Search with Candour - SEO podcast

By Candour

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.

Covering topics from attribution in GA4 to networking tips for introverts and everything in between.... more

4

44 ratings

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FAQs about Search with Candour - SEO podcast:

How many episodes does Search with Candour - SEO podcast have?

The podcast currently has 319 episodes available.

Search with Candour - SEO podcast episodes:

June 17, 2024How to build topical authority with Shaunda Necole
Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.
How to prove yourself as a topical authority to Google

Why podcasts are good for proving your authenticity and authority

Hidden gem sources of authority

How to speak Google's "love language"

How to build your knowledge panel

How to build trust with your audience
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp

Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast
Follow Shaunda:
LinkedIn: https://www.linkedin.com/in/shaundanecole/

YouTube: https://www.youtube.com/@shaundanecole

Website: https://shaundanecole.com/

Instagram: https://www.instagram.com/shaundanecole/

The Soul Food Pot: https://thesoulfoodpot.com/

Vegas Right Now: https://vegasrightnow.com/
...more
1h 2min
June 10, 2024Organic channel alignment for growth and content ideas with Ray Saddiq
Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content.
Ray & Jack discuss topics such as:
Why is channel alignment important in modern marketing strategies?

How have search behaviours changed?

How important is it to adapt the language and style of content for different channels?

How should teams communicate to ensure effective multi-channel marketing?
Sponsors:
⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠
⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠
Follow Ray:
LinkedIn: https://www.linkedin.com/in/ray-saddiq/

X: https://twitter.com/raysaddiq1

Website: https://thesocialdiary.io/
...more
1h 11min
June 03, 2024Owned asset optimisation with Jonas Sickler
Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.
Listen to this podcast if you want to know:
What is owned asset optimisation?

What are owned assets?

Are there different types of owned assets?

How do you optimise them?

What is reception marketing?

How do these strategies differ from “SEO” and “traditional digital marketing”?

What's the difference between the PESO vs MACH-6 models?
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠
⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠
Follow Jonas:
LinkedIn: https://www.linkedin.com/in/jonas-sickler/

X/Twitter: https://twitter.com/JonasSickler

Website: https://terakeet.com/

Learn about owned asset optimisation:
https://terakeet.com/blog/owned-asset-optimization/
...more
1h 5min
May 27, 2024How to turn off AI Overviews with Mark Williams-Cook
Sponsors:
⁠⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠
Show notes:
Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews.
Time stamps:
00:00:16 - Intro
00:01:32 - Sponsor: AlsoAsked
00:03:17 - Sponsor: Wix Studio
00:05:02 - AI Overviews
00:40:54 - Outro
Resources:
Examples of AI Overview feedback:
⁠https://x.com/lilyraynyc/status/1792903992772628929⁠

Optimisey Search: ⁠https://x.com/Optimisey/status/1792473651087855969

Google falls for the old blinker fluid trick:
⁠https://jalopnik.com/googles-new-ai-overview-says-you-might-need-to-change-y-1851488127⁠

How to use Google's Web filter:
⁠https://x.com/searchliaison/status/1790473952256786805⁠
...more
44min
May 20, 2024Confirmation bias in search with Sarah Presch
Sponsor:
⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
What are cognitive biases?

Social identity theory

What is confirmation bias?

Can misinformation online make a big impact?

Google’s role in the spread of misinformation

Contradicting search results depending on the search term

Is this also true in other languages?

What can we do to combat misinformation and confirmation bias?
Follow Sarah:
Twitter: https://twitter.com/sarah_presch

LinkedIn: https://www.linkedin.com/in/sarah-pokorna/

Website: https://www.sarahpresch.com/
Links/resources:
Sarah's article: https://www.dragonmetrics.com/confirmation-bias/

An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/

Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch
...more
1h 3min
May 13, 2024Reporting for enterprise SEO with Munene Mumbi
Sponsor:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:
Communicating to different stakeholders

How is it different from reporting for small businesses?

What are the most common Enterprise SEO metrics?

Tools to track and report on Enterprise SEO

What skills are needed in enterprise SEO reporting?
Follow Munene:
Twitter: https://twitter.com/MuneneKL

LinkedIn: https://www.linkedin.com/in/munene-mumbi/

Search Africon: https://searchafricon.com/
...more
56min
May 06, 2024Key events and attribution in GA4 with Dana DiTomaso
Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Dana DiTomaso joins Search With Candour to discuss:
What are Key Events?

So, what are Conversions in GA4 then?

Why did Google make this change?

How can one Key Event be attributed in three different ways?

User Acquisition vs Traffic Acquisition

What’s the difference between them?

Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?

What should people actually use for reporting?

How can SEOs ensure our hard-earned traffic gets attributed to the right channel?

What else should SEOs be measuring?
Follow Dana:
LinkedIn: https://www.linkedin.com/in/dditomaso/

Website: https://kpplaybook.com

New GA4 course: https://kpplaybook.com/google-analytics-4-course/

Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/

KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
...more
55min
April 29, 2024Is Bing better than Google now?
Sponsors:
⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠
⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).
Time stamps:
00:00:00 - Intro
00:00:57 - Sponsor: Wix Studio
00:02:38 - Sponsor: AlsoAsked
00:04:24 - Microsoft Start releases its AI policy
00:16:39 - Brave Search launches Answer With AI
00:33:34 - Site reputation abuse
00:44:21 - Outro
Resources:
Microsoft Start's AI policy:
https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/

Brave Search's Answer With AI
https://brave.com/blog/answer-with-ai/

Google documentation on site reputation abuse:
https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals

Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html

Forbes blocks its coupon directory:
https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html
...more
46min
April 22, 2024Website migrations in ecommerce with Andy Frobisher
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news.
Show notes:
Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:
Why do businesses migrate?

What types of site migrations are there?

When’s the best time to migrate?

When should the SEO team be involved in the migration process?

The common pitfalls of site migrations

Some opportunities and benefits of migrating
Follow Andy:
Website: https://andyfrobisher.com/
LinkedIn: https://www.linkedin.com/in/andy-frobisher/
Twitter: https://twitter.com/andy_frobisher
Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y
...more
58min
April 15, 2024Is Google becoming more like Baidu? with Adam Di Frisco
Sponsors:
This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠
This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠
Show notes:
Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
Common misconceptions about Baidu

Baidu ranking factors (study by Jademond)

How heavily is Baidu used in China?

The similarities between Google and Baidu

Why are spam penalties harsher on Baidu
Time stamps:
00:00:21 - Intro
00:01:44 - Sponsor: AlsoAsked
00:03:29 - Sponsor: Optmyzr
00:05:50 - Interview with Adam Di Frisco
00:56:40 - Outro
...more
1h

FAQs about Search with Candour - SEO podcast:

How many episodes does Search with Candour - SEO podcast have?

The podcast currently has 319 episodes available.

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