Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

In this week's episode we discuss the state of the ski industry and tick through Aaron's five lessons from eclipsing 100k subscribers on his YouTube channel. We finish with brand, product, and content recommendations.

Links:

• Death to Ski Resorts?
• Can Reed Hastings Disrupt Skiing?
• Super Rider YouTube
• Rabbit Dream Chaser
• Live To Ride
• Second Nature Newsletter
• Second Nature YouTube Channel

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

In Episode #2, we discuss the vision for the future of Second Nature, Rich Roll's new podcast network, Voicing Change, the Crankworx athlete strike, and finish with Brand, Product, Content -- our recommendations to send you off into the weekend.

• Voicing Change
• Crankworx
• Mark Taylor's Crankworx Post
• Second Nature Newsletter
• Second Nature YouTube Channel
• The Barkley Marathons
• Sean Feeney on Invest Like The Best
• Listen to Episode #1

This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products:

• Business planning process for FURTHER
• The challenge of being authentic in a new category and with a new consumer
• Developing footwear as a world-class apparel brand
• The danger of losing focus on lululemon's core markets of yoga and athleisure
• The vision, marketing, and distribution of FURTHER
• What lululemon could have done better
• History of Kevin Plank and Under Armour and his return as CEO
• Brand, Product, Content: Substack & ROA Hiking

Next week we'll be back to talk a bit more about the short and long-term vision for Second Nature, the intersection of fashion and outdoor, and Rich Roll's new podcast network. In the meantime, signup for our newsletter.