Let's face it, you probably have really strong feelings about sales pages. 

Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.

Here's what we covered:

• Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
• Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
• Reminder: the people who find their way to your sales page by choice (and why this matters).
• Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
• The reason why long sales pages are so long. (Haven't you always wondered this?)
• Your clients don't necessarily have pain points...and if they don't remember, they do have needs.
• The very questions you need to ask yourself before writing a sales page or hiring a copywriter to do it for you.
• The outlines of both short and long sales pages. Not separated by sections or "rows" of content — I'm not sharing a template here — 
• If you have a primed buyer, make it easy for them to jump right to make a purchase. Similarly, provide enough information for the less aware or less ready clients to make a decision that they feel comfortable with.

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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I ALSO TALKED ABOUT TESTIMONIALS IN THIS EPISODE
And we allllll know how important testimonials are for both service providers and businesses that sell products.

Yet, so many business owners don't really know how to go about getting testimonials — never mind GOOD testimonials. Which is exactly why I created the Testimonial Toolbox, and I encourage you to work through this small course (don't worry, you can work through the material all in one sitting!)  https://bit.ly/eotestimonial

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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

• Book a Copy Coaching Power Hour to solve any copy conundrums asap
• Reach out on Instagram at instagram.com/erinollila
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