Second Nature

"If you want to have an incredible event experience, go to an event run by an athlete."

That was the advice that Rebecca Rusch offered up in Episode 9 of Second Nature, so on this episode, we're speaking with trail running legend Tim Tollefson about mammoth trailfest. As an athlete, he's built this event from scratch, and now he's here to share everything he's learned - which would apply to anyone trying to start their own event, no matter the sport.

mammoth trailfest.: https://www.mammothtrailfest.com/

Tim's BPC: https://www.instagram.com/p/C7MrwPuxQFU/?igsh=MTc4MmM1YmI2Ng==

Aaron's BPC: https://content.rapha.cc/us/en/story/laels-ride-around-the-world

Check out Lael Wilcox: https://www.instagram.com/laelwilcox/

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Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

In this week's episode we talk about Aaron's podcast with Rebecca Rusch and some of the top takeaways, Freetrail's launch of TrailCon last week, audience led products with athletes and influencers, Camp Strava, and finish with Brand, Product, Content (BPC).

Links:

• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER
• TrailCon
• Follow @kweinbydesign

Rebecca Rusch is a legend in the outdoor industry. She has conquered and become world champion in multiple outdoor and endurance sports as an athlete, and along the way has blazed a meaningful trail for athletes who aspire to follow her footsteps with their own careers, businesses, events, charities, speaking engagements and Emmy award-winning films.

In this episode, Rebecca opens up about her journey, the lessons she's learned along the way, and gives us a glimpse into what's on the horizon. I had the pleasure of working with Rebecca as her Athlete Marketing Manager during our time together at Red Bull, and it has been fascinating to watch her career develop over the years. This week's Brand, Product, Content: - Rebecca: The Outside Festival - Aaron: The Best Marketing Strategy Ever Follow Rebecca Rebecca's Private Idaho Gravel Event Blood Road Film Second Nature Instagram Second Nature Newsletter

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

In this week's episode we talk about Aaron's trip to Europe, where he collected his YouTube silver play button, fatherhood's impact on career, Andre Agassi's book and athlete retirement, the Director of Performance Outdoor job at On running, and finished with Brand/Product/Content (BPC).

Links:

• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER
• Andre Agassi's book Open
• Director Product Strategy Performance Outdoor
• Citymapper App
• Malbon Golf
• The Golfer's Journal Podcast with Stephen Malbon

Mike Rogge is the Editor/Owner of Mountain Gazette, a print publication celebrating mountain sports and outdoor culture. The magazine has a long and fascinating history, which we discuss in the show. Mike took over as the owner in 2020 and has overseen a revitalization of the brand, enjoying tremendous growth in his years at the helm. This episode was recorded at the end of September 2023, just before the 200th edition of the magazine. MG #201 is expected to ship in the next week or so. Go subscribe now! Topics discussed:

• Mike's personal history
• Mountain Gazette's legacy
• Investing in print when the medium was shrinking
• Buying Mountain Gazette vs. building his own brand
• Editorial style of the magazine
• The large format
• Subscription vs. advertising revenue
• The Mountain Gazette team and operation
• A lot more!

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

In this week's episode, we talk about the Sea Otter classic, the massive bike race and tradeshow in Monterrey, CA. Aaron was there and shared some of his takeaways. Then we talk about some news out of Portland, OR including Nike's hybrid work model, layoffs, a new $125 million investment in a footwear and apparel manufacturing center, and some jobs data from the big performance brands. As usual, we finish with Brand, Product, Content (BPC).

Links:

• Sea Otter Classic
• Nike Hybrid Work Model
• Portland Manufacturing Investment
• Performance Jobs Data
• New Helmet Safety Technology
• Samaya Equipment
• Freetrail's Canyons Race Coverage
• Super Maker
• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

In Episode #4, we start with some lessons about how to break into the industry and learnings from our careers. Then we talk about the Women's College Basketball Final Four and how it maps to trends in Outdoor women's sport. We discuss the leadership battle at Scott Sports, and finish Brand/Product/Content, our traditional closing segment.

Links:

• Second Nature Newsletter
• Second Nature YouTube Channel
• The Gist
• Scott Sports leadership battle
• DJI Action Cam
• Gorge Waterfalls
• Pendleton

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

In this week's episode we discuss the state of the ski industry and tick through Aaron's five lessons from eclipsing 100k subscribers on his YouTube channel. We finish with brand, product, and content recommendations.

Links:

• Death to Ski Resorts?
• Can Reed Hastings Disrupt Skiing?
• Super Rider YouTube
• Rabbit Dream Chaser
• Live To Ride
• Second Nature Newsletter
• Second Nature YouTube Channel

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

In Episode #2, we discuss the vision for the future of Second Nature, Rich Roll's new podcast network, Voicing Change, the Crankworx athlete strike, and finish with Brand, Product, Content -- our recommendations to send you off into the weekend.

Links:

• Voicing Change
• Crankworx
• Mark Taylor's Crankworx Post
• Second Nature Newsletter
• Second Nature YouTube Channel
• The Barkley Marathons
• Sean Feeney on Invest Like The Best
• Listen to Episode #1