In this episode of Style DNA I go on a Style Journey with the Founder and CEO of the online publisher SheerLuxe … the brilliant Georgie Coleridge Cole. Georgie founded SheerLuxe from her kitchen table back in 2007 inspired by the concept of sharing her recommendations, magazine style in a digital format. It was early days in the digital revolution, but knowing that she had slightly missed the heady days of print publishing she backed herself to create the now formidable SheerLuxe which has shaped what successful digital marketing looks like in the UK. She has a team of over 70 employees, over 700,000 newsletter subscribers, over 2 million social followers and a myriad of emerging and well-established brands and retailers as its commercial partners – from Net-a-Porter, and Harvey Nichols, to Reiss, Charlotte Tilbury & Chanel. Alongside well established retail brands they are huge supporters of British founder led businesses and entrepreneurship. Not surprisingly Georgie has a great sense of her own style and we chat about how her mother and she approach clothes and style in a very different way…but both care deeply about their appearance. I question Georgie about being a deb in the 21st century and we talk about how her wardrobe has evolved now she is spending more time at her new office  in the Middle East. I challenge her on ageism in fashion…something that I feel a lot of brands and publishers are missing a trick on…I do firmly believe that this is going to be the next big Ism… I hope you enjoy this conversation – and if you haven’t signed up to SheerLuxe I highly recommend it.

Thank you Georgie for being such a great guest.