In this episode of Style DNA I go on a style journey with Entrepreneur, Celebrity Influencer, Presenter and Media Personality …the exquisite Rosemin. I first met Rosemin when she hosted a dinner for me in Dubai in 2018 to promote my new collection…what was lovely is that pretty much every woman attending that dinner arrived wearing Wakeley, and it felt like the most generous endorsement of me as a designer.

Rosemin grew up in Canada, her family emigrated there from East Africa in the 70’s escaping Idi Amin’s regime and effectively having to start over but exhibiting an incredible entrepreneurial work ethic to Rosemin and her brother. Her early passion for fashion took her to study fashion marketing at The London College of Fashion and then Rosemin cut her teeth in the fashion world working for Mr Ford, as in Tom Ford himself. Clearly the opportunity to work so closely with him was incredibly important to Rosemin, witnessing first hand how he approached his Creative Director role.

Following her time at the Gucci Group she was head hunted to help launch Juicy Couture in the UK and Europe. Her honed eye meant that she approached celebrity seeding in a very targeted way, and it worked. Celebrities from Kate Moss, to Gwyneth Paltrow to Queen Rania of Jordan were all photographed wearing the newly expanded collection of Juicy… the sunglasses, the slip dresses and the trench coats.

Rosemin recently remarried in Paris and we talk about her Faraz Manan wedding lenge (exquisite) and her Tamara Ralph gown (fairytale)..and why she chose these designers. We discuss the longevity of Chanel…what a brilliant job Stella McCartney is doing championing sustainability in fashion…her style icons…and the joy of wearing an Abaya …

I hope you enjoy this episode …thank you Rosemin for being such an inspiring guest!

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