If you’ve ever wished that beauty treatments could come to you at home instead of the other way around, then you have Venetia Archer to thank. In this episode of Style DNA, I sit down with the brilliant entrepreneur behind Ruuby, the concierge beauty app that has revolutionized the way we book and receive our treatments.

A true multi-hyphenate, Venetia started out in the corporate world, where she quickly realized that busy women (herself included) needed a more flexible way to fit beauty into their schedules. And so, Ruuby was born—a service designed for the busy modern woman who barely has time to grab a coffee, let alone schedule a salon visit for a beauty treatment.

Prior to founding Ruuby, Venetia worked as a geopolitical risk analyst, specialising in Somali piracy - and spent a stint in Kenya researching pirate gangs and negotiating with Somali pirates (yes, really) – and during that time she learned that fashion isn’t just about looking good—it’s a tool for power and confidence.

We dive deep into her mother’s influence on her personal style...lucky Venetia appears to have the perfect source of vintage designer pieces care of her mother’s generous cast offs! 

We chat about how fashion has always been her armour—from boardroom battles to fundraising rounds. In the early days she admits to a bit of a rebellious ripped jean, cool jacket tech spirit and how now the armour of a great jacket and a heel are her go-tos when she wants to feel empowered. 

We discuss the joy of buying a “treat to self” to mark time or a deal …has anyone else discovered the sheer independent delight of that?

Venetia is as sharp as she is stylish, and our chat is filled with gems…whether you’re into beauty, business, or just love a great fashion story…Thank you Venetia for sharing your insights.

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