Cathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady...joins me on this episode to talk about profit when it comes to retail. She has loads of experience helping retailers make more money, have more profits, watch out for retail market trends, and stay ahead of the game.

She shares her actionable tips and steps to bring more profit to your retail business…like these 3 KPIs you NEED to pay attention to:
Rent Costs - 10% of Sales
Team Payroll Costs - 10% of Sales
Inventory and Costs of Goods - 48% of Sales

Have you ever doubted the impact of quality customer service? Cathy shares a story about a personal experience she helped create for a retailer by making detailed, personal calls to their top customers. Those phone calls alone resulted in 30k worth of sales!

We also talk about a tricky subject for retail owners: paying yourself! Not paying yourself is not the favor you think it is. You have to value your time and input into your business, this mindset will impact your business and profits for the better.

Cathy shares a ton of great information and resources in today’s episode. So please check out the links, training, books, and whatever can be of use to you. We're here to help…and we're rooting for your success!

What’s Inside:

• Actionable steps for more profit in your independent retail business.
• Staying up to date in the ever-changing world of retail.
• Comparing and watching retail trends.
• A retail story of making 30K with the power of customer service.
• Is there a hole in your business?
• Are you STILL not paying yourself?

Mentioned In This Episode:
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Retail Mavens
RETAILMavens - YouTube
Retail Mavens
How to Increase Your Sales so You can Consistently Pay Yourself & Your Staff
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die (Audible Audio Edition)
Accounting Software & Solutions | QuickBooks Global
The Business of Fashion (@bof) on Instagram
Harvard Business Review (@harvard_business_review) on Instagram
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Crystal Med

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Welcome to the first episode of Rooted in Retail, where I, Crystal Vilkaitis of Crystal Media, am sharing all my experiences, tips, and tricks to guide retailers to success! We’re wasting no time and diving into my favorite topic, something I’ve been working with since 2007…Social Media.

During my time working with retailers over the last decade, I’ve seen a lot of resistance when it comes to social media. This resistance comes from the ever-changing landscape of the industry, the learning time for each new app and its features, and the fear retailers have of putting themselves out there. Sometimes I even meet retailers who are wide open to hopping on social media but are making too many mistakes to see success.

It doesn’t have to be scary, it doesn’t have to be hard. It can actually be simple! In this episode, I cover 3 big mistakes and how to fix them to get repeatable, consistent, measurable success.

I’ve got solutions for:
No Plan
No System
No Tracking

These three things can make all the difference when it comes to your business and social media. Avoiding these mistakes and following my tips can not only prevent burnout and overwhelm but show you how serious the gains that can be made from strong, consistent social media!

Don’t forget to check out the tools and resources I share that you can find online at my website.

This will take work, time, AND action. But I’m here rooting for your success!

What’s Inside:

• Welcome to Rooted in Retail, a podcast for retailers.
• Why do retailers often show resistance towards social media?
• How to make social media simple.
• 3 big mistakes retailers make in social media.
• Solutions, tips, and resources for creating repeatable success through socials.

Mentioned In This Episode:
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The Crystal Media 5-Step Process For Painless Posting
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Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

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Welcome to my new show, Rooted In Retail!

This is just a teaser trailer of what's to come and I'm so excited to be sharing this with you as this is something I've been wanting to do for several years now! It's finally happening!

Some of you may or may not know but my roots are in retail and this show will be all about educating and having open and honest conversations about business and retail.

Listen in and take a quick peek at why I started this show, what you can expect, and how this show can help your business.

Join me and my guests every Sunday and start your week Rooted In Retail!
 

Have questions you'd like answered? Email us a [email protected]

Be our guest on the show! Visit crystalmediaco.com/guest to apply.

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

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Show off your super fandom by getting your Rooted in Retail Merch!