New Books in Food

Sara Byala, "Bottled: How Coca-Cola Became African" (Oxford UP, 2023)


Listen Later

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism.

Bottled: How Coca-Cola Became African (Oxford University Press, 2023) by Dr. Sara Byala is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Dr. Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.

In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Dr. Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?

This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/food

...more
View all episodesView all episodes
Download on the App Store

New Books in FoodBy Marshall Poe

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

9 ratings


More shows like New Books in Food

View all
Democracy Now! Audio by Democracy Now!

Democracy Now! Audio

5,703 Listeners

Radiolab by WNYC Studios

Radiolab

43,969 Listeners

Marketplace by Marketplace

Marketplace

8,680 Listeners

New Books in History by Marshall Poe

New Books in History

209 Listeners

New Books in Psychoanalysis by Marshall Poe

New Books in Psychoanalysis

193 Listeners

New Books in Military History by Marshall Poe

New Books in Military History

162 Listeners

New Books in African American Studies by New Books Network

New Books in African American Studies

161 Listeners

New Books in Anthropology by New Books Network

New Books in Anthropology

49 Listeners

New Books in Political Science by New Books Network

New Books in Political Science

63 Listeners

New Books in East Asian Studies by Marshall Poe

New Books in East Asian Studies

57 Listeners

New Books in Literary Studies by New Books Network

New Books in Literary Studies

23 Listeners

New Books in Philosophy by New Books Network

New Books in Philosophy

110 Listeners

New Books in Critical Theory by Marshall Poe

New Books in Critical Theory

143 Listeners

New Books in Intellectual History by New Books Network

New Books in Intellectual History

61 Listeners

Dan Snow's History Hit by History Hit

Dan Snow's History Hit

4,675 Listeners

Backlisted by Backlisted

Backlisted

581 Listeners

Las Culturistas with Matt Rogers and Bowen Yang by Big Money Players Network and iHeartPodcasts

Las Culturistas with Matt Rogers and Bowen Yang

8,616 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

The Take by Al Jazeera

The Take

487 Listeners

Articles of Interest by Avery Trufelman

Articles of Interest

3,353 Listeners

The Happiness Lab with Dr. Laurie Santos by Pushkin Industries

The Happiness Lab with Dr. Laurie Santos

14,399 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,335 Listeners

The Atlas Obscura Podcast by SiriusXM and Atlas Obscura

The Atlas Obscura Podcast

1,675 Listeners

Ones and Tooze by Foreign  Policy

Ones and Tooze

346 Listeners

If Books Could Kill by Michael Hobbes & Peter Shamshiri

If Books Could Kill

8,874 Listeners