Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

Eradicating Shame and Healing Betrayal Trauma

In this episode of the Scaling Therapy Practice, host James Marland interviews Alaina Smith, a licensed professional counselor who is launching an online course aimed at helping people cope with betrayal trauma. The discussion covers the uniqueness of Smith's course, which integrates her personal experiences and professional expertise with a focus on Christian faith perspectives. They explore the importance of authenticity in the healing process, the reasons why such a course is necessary now, and how it aims to validate and support individuals through their trauma. Smith also discusses the symbolism behind her business names Mariposa Counseling and Mariposa Recovery Institute, illustrating her approach to transformation and healing. The episode wraps up with details on an upcoming webinar hosted by Smith titled 'The Path to Peace: Transforming Trauma from Hurting to Helping', aimed at those who have experienced trauma or are in the process of helping others through trauma.

Show Highlights

The Path to Peace: Transforming Trauma from Hurting to Helping - Register Today 

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Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey Ragona

In this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling, creating authentic relationships, and understanding the dream client DNA. They explore how genuine connection and understanding one's audience can lead to a fulfilling and successful online business. Alternative marketing strategies to traditional 'bro marketing' are also discussed, highlighting the importance of aligning with one's values and the power of understanding client needs and timelines. The episode encapsulates the essence of building a heart-centered business model focused on serving others and maintaining authenticity.

Show Highlights

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Finding and Talking to Your Dream Client

This podcast episode, hosted by James Marland, focuses on empowering helpers to create online courses that change lives. James shares tips on having conversations with your ideal clients, find where they hang out online and engaging with them to understand their needs and problems. He recommends using personal networks, email lists, and Facebook groups to reach out and have meaningful conversations. 

00:00 Welcome to the Scaling Therapy Practice Podcast

00:30 Engaging with Your Ideal Client Online

01:09 The Power of Kajabi for Course Creators

03:30 Season 3 Focus: Creating Online Courses & Reaching Your Audience

05:17 Finding and Conversing with Your Ideal Clients

07:58 Utilizing Facebook Groups and Other Platforms for Engagement

11:25 The Importance of Real Conversations in Course Creation

16:27 Next Week's Episode Teaser & Final Thoughts

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

Build an Online Course Business with One Tool: Kajabi

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan (Author), Dr. Benjamin Hardy (Author, Narrator)

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstu

Some Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking!

The Right Amount of Customer Research for Your Online Course

In this episode, James Marland discusses the crucial aspect of customer research in launching successful online courses. He emphasizes that there's no specific duration to conduct customer research; it's about finding the balance to ensure your program works and can generate sales. James critiques the habit of over-preparing without release and advocates for the concept of the Minimum Viable Product (MVP), inspired by 'The Lean Startup'. He advises identifying your strengths, understanding your student's struggles, and having conversations to pinpoint their pain points. The goal is to effectively communicate the transformation your course offers, thus transforming potential students from their current 'storm' to a 'safe harbor'. He encourages getting started with what you have and continuously improving rather than waiting for perfection. The episode is aimed at mission-driven helpers interested in creating life-changing courses, and James also mentions his upcoming cohort for like-minded individuals.

Show Highlight

00:00 Welcome to the Course Creation Journey!

00:23 The Essence of Customer Research in Course Creation

02:35 Understanding the Minimum Viable Product (MVP) Concept

03:16 Identifying Your Strengths and Understanding Your Students

04:41 The Importance of Effective Communication and Research

07:51 Taking the Leap: From Course Idea to Launch

08:19 Join the Upcoming Course Creation Cohort

09:17 Exclusive Resources for Aspiring Course Creators

09:55 Educational Disclaimer and Closing Remarks

Launch a Course Cohort

We are starting on March 25, 2024. We will work together to launch your course in 6 weeks. Email [email protected] if you would like more information. 

If you would like a handout from episode 62, email me and tell me where you are in your course creation process. I would love to learn from your experiences. Please mention episode 62 so I can send you the right handout! 

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

Build an Online Course Business with One Tool: Kajabi

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstu

Some Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking!

Creating Impactful Online Course Titles

In this episode of the Scaling Therapy Practice podcast, James from Course Creation Studio discusses the importance of naming online courses effectively. He introduces the third season of the podcast, which focuses on empowering mission-driven helpers to launch life-changing online courses and outlines the significance of a course title as the first point of contact with potential learners. James offers a resource titled 'Your Title Goes Here' for creating the perfect course title and shares strategies for selecting a title that captures attention, including using popular keywords, considering the audience’s language, highlighting key benefits, and ensuring the title is short, memorable, and clear. He also provides several naming conventions and formulas to help course creators come up with impactful titles. For further assistance, James invites listeners to email him for additional resources and tips on course creation.

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

In this episode, James Marland of Course Creation Studio discusses why people are reluctant to purchase online courses. He asserts that individuals are not inherently interested in courses but seek solutions to their problems. Marland explains the concept of a 'dream client', actively seeking a solution to a problem they are passionate about solving. The episode emphasizes the need to understand potential clients' concerns and create a course to resolve those issues. Furthermore, Marland mentions a series of questions aimed at understanding the struggles of the potential client. He concludes by mentioning his one-sheet course navigator tool to help evaluate potential online courses.

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Download the Course Navigator today.

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Heart-Centered Marketing on YouTube: Joey is the master of marketing with your authentic self

Dream Customer Workshop: This workshop is worth your time if you are wondering about how to reach the right people with your content

Hero on a Mission

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio

Discovering and Attracting Your Dream Clients

In this episode of 'Scaling Therapy Practice', host James Marland focuses on finding and attracting dream clients for online courses. He emphasizes understanding one's unique abilities and values and aligning them with the business rather than adjusting life to fit the business. He discusses the importance of the client recognizing their problem and seeking solutions actively, advising that the focus should be on attracting clients who already understand your value. He shares his values and experiences and how he uses these as pointers to identify his dream clients. He concludes that one doesn’t find the dream client instead the dream client finds you. He encourages everyone to stay genuine in their mission, and the clients will discover and align with their vision.

Show Highlights

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The Value of Authenticity in Building Online Courses

In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths, including self-reflection, seeking feedback from others, and using tools like Dan Sullivan's Unique Ability Workbook. He also highlights the importance of differentiating oneself through one's unique story and experiences instead of relying heavily on sales-oriented tactics. Towards the end of the podcast, Marlon provides strategies to validate your authentic self, including participating in online forums, sharing expert insights on social media, or hosting live Q&A sessions.

Highlights

00:13 Introduction to the Course Creation Studio

00:30 The Foundation of an Online Course

01:09 The Five Stages of Building an Online Course

01:46 The Importance of Time Management in Course Creation

02:39 The Power of Authenticity in Course Creation

04:09 Identifying Your Unique Ability

05:21 Leveraging Your Unique Ability

07:36 Identifying Your Unique Ability: Practical Steps

12:04 The Importance of Authenticity in Selling Your Course

19:27 Validating Your Authentic Self

20:42 Conclusion: The Power of Authenticity in Course Creation

21:50 Closing Remarks and Contact Information

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Unique Ability® 2.0: Discovery - Define Your Best Self

Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding

10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio

In this episode of 'Scaling Therapy Practice,' host James Marland announces the introduction of its third season. He looks back at the past two seasons, highlighting the areas of growing practice and marketing. The third season will focus on aiding therapists in developing online courses as a means of income and reaching more people. James expresses his desire to empower mission-driven therapists to launch life-changing online courses. He describes his drive to provide therapists with tools and tips to launch these digital courses. James expects to produce 30 to 50 episodes for the third season covering various elements of launching online courses. He discusses the roadmap for the season, including interviews, courses, community groups, and more. Lastly, he shares his experiences and justifies his passion for helping people in need through this online course initiative.

00:11 Introduction and Overview of the Scaling Therapy Practice

00:43 Recap of Previous Seasons and Future Plans

01:33 The New Focus: Developing Online Courses for Therapists

02:16 Unpacking the Mission Statement

03:19 The Importance of Being Mission-Driven

04:42 The Concept of Launching and Overcoming Technological Challenges

05:59 The Power of Life-Changing Online Courses

12:32 The Roadmap for Season Three

15:41 Personal Motivation and the Impact of Online Courses

17:51 Conclusion and Invitation for Interaction

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio

In this episode, the hosts discuss various marketing strategies for therapists, including the importance of being authentic in social media posts, specializing in one or two social media rather than spreading oneself too thin over numerous platforms, and considering outsourcing social media management. They also highlight the role of networking at conferences, using lead magnets like webinars, courses or worksheets to provide value and build relationships, and how to use email marketing platforms to segment audiences and improve targeting. In the context of podcasts, the hosts underline the benefits of networking collaborations and maintaining focus on a specific goal or topic to build audiences effectively. They also look at how to segment markets and use tactics like Google Pixels to track potential clients across platforms. Lastly, they mention the benefits of consistency and persistence in all marketing efforts. Using these strategies, therapists can effectively market their practice, build solid relationships and reach their potential clients seamlessly.

January 25th 2 PM EST: Register Now

 Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!