The Value of Authenticity in Building Online Courses

In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths, including self-reflection, seeking feedback from others, and using tools like Dan Sullivan's Unique Ability Workbook. He also highlights the importance of differentiating oneself through one's unique story and experiences instead of relying heavily on sales-oriented tactics. Towards the end of the podcast, Marlon provides strategies to validate your authentic self, including participating in online forums, sharing expert insights on social media, or hosting live Q&A sessions.

Highlights

00:13 Introduction to the Course Creation Studio

00:30 The Foundation of an Online Course

01:09 The Five Stages of Building an Online Course

01:46 The Importance of Time Management in Course Creation

02:39 The Power of Authenticity in Course Creation

04:09 Identifying Your Unique Ability

05:21 Leveraging Your Unique Ability

07:36 Identifying Your Unique Ability: Practical Steps

12:04 The Importance of Authenticity in Selling Your Course

19:27 Validating Your Authentic Self

20:42 Conclusion: The Power of Authenticity in Course Creation

21:50 Closing Remarks and Contact Information

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Unique Ability® 2.0: Discovery - Define Your Best Self

Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding

10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio

In this episode of 'Scaling Therapy Practice,' host James Marland announces the introduction of its third season. He looks back at the past two seasons, highlighting the areas of growing practice and marketing. The third season will focus on aiding therapists in developing online courses as a means of income and reaching more people. James expresses his desire to empower mission-driven therapists to launch life-changing online courses. He describes his drive to provide therapists with tools and tips to launch these digital courses. James expects to produce 30 to 50 episodes for the third season covering various elements of launching online courses. He discusses the roadmap for the season, including interviews, courses, community groups, and more. Lastly, he shares his experiences and justifies his passion for helping people in need through this online course initiative.

00:11 Introduction and Overview of the Scaling Therapy Practice

00:43 Recap of Previous Seasons and Future Plans

01:33 The New Focus: Developing Online Courses for Therapists

02:16 Unpacking the Mission Statement

03:19 The Importance of Being Mission-Driven

04:42 The Concept of Launching and Overcoming Technological Challenges

05:59 The Power of Life-Changing Online Courses

12:32 The Roadmap for Season Three

15:41 Personal Motivation and the Impact of Online Courses

17:51 Conclusion and Invitation for Interaction

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 

Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/

Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio

In this episode, the hosts discuss various marketing strategies for therapists, including the importance of being authentic in social media posts, specializing in one or two social media rather than spreading oneself too thin over numerous platforms, and considering outsourcing social media management. They also highlight the role of networking at conferences, using lead magnets like webinars, courses or worksheets to provide value and build relationships, and how to use email marketing platforms to segment audiences and improve targeting. In the context of podcasts, the hosts underline the benefits of networking collaborations and maintaining focus on a specific goal or topic to build audiences effectively. They also look at how to segment markets and use tactics like Google Pixels to track potential clients across platforms. Lastly, they mention the benefits of consistency and persistence in all marketing efforts. Using these strategies, therapists can effectively market their practice, build solid relationships and reach their potential clients seamlessly.

January 25th 2 PM EST: Register Now

 Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

 James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of the PsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power of serving a niche and specializing in services, based on the book 'The Pumpkin Plan'. Lastly, the hosts talk about networking at conferences, focusing on how to gain maximum ROI from these events and tips for introverts on better connections. This discussion also indulges in the role of lead magnets in building an email list and the importance of conferences in fostering community building and networking among therapists.

January 25th 2 PM EST: Register Now

 Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

Enhancing Your Therapy Practice: Advanced Marketing Strategies

In this episode of the Scaling Therapy Practice podcast, host James Marland is joined by regular guest hosts, Lisa Mustard and Steve Bisson, as well as special guest Joshua Brummel from Therapy Flow. The group discusses advanced marketing strategies designed to help grow and enhance therapy practices. Topics covered include the use of lead magnets, the implementation of retargeting ads, enhancing SEO through guest blogging, the impact of consistent, targeted newsletters, and the potential of physical marketing techniques. The conversation offers practical advice, fresh perspectives, and actionable tips towards sustainable growth in therapy practices.

00:11 Introduction and Welcome
00:32 Exploring Marketing Strategies for Therapy Practice
01:42 Introducing the Hosts and Special Guest
03:06 Discussion on Goal Setting
08:37 Introduction to Advanced Marketing Strategies
13:04 Deep Dive into Lead Magnets
19:10 Understanding Retargeting Ads
24:59 Understanding Different Advertising Platforms
25:25 Exploring Old School Marketing: Mailers
26:52 Adapting Mailers for Remote Businesses
27:11 Deepening Strategy with Referral Partners
27:57 Using Mail as a Retargeting Campaign
30:50 The Power of Newsletters
32:23 Running Ads to Newsletters
37:22 Advanced SEO Strategy: Guest Blogging
41:45 Leveraging Time and Energy in Marketing
45:08 The Importance of Specializing Content
50:09 Webinar Announcement
51:59 Wrapping Up the Season

January 25th 2 PM EST: Register Now

Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

Sign up for the newsletter and receive all the helpful downloads from STP season 2 including dealing with complaints, setting goals, SEO basics, and more!

Making 2024 Your Best Year Yet: Goal Setting & Achieving | Scaling Therapy Practice Podcast

In this special episode of the Scaling Therapy Practice Podcast, host James Marland invites Julie Herres, an expert from Green Oak Accounting and author of 'Profit First for Therapists', to share insights on goal setting and making 2024 your best year yet. Julie emphasizes the importance of aligning business financial goals with personal aspirations and suggests utilizing SMART goals for tracking progress. Toward the end of the episode, James shares a helpful worksheet for staying on track, and Julie announces a free learning event designed to help listeners achieve their goals. The episode sheds light on the importance of clear, actionable goals and provides practical tips for goal setting, pushing towards aggressive goals, and reflecting on past achievements. Get the full show notes here and the links: https://courses.coursecreationstudio.com/blog/STP53

Grab all Season 2 Downloads (including the Turning Dreams to Done Planner from this episode) here.

In this episode of the 'Scaling Therapy Practice', host James Marland and guest Dawn Gabriel discuss the use of webinars in the field of psychotherapy. Guest Dr. David Hall shares his experiences and offers tips for making webinars more effective. The concept, use, and practices of webinars are explained in depth. This includes a discussion on best practices, and webinar platforms as well as the dos and don'ts of conducting a successful webinar for mental health clinicians. The episode also touches on the importance of delivering value, authentic marketing, professionalism, and more.

In today’s world, stepping up your game as a therapist involves more than just honing your clinical skills. Embracing novel ways of reaching potential clients and making impactful connections is equally vital. One effective method is exploring the digital realm of podcasting. 

In this Scaling Therapy Practice podcast episode, hosts interview experts Steve Bisson and Lisa Mustard. They emphasize the importance of being clear about the intention of starting a podcast. It could be an avenue for fun and hobbies, or it could serve as a strategic marketing tool for your therapy services. The guests also discuss the benefits of AI tools such as Descript and Kajabi for podcast production. The discussion covers networking, finding guests, and producing content – areas critical for successful podcasting. The episode highlights the value of being in a network, such as the PsychCraft Network, to support and enhance each other's podcasts. As a final point, the conversation turns to the potential of podcasting for lead generation and course instruction.

Full Show Notes on the Web Page.

00:10 Introduction to the Show
00:49 Exploring the Tool of the Week: Hello Audio
02:16 Benefits of Private Podcasting
05:02 Practical Uses of Hello Audio
06:11 The Ease of Content Creation with Hello Audio
11:00 The Journey into Podcasting
18:08 The Role of Networking in Podcasting
26:24 Podcasting as a Marketing Tool
26:59 Understanding Your Audience's Needs
27:35 Staying True to Your Podcast's Purpose
28:24 The Importance of Intention in Podcasting
28:42 The Journey of Podcasting
29:09 Guest Selection and Collaboration in Podcasting
31:26 The Evolution of Podcast Goals
31:43 The Power of Rebranding
32:23 The Reciprocity in Podcasting
36:59 The Tools for Podcast Creation
44:14 The Benefits of Networking and Collaboration
45:02 The Unexpected Opportunities in Podcasting
49:33 Final Thoughts on Podcasting

In this episode of 'The Scaling Therapy Practice', host James Marland is joined by Lisa Mustard, Dawn Gabriel, and Steve Bisson to discuss 'word of mouth' marketing in therapy practices. The panel discusses the value of maintaining a good reputation in the community and offers methods of dealing with customer complaints, such as the use of the HEART method. They also talk about the power of networks, both professional and personal, in marketing therapy services. Other topics covered include handling negative reviews, the importance of authenticity, and how to take intentional actions toward sustainable business growth.

Get the show notes here and the episode download of The HEART Method of responding to complaints. 

00:11 Introduction and Welcoming Guests
00:34 Discussion on Marketing Therapy Services
00:44 Tool of the Week: Dealing with Customer Complaints
01:30 Introduction to the Heart Method
01:44 Panel Discussion on Handling Customer Complaints
03:04 Practical Application of the Heart Method
05:36 Transition to Main Topic: Word-of-Mouth Marketing
05:48 Understanding Word of Mouth Marketing
07:19 Panel Discussion on Generating Word of Mouth
09:21 Benefits of Networking and Community Involvement
14:20 Creating and Leveraging Professional Networks
22:12 Community Events as a Marketing Strategy
22:39 Engaging in Local Events for Brand Awareness
23:30 Volunteering and Giving Back to the Community
24:06 Aligning with Causes that Resonate with You
24:36 Promoting Your Brand at Public Events
25:28 Learning from Failed Marketing Attempts
26:02 The Power of T-Shirt Marketing
26:24 The Importance of Supporting Causes You Believe In
27:20 Teaching and Sharing Expertise in the Community
28:43 The Impact of Word of Mouth and Networking
30:46 Dealing with Negative Reviews and Feedback
31:20 Handling Negative Word of Mouth
33:48 The Importance of Networking and Building Connections
36:41 The Power of Positive Reviews and Support from Friends
38:18 Final Thoughts and Takeaways

Scaling Your Therapy Practice: Enhancing Impact and Growth with Laura Long

Join host James Marlin and co-host Steve Biso in this episode of Scaling Therapy Practice. They have a guest conversation with Laura Long, who shares her insights about her practice - 'Your Badass Therapy'. They discuss the importance of authentic representation, focusing on serving particular groups, and the relevance of community-building in growing therapy practices. The discussion also delivers advice for practitioners considering launching a new service, with an emphasis on solving real problems and building authentic relationships with clients. Also, Laura shares a powerful quote and a must-watch YouTube video recommendation, explaining its influence on her perspective on business. Tune in for these enlightening perspectives on therapy practice! 

Visit the web page for full show notes and the Dream Client Cheatsheet Download. 

00:10 Introduction and Welcoming Guests
00:40 Getting to Know the Guests
02:24 Introducing the Topic: Marketing Your Services
02:40 Tool Tip or Tech of the Week Segment
03:24 Discussion on the Importance of Showing Up
04:17 Transition to Main Topic: Marketing Your Services and Products
05:18 Sharing Personal Experiences and Motivations
09:58 Advice on Starting to Offer Services
16:56 Unpacking Seth Godin's Quote
17:35 The Importance of Targeting Specific Demographics
18:32 The Power of Focusing on One Person's Life Change
18:46 Building a Community Around Your Message
19:33 The Journey of Serving One Real Problem
20:00 The Bus Analogy: Taking People to Their Desired Destination
23:38 Creating a Legacy Through Your Work
24:17 The Role of Community-Based Marketing
24:49 Sharing Success and Failure Stories
25:21 The Importance of Learning from Failures
27:42 The Impact of Tracking Numbers and Vanity Metrics
34:21 The Legacy You Leave Behind
34:32 Final Thoughts and Takeaways
36:36 Contact Information and Closing Remarks