Use this 'Extend and End' strategy to get clients used to accepting a higher price over time in your pricing conversations.

Price Increase Conversation #1: "Tell Them Why" highlights that customers or clients will be more accepting of a price increase if they know why and how it will benefit them.

This is about staying focused on what it is you want to do and want...avoiding the pessimism!

Price increase conversations is a skill we all need to develop for today's salespeople.

In this Behind the Wheel episode, I look at ABC, Always be Closing....no. How your attitude will drive your behavior which will eventually determine your consequence or outcome.

Here are 4 elements to a convincing story to help you sell more.