Understanding Customer Needs and Awareness in Marketing

In this episode of 'Scaling Therapy Practice,' James Marland discusses the crucial aspect of marketing that involves connecting with your audience by understanding customer needs and awareness levels. The conversation dives into why people make buying decisions and the importance of crafting messages that resonate with potential clients by identifying their explicit and implied needs. Eugene Schwartz's concept of the spectrum of awareness is highlighted, detailing the journey from being unaware of a problem to recognizing specific solutions and ultimately realizing the value of a particular product or service. The podcast offers insights into tailoring content to suit customer needs at different awareness stages. It emphasizes the importance of listening to customers to effectively market and design courses that address their problems and desires.

 Become a confident course creator today. 

Mission-Driven Passion: Crafting Courses Intimacy with Angela Griffin

In this episode of the Scaling Therapy Practice podcast, host James Marland invites Angela Griffin, the Christian Sexpert, to discuss the intersections of sexuality, intimacy in marriage, and challenges stemming from purity culture within the evangelical church. They explore how Angela leveraged her unique perspective and expertise to develop an online course aimed at improving sexual intimacy and communication between partners, specifically targeting those affected by purity culture. The conversation highlights the importance of mission-driven entrepreneurship as Angela shares insights on identifying one's niche, engaging with target audiences, and the logistical considerations of launching an online course. Angela's story exemplifies how addressing delicate topics with respect and expertise can facilitate significant personal and relationship growth.

00:00 Welcome and Introduction to the Podcast
00:30 Exploring Sex and Intimacy in Marriage
01:48 The Journey of Starting an Online Course Business
04:37 Angela Griffin: The Christian Sexpert's Story
05:53 Breaking Down Purity Culture
08:34 Angela's Personal Journey and Mission
13:36 Launching an Online Course: Angela's Strategy
14:52 Identifying and Serving Your Dream Client
16:55 Overcoming the Roommate Stage in Marriage
21:04 Faith-Based Approach to Relationship Enhancement
21:22 Creating Content with Universal Value
22:47 Addressing the Importance of Sex in Marriage
23:54 Exploring Intimacy Beyond Physical Connection
25:00 Empowering Conversations for Better Relationships
26:47 Identifying the Right Audience for Relationship Improvement
31:49 Navigating Course Creation and Content Delivery Challenges
38:41 Engaging with the Audience and Offering Resources

Soul Compass: Charting Your Core Values so you are mission led

Strength Tracker: Mapping Your Personal Power so you contribute at your best and avoid the rest

Ability Atlas: Charting Personal Gifts and Growth so you find your unique ability

Legacy Map: Your Personal Story of Strengths, Values, and Ideals so you can automatically connect with your core audience

Life Compass Blueprint: Your Personal Pathway Alignment Guide so you can put authentic action into everyday

Destination Planner Workbook: Charting a Life Course so you can determine a direction and mission for your life

Pre-Trip Planning Guide: The Key to a Smooth Journey so you can examine your choices and start out with a good foundation

Become a confident course creator today. 

7 Key Aspects of Confidently Launching Your Product

 In this episode, James Marlind addresses the common struggles with imposter syndrome and the importance of confidently launching your next product. He outlines seven critical aspects to boost confidence in product launch: knowing your values, understanding your strengths, identifying your unique ability, connecting with your personal stories, ensuring alignment with your goals, defining a clear destination, and effective planning. Through examples and personal insights, Marlind emphasizes the significance of self-awareness, alignment, and planning in overcoming imposter syndrome and successfully launching life-changing online courses.

Become a confident course creator today. 

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Eradicating Shame and Healing Betrayal Trauma

In this episode of the Scaling Therapy Practice, host James Marland interviews Alaina Smith, a licensed professional counselor who is launching an online course aimed at helping people cope with betrayal trauma. The discussion covers the uniqueness of Smith's course, which integrates her personal experiences and professional expertise with a focus on Christian faith perspectives. They explore the importance of authenticity in the healing process, the reasons why such a course is necessary now, and how it aims to validate and support individuals through their trauma. Smith also discusses the symbolism behind her business names Mariposa Counseling and Mariposa Recovery Institute, illustrating her approach to transformation and healing. The episode wraps up with details on an upcoming webinar hosted by Smith titled 'The Path to Peace: Transforming Trauma from Hurting to Helping', aimed at those who have experienced trauma or are in the process of helping others through trauma.

Show Highlights

The Path to Peace: Transforming Trauma from Hurting to Helping - Register Today 

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Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey Ragona

In this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling, creating authentic relationships, and understanding the dream client DNA. They explore how genuine connection and understanding one's audience can lead to a fulfilling and successful online business. Alternative marketing strategies to traditional 'bro marketing' are also discussed, highlighting the importance of aligning with one's values and the power of understanding client needs and timelines. The episode encapsulates the essence of building a heart-centered business model focused on serving others and maintaining authenticity.

Show Highlights

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Finding and Talking to Your Dream Client

This podcast episode, hosted by James Marland, focuses on empowering helpers to create online courses that change lives. James shares tips on having conversations with your ideal clients, find where they hang out online and engaging with them to understand their needs and problems. He recommends using personal networks, email lists, and Facebook groups to reach out and have meaningful conversations. 

00:00 Welcome to the Scaling Therapy Practice Podcast

00:30 Engaging with Your Ideal Client Online

01:09 The Power of Kajabi for Course Creators

03:30 Season 3 Focus: Creating Online Courses & Reaching Your Audience

05:17 Finding and Conversing with Your Ideal Clients

07:58 Utilizing Facebook Groups and Other Platforms for Engagement

11:25 The Importance of Real Conversations in Course Creation

16:27 Next Week's Episode Teaser & Final Thoughts

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

Build an Online Course Business with One Tool: Kajabi

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan (Author), Dr. Benjamin Hardy (Author, Narrator)

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstu

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The Right Amount of Customer Research for Your Online Course

In this episode, James Marland discusses the crucial aspect of customer research in launching successful online courses. He emphasizes that there's no specific duration to conduct customer research; it's about finding the balance to ensure your program works and can generate sales. James critiques the habit of over-preparing without release and advocates for the concept of the Minimum Viable Product (MVP), inspired by 'The Lean Startup'. He advises identifying your strengths, understanding your student's struggles, and having conversations to pinpoint their pain points. The goal is to effectively communicate the transformation your course offers, thus transforming potential students from their current 'storm' to a 'safe harbor'. He encourages getting started with what you have and continuously improving rather than waiting for perfection. The episode is aimed at mission-driven helpers interested in creating life-changing courses, and James also mentions his upcoming cohort for like-minded individuals.

Show Highlight

00:00 Welcome to the Course Creation Journey!

00:23 The Essence of Customer Research in Course Creation

02:35 Understanding the Minimum Viable Product (MVP) Concept

03:16 Identifying Your Strengths and Understanding Your Students

04:41 The Importance of Effective Communication and Research

07:51 Taking the Leap: From Course Idea to Launch

08:19 Join the Upcoming Course Creation Cohort

09:17 Exclusive Resources for Aspiring Course Creators

09:55 Educational Disclaimer and Closing Remarks

Launch a Course Cohort

We are starting on March 25, 2024. We will work together to launch your course in 6 weeks. Email [email protected] if you would like more information. 

If you would like a handout from episode 62, email me and tell me where you are in your course creation process. I would love to learn from your experiences. Please mention episode 62 so I can send you the right handout! 

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

Build an Online Course Business with One Tool: Kajabi

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstu

Some Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking!

Creating Impactful Online Course Titles

In this episode of the Scaling Therapy Practice podcast, James from Course Creation Studio discusses the importance of naming online courses effectively. He introduces the third season of the podcast, which focuses on empowering mission-driven helpers to launch life-changing online courses and outlines the significance of a course title as the first point of contact with potential learners. James offers a resource titled 'Your Title Goes Here' for creating the perfect course title and shares strategies for selecting a title that captures attention, including using popular keywords, considering the audience’s language, highlighting key benefits, and ensuring the title is short, memorable, and clear. He also provides several naming conventions and formulas to help course creators come up with impactful titles. For further assistance, James invites listeners to email him for additional resources and tips on course creation.

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

In this episode, James Marland of Course Creation Studio discusses why people are reluctant to purchase online courses. He asserts that individuals are not inherently interested in courses but seek solutions to their problems. Marland explains the concept of a 'dream client', actively seeking a solution to a problem they are passionate about solving. The episode emphasizes the need to understand potential clients' concerns and create a course to resolve those issues. Furthermore, Marland mentions a series of questions aimed at understanding the struggles of the potential client. He concludes by mentioning his one-sheet course navigator tool to help evaluate potential online courses.

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Download the Course Navigator today.

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Heart-Centered Marketing on YouTube: Joey is the master of marketing with your authentic self

Dream Customer Workshop: This workshop is worth your time if you are wondering about how to reach the right people with your content

Hero on a Mission

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio

Discovering and Attracting Your Dream Clients

In this episode of 'Scaling Therapy Practice', host James Marland focuses on finding and attracting dream clients for online courses. He emphasizes understanding one's unique abilities and values and aligning them with the business rather than adjusting life to fit the business. He discusses the importance of the client recognizing their problem and seeking solutions actively, advising that the focus should be on attracting clients who already understand your value. He shares his values and experiences and how he uses these as pointers to identify his dream clients. He concludes that one doesn’t find the dream client instead the dream client finds you. He encourages everyone to stay genuine in their mission, and the clients will discover and align with their vision.

Show Highlights

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