#371 This episode of Millionaire University features the first installment of a four-part series centered on sales fundamentals that can help you grow your business exponentially. Sean O'Shaughnessy, owner of New Sales Expert and a leader in the Fractional Sales VP space, leads the discussion in part 1 where he will discuss establishing the foundation of a sales process. Sean will introduce this process and explain each stage from prospect to closing and build on that to help you identify your target market. He'll also do a deep dive into crafting your value proposition. If you feel like you're stuck in the mud when it comes to sales in your business, then this episode is for you!

(Original Air Date - 3/29/24)

What we discuss with Sean:

+ Overview of what a sales process is

+ Understanding the importance of having a process

+ The six steps of the sales process

+ Identifying your target market

+ The importance of knowing your audience

+ How to identify your target customer

+ How to research your ideal client

+ Crafting a value proposition

+ How to articulate the benefits of what you're selling

Be sure to come back for parts 2, 3 and 4!

Thank you, Sean!

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To check out Sean's website, click here.

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