Rooted in Retail

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Ever wondered how often to update your online store and what updates matter most? Today, we're diving into an essential topic for all online retailers: the art of e-commerce strategies for your store. 

Joining me is none other than Josh Orr, one of the leading voices in e-commerce today. As the founder of Capital Commerce and the host of The Retail Initiative podcast, Josh specializes in helping brick-and-mortar retailers thrive in the online space. 

This episode is a goldmine for indie retailers looking to level up their online game and drive website conversions. Josh shares rarely-discussed industry insights and actionable tips for online selling, along with shedding light on what really drives website conversions.

We'll also explore common online retail mistakes and get a sneak peek at upcoming trends for 2024. Josh guides us on strategies to merge your in-store experiences into the online world. Get ready for insider tips that can transform your e-commerce game!

[03:08] How can independent retailers merge their in-store and online presence to create a consistent shopping experience for their customers?

[06:11] Why Josh believes these two elements of your website matter the most for bringing the in-store experience to your online shop.

[09:54] Josh's insider tips on two overlooked techniques that could be your secret weapon for driving increased sales on your ecommerce platform.

[11:40] Why you really want visitors to stop thinking when they land on your website.

[14:37] Two quick wins you can implement today for an immediate difference in your online store's conversion rate.

[19:02] How often should retailers change out the hero image on their website?

[21:21] Some of the common pitfalls independent retailers face in the digital world and how to avoid them.

[31:18] What emerging trends or technologies should retailers prepare for to stay ahead online in 2024?

[35:13] Josh's resilience round

Get all of the resources on our website at - https://www.crystalmediaco.com/episodes/e-commerce-strategies-for-your-retail-store-with-josh-orr/

Join us for After the Show Live on Tuesdays at 5pm MT in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

It’s our very first After the Show LIVE! Each week I will be hosting a live session in our Rooted in Retail Facebook Group on Tuesdays at 5pm MT. These sessions not be a recap - but instead will let us dive deeper into this week’s podcast episode.

In today’s discussion, we talk about the importance of creating customer experiences within retail stores, the significance of data-driven decision-making, and the need for regular investment in personal and professional development.

Be sure to join the Facebook Group so you can join us LIVE every Tuesday at 5pm MT to talk about this week's show. - https://www.facebook.com/groups/rootedinretail

Get all of the resources mentioned on today's episode on our website at: https://www.crystalmediaco.com/episodes/after-the-show-focusing-on-customer-experiences-in-your-store/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Have you ever wondered what keeps successful retailers ahead in the financial game? Today, we're diving headfirst into retail business strategy and finance with Kathy Cruz, the co-founder of Savage Boutique.

From humble beginnings as a DIY blog to a thriving brick-and-mortar store, Kathy's journey is seriously inspiring. In just 18 months of launching her blog with her sister, they expanded to a profitable retail store. It continues to grow without any debt, all while Kathy works less than 20 hours a week in the store.

Now, Kathy teaches other retailers how to work less, profit more, and grow their businesses through The Savvy Shopkeeper. In this episode, we’re getting into the money side of things—tackling common mistakes, navigating emotions, and making tough decisions.

Kathy reveals why we often make fear-driven, emotional decisions when investing in our businesses and how to shift that mindset. She also shares a fresh outlook on managing recession worries and staying resilient in uncertain times. If you’re ready to level up your retail financial strategies, I know you're going to love this episode.

[04:06] How Kathy went from homicide detective to blogger and brick and mortar owner

[07:35] The biggest financial mistakes or misconceptions that Kathy's sees independent retailers make

[11:16] Examples of times when retailers may let their emotions overshadow the facts

[15:59] How can independent retailers harness their numbers to plan out the next quarter or year effectively?

[19:37] What key financial metrics or strategies should retailers prioritize to remain resilient and adapt in an uncertain economic climate?

[23:01] The inventory management system Kathy recommends indie retailers use for their store

[24:38] Kathy's advice for one easy thing retailers can implement right away to gain more confidence in their financial situation

[30:01] What sparks Kathy's excitement and anticipation for her businesses in 2024

[31:39] Kathy's resilience round


Be sure to join the Facebook Group so you can join us LIVE every Tuesday at 5pm MT to talk about this week's show. - https://www.facebook.com/groups/rootedinretail

Get all of the resources mentioned on today's episode on our website at: https://www.crystalmediaco.com/episodes/how-to-create-a-profitable-retail-cash-flow-with-kathy-cruz/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

It is the last episode of 2023 and we are closing on an incredible year. This was one of the best years that I have had at Crystal Media. I had the opportunity to speak at 18 different shows, connected with so many retailers in person and I started this show.  We have had some great conversations.

As the year comes to an end I wanted to take a moment to thank you for being on this journey with me. I share some of the top listener-mentioned episodes as well as the top 5 episodes of the year. I share with you some exciting things that are coming in 2024. And finally, I wrap up with my wishes (yup more than one) for you in 2024.

[02:04] Thank you! You all mean the world to me!

[03:09] The most talked about episodes this year

• Ep12: Retail Stories, Advice, And Inspiration With Matt Harris Of Matt Harris Designs 
• Ep11: Accessing More Freedom And Flexibility In Your Retail Business With Pete Mohr, Simplifying Entrepreneurship Retail Coach 
• Ep32: How to Get a Wait List with Beth Rich of Mix It Up Home & Gift 

[05:04] Top 5 Episodes of Rooted In Retail

• Ep24: Inventory Management And Planning With Dane Cohen Of Management One 
• Ep29: Planning For Holiday: Strong Concepts, Storytelling, And WOW Moments With Michelle Sherrier, The Retail Whore 
• Ep4: All Things Visual: Creating A Merchandising Moment With Michelle Sherrier, The Retail Whore 
• Ep31: Evolve Replay: “The Most Human Brand Wins” With Mark Schaefer
• Ep34: Social Media Transformation: Overcoming Fear And Resistance For Your Business With Michelle Smith

[07:19] How to become a Guest on Rooted in Retail or Request a Guest

[08:12] My wishes for you in 2024

• In 2024 I wish that you have the courage to take your business where you want to take it.
• I wish that you find clarity on what success truly looks like for you
• I wish that you have the courage to take the next step
• I wish that you find balance in your life and work

[12:22] Looking forward to 2024

• Rooted in Retail After the Show
• More in-person filming
• Oasis of Opportunity Retreat

[15:44] I am wishing you an incredible 2024.

Links:

Facebook Group: https://www.facebook.com/groups/rootedinretail

Be A Guest (or recommend one) https://crystalmediaco.com/guest

Oasis of Opportunity Retreat Application: https://www.crystalmediaco.com/oasis/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In the world of branding, it's not just about logos and slogans—it's about building an unforgettable narrative. Meet Kelly Bennett, a seasoned brand strategist based in New York City, here to guide indie retailers through the art of crafting compelling brand stories. 

For over a decade, Kelly's been the creative mastermind behind numerous award-winning brands. Beyond that, she's the founder behind an emerging brand incubator, with a diverse portfolio spanning food and beverage, home, lifestyle design, and media.

This episode is perfect for independent retailers seeking to elevate their branding game. Kelly dives into actionable strategies on humanizing your brand, refining storytelling techniques, and building authentic connections beyond mere visuals. Plus, she shares four essential questions for retailers and some real-life examples that can give you some fun inspiration for your own brand.

Kelly's insights pave the way for retailers to effectively communicate their unique story and showcase what sets them apart. If you’re ready to explore the world of impactful brand narratives, you’re going to love this conversation.

Tune in to hear:

[5:43] Why creating a compelling brand narrative is the key to building a long-lasting retail brand.

[10:41] Kelly breaks down what retail activation means and how to use this powerful tool in your store's marketing.

[13:42] The most common mistakes Kelly sees independent retailers make when trying to position their brand in the market.

[16:44] How can a brand strategy move beyond just visuals to truly resonate with its target audience?

[22:07] Kelly's tips on how to align your brand positioning in a constantly changing marketplace with the needs of your ideal customers.

[25:10] The key questions Kelly answers to measure the success of a rebrand and get a holistic view of your brand.

[26:51] How Kelly sees the relationship between physical retail spaces and digital branding and what independent retailers can do to merge the two effectively.

[29:42] This is the first step Kelly would prioritize when it comes to branding.

[31:23] Kelly's top piece of advice for crafting a brand that truly stands out and resonates in today's market.

[35:24] Kelly's resilience round

Follow up with us!

Connect with Kelly at https://www.withkellybennett.com/

Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/

Follow Kelly on TikTok at https://www.tiktok.com/@withkellybennett

Follow Kelly on Instagram at https://www.instagram.com/withkellybennett/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In the digital age, a retailer's online visibility is as crucial as their in-store experience. Join us in this eye-opening webinar as we delve deep into the world of online business listings. Crystal reveals alarming statistics, showing that while 89% of consumers rely on online searches to make buying decisions, nearly half of all unmanaged listings are inaccurate or missing vital information, leading to missed sales opportunities. Uncover the transformative power of the 'Get Listed' service, its unique features like the 30-Mile Exclusivity, and real-life success stories of retailers who catapulted their foot traffic and sales. This is a must-listen for any retailer serious about amplifying their digital presence in 2024 and beyond.

Sign up for Get Listed at https://www.crystalmediaco.com/get-listed-yearly-order-form/?oprid=6345&ref=4493 and use the code WHIZBANG to get 20% off a year of Get Listed, offer expires January 15, 2024.

Learn more about Whizbang! Training at https://whizbangtraining.com/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

*Originally Aired on The Retail Whore Podcast* Get ready for a dynamic conversation with Michelle Sherrier owner of MC Design Collaboration and The Retail Whore Podcast Host, and social media expert and host of Rooted in Retail, Crystal Vilkaitis, as they unpack the intricacies of retail in the digital age. They explore the influence of social media and AI on the industry, share holiday marketing strategies, and discuss the balance of work and personal life. So much is discussed, you're going to get a lot of value from this episode!

You'll Discover:

1. The Transformation of Retail: Explore how social media platforms like TikTok are revolutionizing product promotion and viral marketing strategies.
2. Expert Holiday Marketing Tips: Learn effective holiday marketing strategies that can set your business apart.
3. The AI Revolution in Retail: Understand how Artificial Intelligence is reshaping the retail landscape, offering new opportunities and challenges.
4. Personal Insights: Enjoy relatable discussions about balancing work, travel, and life with partners, as shared by both Michelle and Crystal.

The original episode is at https://www.theretailwhorepodcast.com/ep-126-rooted-in-retail-with-crystal-vilkaitis/

Follow Michelle at https://www.instagram.com/theretailwhorepodcast and https://www.instagram.com/mcdesigncollaboration/

Learn more about EVOLVE, a transformational business conference at http://crystalmediaco.com/evolve

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

In this enchanting I had the pleasure of hosting the most distinguished guest to date – the one and only Santa Claus.

Santa graciously shared his invaluable insights and expertise to help independent retailers thrive during the bustling holiday season. From managing the festive rush to creating magical in-store experiences, Santa's advice was filled with practical wisdom and heartwarming creativity.

He emphasized the significance of planning ahead, maintaining high morale, and creating a delightful atmosphere for both staff and customers. Santa's out-of-the-box ideas, such as the North Pole Nook and augmented reality experiences, were truly inspiring for retailers seeking to offer unique and enchanting experiences to their customers.

This delightful conversation with Santa is bound to fill retailers with the holiday spirit and provide them with the tools to make this season merry and profitable for their businesses.

[01:25] What advice would Santa give to retailers on managing the festive rush and making the most of this important time?
[02:18] Santa’s tips on how the retailers can keep staff morale high.
[04:22] Santa’s out-of-the-box ideas for independent retailers about creating magical in-store experiences that will not only attract customers but make them feel the essence of Christmas.
[09:29] Santa shares with us the unique strategies that retailers can us to surprise and delight their customers in ways they may not expect.
[12:45] This is how Santa would suggest that retailers offer a personalized touch in their service or products, ensuring customers feel special and valued.
[14:48] Santa shares his prediction about how he sees the future of retail evolving and what retailers should focus on to ensure they remain a key part of their communities in 2024 and beyond.
[15:51] Santa tells you why you need to go to EVOLVE this year!
[17:42] Santa’s Resilience round
[20:11] What does Crystal want for Christmas?
[21:04] What does Santa want for Christmas? 

Links:

Follow Santa’s flight at www.noradsanta.org

Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/

Notes:

This incredibly creative episode was designed using an AI tool called synthesia. If you would like to give it a try, use our affiliate link at https://www.synthesia.io/?via=crystal-media

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Lakefront property—yep, every retail location has some. Along with speed bumps, these are some of the most powerful, money making spots in your store.

Georganne Bender of Kizer and Bender is a consumer anthropologist, keynote speaker, author, and consultant who has helped tens of thousands of businesses in retail and countless other industries since 1990.

During our conversation, Georganne explains how the store transformations she has been a part of have been all about layout, often not changing more than the first 12 feet. You have to hear advice for checkout counter location and a great tip for tracking the path to purchase.

We also talk about signage, something that, frankly, not enough stores are utilizing. Georganne breaks down the two kinds of signs: Storytellers and Product Sellers, how to use them, and who they’re for.

Your displays, your layout, your staff's appearance—all of these affect the vibe and tone of your store. Another factor? Music. We discuss how to play music legally to avoid future trouble and provide some great resources to do so.

If you want consumer centered advice and tips to keep your store fresh, looking its best, and maximizing sales,  do not miss this super actionable episode!

I’m rooting for your success.

What’s Inside:

• What are the most crucial spots of store layout space?
• Tips for merchandising to increase sales.
• What do consumers really think about your staff and other in store visuals?
• Storytellers and product sellers: store signage tips.
• Music in your store? There are rules to follow. 

Mentioned In This Episode:
Kizer and Bender
EVOLVE 2024 in Denver, CO - Crystal Media
Social Media Hooks and Hacks - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

First things first, if you aren’t watching this episode, head over to YouTube so you can see Russ’s amazing suit!

You can tell by looking at him that former retailer and long-time home and gift rep Russ Jones nails personal branding.

Russ’s flair for Broadway, his dazzling suit, and his passion for retailers are part of his authentic story. In this episode, we’re in person at the Las Vegas Market, where Russ gives retailers a tip on how to walk the market to build THEIR story.

Straight from the mouth of Russ comes this great line: “The wheel works great, so why reinvent it?”...SO true. No need to reinvent yourself; be YOU! He shares how to use that to your advantage in your store by crafting ideas, being creative, building relationships, and more.

As a retailer turned rep, Russ knows both sides of the business. He shares advice for retailers to connect with the right reps so no one's time is wasted. Working with a rep should be a trust-filled, committed relationship because, as Russ says, he’s too old for a one-night stand.

This was such a fun conversation! You’ll be nodding your head along with Russ’s revelations and taking home some great tips too.

I’m rooting for your success.

What’s Inside:

• Building your personal brand as a retailer.
• How to use the market to craft your store’s story.
• The importance of creativity in retail.
• How to find and build a relationship with the right rep for your store.

Mentioned In This Episode:
Ivystone
Amazon.com: People Buy You: The Real Secret to what Matters Most in Business (Jeb Blount) eBook
EVOLVE 2024 in Denver, CO - Crystal Media
Social Media Hooks and Hacks - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt