Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar. 

Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back. 

You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish - what does any of it mean? 

You feel defeated so you just go back to winging it, posting blinding with your fingers crossed. 

In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. 

Over the last two weeks we’ve revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.

In today’s episode, we’re giving you the final piece of the puzzle - with the exact numbers you need to know to understand whether your content is working - AND what to do if it's not. 

1. KNOW YOUR NUMBERS: Understand what the numbers in meta suite are trying to tell you about how your content is performing. 
2. Learn how to read your audience like a book - what to test and challenge to get a better understanding of how your audience responds to your content. 
3. What you focus on will grow - find out the number 1 fool-proof way to increase engagement on your content 

Let's chat…

I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you). 

If you’re feeling hoodwinked by social media - then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.  

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

You feel like there’s no time, no hope and frankly, no point. So you just wing it - and hope for the best. 

But deep down you know that what you really need is a strategy, right? 

In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. 

Last week we revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.

In today’s episode, we’re diving into the final two steps to building a strong marketing strategy that delivers results for your Salon. 

1. Understand your client's buying journey - the questions they ask and the answers they seek from when they first lock eyes on your brand - to when they finally sit down in your chair. 
2. Learn the exact type of content to communicate and nurture your client at every stage of their journey
3. Walk away with a easy to action marketing strategy that will deliver a consistent stream of new clients, while nurturing your existing clients, too.

Let's chat…

I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat with me!

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you).

Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it? 

You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best. 

But deep down you know that what you really need is a strategy, right? Well then, this is for you. 

In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. 

Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone - you’re marketing to no one. 

1. Find out how to identify and attract your ideal client
2. Learn the exact demographics you need to know to communicate to them directly. 
3. Discover your hero service and how to use to get the edge over your competition. 

Let's chat…

I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you).

Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right. 

Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right?

The word PROFIT has a bit of a bad rep these days - often associated with want and greed but you need profit to run a successful business - it's not negotiable. 

Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week - paying themselves with the leftovers... If there are any.

I don’t want that for you. 

Last month I ran a 4-week Profit Bootcamp with almost 200 Salon Owners who were ready to stop winging it when it came to their Salon’s profitability - and in this episode, I’m giving listeners an exclusive look into day one of that very bootcamp with my 7-step proven profit formula 

Want to work less without earning less - focus on running the business rather than feeling like you have to work on clients 60 hours a week to make ends meet? - then you need to listen to this…

1. Discover my 7-step proven profit formula for maximising profit in your salon
2. Stop viewing numbers as the enemy - learn the exact levers to pull to make your numbers work for you. 
3. Step into your role as a badass salon CEO with a GAME PLAN - no more winging it. 

Let's chat…

If you’d like to chat with me, you can tell me a bit about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for your exclusive access to the PROFIT BOOTCAMP HUB 

You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own. 

Only now, you’re bogged down in ‘business stuff’ - payroll, hiring, marketing - what happened to the fun stuff? 

So many Salon Owners I know have experienced this - and god knows I did when I opened my Salon. 

The problem is, as entrepreneurs we’re used to a certain creative process - but when it comes to business - it just can’t thrive on love, passion, and creativity alone.

On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business. 

1. Learn how to move from ‘winging it’ - to a strategic and considered business roadmap
2. Step off the ‘revenue rollercoaster’ and achieve sustainable growth with two tried and tested strategies 
3. Get out of your own way by challenging your inner perfectionist/ego

Want to know the 10 Best Salon Strategies for Sales and Marketing? Click here to grab a copy of my guide  

I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

RESOURCES

Click here to follow Laura on Instagram 

Click here to listen to Laura’s Podcast, My business playbook   

Click here to listen to Atomic Habits by James Clear

And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could. 

It’s like this

Let’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you? 

Now, I’m not saying that more clients don’t equal more money - but wouldn’t it be ideal if you could make more money without campaigning for new clients? 

In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%. 

So that when you do attract new clients, you make more money from them, too. 

1. Discover the 6 ways to make more money… without having to market to new clients
2. Implement the right systems and processes to keep clients (and their cash) from falling through the cracks. 
3. Learn the 3 things that will get your team focused on (and invested in) optimising client spending. 

Ready to start implementing these strategies in your salon but worried about how it will work with your team? Get the Rockstar Team Guide, everything you need to prepare your team for success - just click here

I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Click here to join the Profitable & Successful Salon Owners Facebook Group

When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it. 

In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help future proof your salon so that when one person leaves, it doesn’t all fall apart (Because there’s no room for heroes in the hair and beauty industry. )

1. Why it’s not the end of the world when a great team member leaves
2. What to do next to keep your business moving forward with easy-to-follow recruitment and change management processes. 
3. How to make your brand the hero - and future-proof your salon to avoid panic and collapse when a team member leaves.

I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Your people are waiting for you - click here to join the Profitable & Successful Salon Owners Facebook Group