best-in-class customer experience.

This episode is packed with real-world examples of companies going the extra mile to be memorable. We're getting down to the essentials of strong customer service, where Jonathan offers practical advice that won't break the bank—it all comes down to three simple strategies.

Join us in taking a deeper look at your store, processes, and team dynamics. Jonathan offers insights that may just be the key to fine-tuning your approach and building deeper connections with your audience. 

[4:11] How growing up in the furniture business launched Jonathan's retail career

[8:57] How Jonathan believes independent retailers have an advantage over the big corporate chains

[12:50] Two examples of businesses that Jonathan has seen give really great customer experiences 

[17:45] How can independent retailers cost-effectively improve the customer experience in their physical storefronts?

[28:09] How physical storefronts can bridge the gap between online and offline customer experiences

[33:33] What is Jonathan's perspective on the future of customer experience in physical retail spaces?

[36:22] Jonathan's resilience round

Join the Rooted in Retail Facebook Group -  https://www.facebook.com/groups/rootedinretail

Get the episode resources on our website at https://www.crystalmediaco.com/episodes/ideas-to-make-your-store-known-for-something/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Is your store memorable? There is so much noise in the world today and consumers have so many choices, if your store doesn’t stand out it might be forgotten. This was a theme that came up in my conversation with Jacqueline from The Product Boss and I wanted to spend some time talking about ways you can make your store more memorable. Some ideas you can try are: building a unique brand, telling your story, exceptional customer service, having a specific niche, collaborations, gathering good customer reviews, and adding a personal touch. I also share some examples that shared on her episode. The podcast is full of takeaways, ideas, and strategies for retailers to stand out.

[00:00] Welcome to After the Show

[01:32] How to make your store be known for something

[14:14] Don't make assumptions for your customers

[16:56] Name suggestions for Rooted in Retail Listeners

[19:48] Coming up Next Week

Join us Live every Tuesday at 5pm MT for After the Show in the Rooted in Retail Facebook Group and join the conversation! https://www.facebook.com/groups/rootedinretail

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Thinking about launching your own product line? You're in the right place. Join me for a conversation with Jacqueline Snyder, a seasoned retail expert with over 20 years of diverse product experience, from fashion design to startup consulting.

As the CEO and founder of The Product Boss and The Product Boss Podcast, Jacqueline has empowered tens of thousands of small business owners to create life-changing product businesses through her top 10 ranked podcast, masterminds, and educational programs like Multi-Stream Machine.

Jacqueline dishes out valuable advice on how retailers can increase their revenue through pricing for profitability. Her stories go beyond inspiration, serving up practical lessons for retailers. Plus, she sheds light on how to create a stronger connection with customers and set bigger goals for business growth.

Whether you’ve been thinking about creating your own product line or you're looking to increase your profits, this episode is for you. This conversation will have you going "aha" and thinking about business in a whole new way!

[05:07] How Jacqueline got started into the world of product-based businesses

[07:49] The most common challenges Jacqueline sees among retailers and how they overcome them to achieve success

[10:54] Why do retailers often make this common mistake with their pricing?

[13:46] Jacqueline's best advice for retailers who are struggling to increase their prices

[17:02] What are some of the first steps independent retailers should take to create their own product line?

[21:25] Jacqueline's 5-Day Bestseller Secrets Challenge for independent retailers

[23:53] The coffee retailer who transformed her profit margins

[28:19] What steps would Jacqueline give to the retailers who are ready to make this their most profitable year yet?

[32:23] Why Jacqueline believes this year is a time where anything is possible

[34:03] Jacqueline's resilience round

[34:12] Best business book

[34:33] Best retail technology

[34:59] How do you keep up with the ever-changing world of retail?

[35:44] What is a foundational best practice?

[36:16] If you had to start your business all over again, what’s one thing you would do differently?

[36:48] What does the future of independent retail look like?

Links

Connect with Jacqueline at The Product Boss https://www.theproductboss.com/ 

Listen to The Product Boss podcast at https://www.theproductboss.com/podcast 

Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/

Sign up for the free Bestseller Secrets Challenge at https://theproductboss.com/rooted

Join the Rooted in Retail Facebook Group -  https://www.facebook.com/groups/rootedinretail

Get the episode resources on our website at https://www.crystalmediaco.com/episodes/make-it-your-most-profitable-year-yet-with-jacqueline-snyder/
 

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In today’s after-the-show we are diving deeper into some of the ideas that I discussed with Nicole Linebach in episode 52 of Rooted in Retail. I emphasize the importance of using data to understand consumers and share ideas for keeping up with changing buying behaviors, such as surveying audiences, getting the right information, and creating unique in-store experiences that will allow you to connect with your customer. I also offer advice on finding inspiration in unexpected places like galleries, travel, street fashion, photography, and food trends, and I encourage listeners to step outside their industries for fresh ideas.

[00:00] Welcome to After the Show

[04:11] Keeping up with trends in the retail industry

[07:50] Using your audience to make decisions

[19:15] What should we call members of the Rooted in Retail Community?

[20:56] How I used ChatGPT to do some research on Gen Z

[29:32] Places to find inspiration

Join the Rooted in Retail Facebook Group -  https://www.facebook.com/groups/rootedinretail

Get the episode resources on our website at https://www.crystalmediaco.com/episodes/generational-shopping-insights-and-inspirations/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Welcome to a value-packed episode featuring Nicole Leinbach, the seasoned expert behind RetailMinded.com and STIMULATE, a thriving business-to-business sexual wellness trade show.

Back in 2023, Nicole saw an opportunity in an untapped market and took the leap. Today, she’s here to share her secrets on how you can seize opportunities, align them with your goals, and make waves in the retail world.

Nicole's accolades span across renowned publications like The Today Show, Forbes, and Entrepreneur.com. In 2023, WWD honored her as one of the most influential change-makers in social efforts within the retail landscape, all due to her work with STIMULATE.

Her insights promise to inspire retailers with advice on how data, research, and marketing can guide your decisions. Nicole also walks us through navigating generational shopping trends, like the importance of staying connected with your older customers while tapping into the interests of newer, younger generations. It’s time to think outside the box!

[04:33] That "aha" moment when Nicole first discovered the untapped potential in the sexual wellness industry

[05:55] What were the first steps Nicole took in bringing the Stimulate conference to life?

[08:36] The journey of Nicole crafting her conference's brand narrative and executing an impactful marketing strategy

[12:20] Nicole's advice for identifying emerging categories so retailers can get creative and diversify their product lines in exciting new ways

[16:16] What strategies help independent retailers evolve alongside their customers and why is this insight vital for long-term success in retail?

[21:09] How can independent retailers add in some elements of the sexual wellness industry into their store's product lines?

[25:33] Nicole's piece of unconventional wisdom that could benefit independent retailers

[27:45] What Nicole is excited about for 2024

[29:48] Nicole's resilience round

[29:57] Best business book

[30:26] Best retail technology

[30:37] How do you keep up with the ever-changing world of retail?

[30:56] What's a retail foundational best practice?

[31:07] If you had to start your business all over again, what’s one thing you would do differently?

[31:36] What does the future of independent retail look like?

Episode Links:

Join the Rooted in Retail Facebook Group -  https://www.facebook.com/groups/rootedinretail

Get the episode resources on our website at https://www.crystalmediaco.com/episodes/multi-generational-shopping-for-customer-delight-with-nicole-leinbach/

Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In our second episode of 'After the Show' for 'Rooted in Retail', I am sharing insightful tips for increasing the success of your e-commerce stores, drawing from this week’s conversation with Josh Orr of Capital Commerce. We dive deeper into website design, brand messaging, product photography, and return policies. 

Join the conversation in our Facebook Group ‘Rooted In Retail”

[00:00] Welcome to After the Show

[03:22] Grab the Transformational challenge before the end of January

[04:15] This week on Rooted in Retail

[05:31] Don't shy away from photography (you have everything you need to make it great)

[06:36] How often are you changing up your website?

[08:30] Does your website copy talk about you or your customer?

[10:00] Does your website over-communicate and confuse the customer?

[11:46] Are you using story loops in your content?

[18:2]4 The most important piece of real estate on your website

[19:28] Does your return policy serve you or your customer?

[25:24] Book Recommendation: 10x is easier than 2x

[28:42] Coming up next week on Rooted in Retail

Get all of the resources on our website at - https://www.crystalmediaco.com/episodes/increasing-e-commerce-success-after-the-show-with-crystal-vilkitis/

Join us for After the Show Live on Tuesdays at 5pm MT in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt