Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

 James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of the PsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power of serving a niche and specializing in services, based on the book 'The Pumpkin Plan'. Lastly, the hosts talk about networking at conferences, focusing on how to gain maximum ROI from these events and tips for introverts on better connections. This discussion also indulges in the role of lead magnets in building an email list and the importance of conferences in fostering community building and networking among therapists.

January 25th 2 PM EST: Register Now

 Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

Enhancing Your Therapy Practice: Advanced Marketing Strategies

In this episode of the Scaling Therapy Practice podcast, host James Marland is joined by regular guest hosts, Lisa Mustard and Steve Bisson, as well as special guest Joshua Brummel from Therapy Flow. The group discusses advanced marketing strategies designed to help grow and enhance therapy practices. Topics covered include the use of lead magnets, the implementation of retargeting ads, enhancing SEO through guest blogging, the impact of consistent, targeted newsletters, and the potential of physical marketing techniques. The conversation offers practical advice, fresh perspectives, and actionable tips towards sustainable growth in therapy practices.

00:11 Introduction and Welcome
00:32 Exploring Marketing Strategies for Therapy Practice
01:42 Introducing the Hosts and Special Guest
03:06 Discussion on Goal Setting
08:37 Introduction to Advanced Marketing Strategies
13:04 Deep Dive into Lead Magnets
19:10 Understanding Retargeting Ads
24:59 Understanding Different Advertising Platforms
25:25 Exploring Old School Marketing: Mailers
26:52 Adapting Mailers for Remote Businesses
27:11 Deepening Strategy with Referral Partners
27:57 Using Mail as a Retargeting Campaign
30:50 The Power of Newsletters
32:23 Running Ads to Newsletters
37:22 Advanced SEO Strategy: Guest Blogging
41:45 Leveraging Time and Energy in Marketing
45:08 The Importance of Specializing Content
50:09 Webinar Announcement
51:59 Wrapping Up the Season

January 25th 2 PM EST: Register Now

Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

Sign up for the newsletter and receive all the helpful downloads from STP season 2 including dealing with complaints, setting goals, SEO basics, and more!

Making 2024 Your Best Year Yet: Goal Setting & Achieving | Scaling Therapy Practice Podcast

In this special episode of the Scaling Therapy Practice Podcast, host James Marland invites Julie Herres, an expert from Green Oak Accounting and author of 'Profit First for Therapists', to share insights on goal setting and making 2024 your best year yet. Julie emphasizes the importance of aligning business financial goals with personal aspirations and suggests utilizing SMART goals for tracking progress. Toward the end of the episode, James shares a helpful worksheet for staying on track, and Julie announces a free learning event designed to help listeners achieve their goals. The episode sheds light on the importance of clear, actionable goals and provides practical tips for goal setting, pushing towards aggressive goals, and reflecting on past achievements. Get the full show notes here and the links: https://courses.coursecreationstudio.com/blog/STP53

Grab all Season 2 Downloads (including the Turning Dreams to Done Planner from this episode) here.

In this episode of the 'Scaling Therapy Practice', host James Marland and guest Dawn Gabriel discuss the use of webinars in the field of psychotherapy. Guest Dr. David Hall shares his experiences and offers tips for making webinars more effective. The concept, use, and practices of webinars are explained in depth. This includes a discussion on best practices, and webinar platforms as well as the dos and don'ts of conducting a successful webinar for mental health clinicians. The episode also touches on the importance of delivering value, authentic marketing, professionalism, and more.

In today’s world, stepping up your game as a therapist involves more than just honing your clinical skills. Embracing novel ways of reaching potential clients and making impactful connections is equally vital. One effective method is exploring the digital realm of podcasting. 

In this Scaling Therapy Practice podcast episode, hosts interview experts Steve Bisson and Lisa Mustard. They emphasize the importance of being clear about the intention of starting a podcast. It could be an avenue for fun and hobbies, or it could serve as a strategic marketing tool for your therapy services. The guests also discuss the benefits of AI tools such as Descript and Kajabi for podcast production. The discussion covers networking, finding guests, and producing content – areas critical for successful podcasting. The episode highlights the value of being in a network, such as the PsychCraft Network, to support and enhance each other's podcasts. As a final point, the conversation turns to the potential of podcasting for lead generation and course instruction.

Full Show Notes on the Web Page.

00:10 Introduction to the Show
00:49 Exploring the Tool of the Week: Hello Audio
02:16 Benefits of Private Podcasting
05:02 Practical Uses of Hello Audio
06:11 The Ease of Content Creation with Hello Audio
11:00 The Journey into Podcasting
18:08 The Role of Networking in Podcasting
26:24 Podcasting as a Marketing Tool
26:59 Understanding Your Audience's Needs
27:35 Staying True to Your Podcast's Purpose
28:24 The Importance of Intention in Podcasting
28:42 The Journey of Podcasting
29:09 Guest Selection and Collaboration in Podcasting
31:26 The Evolution of Podcast Goals
31:43 The Power of Rebranding
32:23 The Reciprocity in Podcasting
36:59 The Tools for Podcast Creation
44:14 The Benefits of Networking and Collaboration
45:02 The Unexpected Opportunities in Podcasting
49:33 Final Thoughts on Podcasting

In this episode of 'The Scaling Therapy Practice', host James Marland is joined by Lisa Mustard, Dawn Gabriel, and Steve Bisson to discuss 'word of mouth' marketing in therapy practices. The panel discusses the value of maintaining a good reputation in the community and offers methods of dealing with customer complaints, such as the use of the HEART method. They also talk about the power of networks, both professional and personal, in marketing therapy services. Other topics covered include handling negative reviews, the importance of authenticity, and how to take intentional actions toward sustainable business growth.

Get the show notes here and the episode download of The HEART Method of responding to complaints. 

00:11 Introduction and Welcoming Guests
00:34 Discussion on Marketing Therapy Services
00:44 Tool of the Week: Dealing with Customer Complaints
01:30 Introduction to the Heart Method
01:44 Panel Discussion on Handling Customer Complaints
03:04 Practical Application of the Heart Method
05:36 Transition to Main Topic: Word-of-Mouth Marketing
05:48 Understanding Word of Mouth Marketing
07:19 Panel Discussion on Generating Word of Mouth
09:21 Benefits of Networking and Community Involvement
14:20 Creating and Leveraging Professional Networks
22:12 Community Events as a Marketing Strategy
22:39 Engaging in Local Events for Brand Awareness
23:30 Volunteering and Giving Back to the Community
24:06 Aligning with Causes that Resonate with You
24:36 Promoting Your Brand at Public Events
25:28 Learning from Failed Marketing Attempts
26:02 The Power of T-Shirt Marketing
26:24 The Importance of Supporting Causes You Believe In
27:20 Teaching and Sharing Expertise in the Community
28:43 The Impact of Word of Mouth and Networking
30:46 Dealing with Negative Reviews and Feedback
31:20 Handling Negative Word of Mouth
33:48 The Importance of Networking and Building Connections
36:41 The Power of Positive Reviews and Support from Friends
38:18 Final Thoughts and Takeaways

Scaling Your Therapy Practice: Enhancing Impact and Growth with Laura Long

Join host James Marlin and co-host Steve Biso in this episode of Scaling Therapy Practice. They have a guest conversation with Laura Long, who shares her insights about her practice - 'Your Badass Therapy'. They discuss the importance of authentic representation, focusing on serving particular groups, and the relevance of community-building in growing therapy practices. The discussion also delivers advice for practitioners considering launching a new service, with an emphasis on solving real problems and building authentic relationships with clients. Also, Laura shares a powerful quote and a must-watch YouTube video recommendation, explaining its influence on her perspective on business. Tune in for these enlightening perspectives on therapy practice! 

Visit the web page for full show notes and the Dream Client Cheatsheet Download. 

00:10 Introduction and Welcoming Guests
00:40 Getting to Know the Guests
02:24 Introducing the Topic: Marketing Your Services
02:40 Tool Tip or Tech of the Week Segment
03:24 Discussion on the Importance of Showing Up
04:17 Transition to Main Topic: Marketing Your Services and Products
05:18 Sharing Personal Experiences and Motivations
09:58 Advice on Starting to Offer Services
16:56 Unpacking Seth Godin's Quote
17:35 The Importance of Targeting Specific Demographics
18:32 The Power of Focusing on One Person's Life Change
18:46 Building a Community Around Your Message
19:33 The Journey of Serving One Real Problem
20:00 The Bus Analogy: Taking People to Their Desired Destination
23:38 Creating a Legacy Through Your Work
24:17 The Role of Community-Based Marketing
24:49 Sharing Success and Failure Stories
25:21 The Importance of Learning from Failures
27:42 The Impact of Tracking Numbers and Vanity Metrics
34:21 The Legacy You Leave Behind
34:32 Final Thoughts and Takeaways
36:36 Contact Information and Closing Remarks

Maximizing the Value of Conferences: Perspectives and Insights from Therapists & Entrepreneurs

The episode explores the value of attending conferences as therapists and entrepreneurs. It features insights on getting the most from your conference attendance. The episode also discusses post-conference experiences, the importance of post-conference follow-ups, work, action plans, networking, and maintaining conference-inspired motivation. The episode concludes with the realization that the biggest value of conferences often comes from the actions and networking accomplished after the event ends. The discussion is enriched by multiple guests sharing their experiences and perspectives on networking practices and strategies for maintaining momentum after the conference.

Visit the web page for full show notes and a link to the Podcast Download. 

00:06 Introduction and Overview
00:08 Exploring the Soul Care for Therapists Podcast
01:24 Welcome to the Scaling Therapy Practice
01:27 Live Reaction to the Wise Practice Summit
01:51 The Value of Networking at Conferences
02:49 Maximizing Your Return on Investment from Conferences
03:08 The Importance of Reflection and Action After Conferences
03:39 Avoiding Overwhelm and Maximizing Learning from Conferences
04:33 Acknowledging Contributors and Preparing for the Episode
05:15 Live Reactions and Takeaways from the Wise Practice Summit
06:22 Sharing Personal Experiences and Insights from the Summit
08:04 The Power of Connection and Collaboration at Conferences
09:45 Reflecting on the Impact of Conferences on Personal and Business Growth
11:10 The Role of Conferences in Overcoming Imposter Syndrome and Embracing Growth
13:23 Post-Conference Reflections and Takeaways
18:05 The Importance of Post-Conference Action Planning and Networking
20:55 Dealing with Post-Conference Blues and Maximizing Conference Benefits
29:39 Conclusion and Final Thoughts

Navigating the shift from Solo to Group Therapy Practice: A Discussion on Marketing

Visit the Web Page for the complete show notes and a link to download questions to ask yourself when deciding to market your therapists. 

 The conversation on 'Scaling Therapy Practice' involves guest Allison Pigeon and hosts Steve, Lisa, and Dawn. The group discusses the transition from personal to group therapy practice, particularly focusing on the challenges and strategies of marketing a mental health practice. They highlight the importance of having a strong marketing strategy and budget, being present on online platforms, and spending money on Search Engine Optimization (SEO), having a well-structured website, and sometimes even hiring a branding consultant. The episode also emphasizes the significance of considering regional tendencies, monitoring the success of marketing strategies, and being prepared for trial and error. They recommend hiring a business consultant for best results in group practice and shared their experiences in rebranding as their businesses grew.

 In this incisive episode of "Scaling Therapy Practice", host James Marland, with esteemed colleagues Lisa Mustard and Steve Beso, shares insights on marketing therapy services using the power of social media. The discussion dives deep into the significance of having a well-crafted marketing strategy that harmonizes with the unique personality of individual therapists.

For any therapy practice looking to grow, understanding the target audience is the first step. Steve articulates the importance of appealing to a specific audience and navigates the conversation to the concept of personal branding. He states, *"[if] you start off with a question or offer a solution in your response, I think that's what's important."* He underlines the value of having a consistent theme, concluding, *"[if] you're consistent with your message...then you’re on the right track."*

When it comes to nurturing a unique personal brand for your practice, authenticity is intrinsic. Remember, people are attracted to individuals and services that resonate with them. Lisa speaks on the power of authenticity when she says, *"[if] you’re going to build a brand, you’ve got to put yourself out there…and if your stuff is good, it's shareable."* She reminds listeners that social media can be beneficial when used as a stepping stone to forge more personal connections — like growing an email list.

A fundamental factor in efficacious social media marketing is of a keen understanding of the platforms each practice uses. Lisa advises selecting two platforms where your target audience is mostly found, and focusing on becoming proficient at using these selected platforms. James, in agreement, believes that creating a strong unified personality can generate a robust social media presence.

Steve shared his personal experience with making his social media content more relatable and engaging. He noticed that posts with an approach of levity, consistent with his personal brand, performed better than posts that were more clinical. Steve shares, *"[if] you use levity, creating this consistency, that’s what is important."*

Both James and Lisa, underscore the importance of consistency in your posts. Lisa says that having an interactive presence on social media — providing consistent value — is what makes you memorable. Adding to this, James shared how he connected with his audience on a personal level, realizing that showcasing his love for Legos and Marvel movies made him more relatable to like-minded individuals. 

 In conclusion, to effectively market your mental health services and grow your therapy practice, providers should understand their audience, harness their unique personalities, use appropriate social media platforms, and maintain content consistency while incorporating a degree of levity. This strategy will help them strengthen their brand and scale their therapy practice more effectively. 

 Marketing Download of the Week

00:12 Introduction and Welcoming the Co-hosts

00:37 Discussing the Importance of Social Media in Marketing Mental Health Services

00:45 Sharing Personal Experiences and Challenges

03:04 Introduction to Social Media Tools: Buffer

06:03 The Role of Social Media in Business Growth

06:17 Choosing the Right Social Media Platform

06:26 The Power of Pinterest in Marketing

10:27 The Impact of Social Media on Business

10:41 Common Mistakes to Avoid in Social Media Marketing

17:54 The Success Stories and Lessons Learned from Social Media Marketing

20:57 The Importance of Building a Personal Brand

23:25 The Role of Ads in Social Media Marketing

24:34 The Importance of Consistency and Authenticity in Social Media Marketing

42:53 The Power of Podcasting in Building a Personal Brand

48:08 Conclusion and Final Thoughts