Second Nature

Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions).

Show Notes:

NICA: https://nationalmtb.org/

Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/

Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/

GRiT: https://nationalmtb.org/grit

NICA Coaching: https://nationalmtb.org/coaching-with-nica

Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4

NICA Australia: https://nicaausmtb.org.au/

BPC - Brand, Product, Content

Goodr: https://goodr.com/

Smith Sliders: https://www.smithoptics.com/en-us/products/sliders

The Road To Character (Book): https://amzn.to/43Ly0GW

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Red Bull has always been one of the leaders in brand social, but it's not because they're throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by working with other brands through her agency, Content By Caley. Get ready for some serious strategic and tactical insights - this conversation is loaded with an entire framework to completely alter your social media strategy.

Show Notes:

Caley Wildermuth: https://www.linkedin.com/in/caleywildermuth/

Content By Caley: https://www.contentbycaley.com/

Underbrush Gum: https://nathanandsons.com/

Away - Close Friends List: https://www.instagram.com/reel/DLlF9K8NDtw/

ManyChat: https://www.manychat.com

Final Boss Sour: https://finalbosssour.com/

Proteus Motion: https://proteusmotion.com/

Creating Content With A Remote Team (Caley's Article): https://www.linkedin.com/pulse/how-do-i-create-content-remote-team-caley-wildermuth-topic/

Circle (Community Platform): https://circle.so/

BPC - Brand, Product, Content:

SULT: https://www.drinksult.com/

Craftmix: https://www.instagram.com/craftmix/

Roomies (by Bilt): https://www.instagram.com/roomiesroomiesroomies/

Anthropic's New (Claude) Ad: https://www.youtube.com/watch?v=FDNkDBNR7AM

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Michelle Bates organized and executed a "content residency" in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it's going.

Show Notes:

Outsiders: https://for-outsiders.com/

NZ Experiences: https://for-outsiders.com/book-our-trips

February Residency: https://for-outsiders.com/february-nz-content-residency-eoi

Marriott Bonvoy Outdoors: https://www.marriott.com/en-us/outdoors

People For Bikes: https://www.peopleforbikes.org/

Second Nature - Jonathan Levitt Episode: https://www.youtube.com/watch?v=fYEjPke9Btg

BPC - Brand, Product, Content:

Outdoor Brand Camp: https://www.outdoorbrandcamp.com

Women Who Run With Wolves: https://amzn.to/47O5Z40

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, and in this podcast we learned more about their other recent product line expansion: bone-conducting headphones.

Show Notes:

Jake Largess: https://www.linkedin.com/in/jake-largess-6840a717/

Suunto: https://www.suunto.com/

Simon Dumont: https://www.instagram.com/simondumont/

Suunto Headphones: https://us.suunto.com/pages/bone-conduction-headphones

Courtney's Signature Watch: https://us.suunto.com/products/suunto-race-s-titanium-courtney

Tailwind: https://tailwindnutrition.com/

SunGod: https://www.sungod.co/

Salomon Courtney Signature Shoes: https://www.salomon.com/en-us/product/s-lab-genesis-limited-courtney-edition-2-li8326/L47829400

Abby Hall: https://www.instagram.com/abby.k.hall/

Vertical 2 Watch: https://us.suunto.com/products/suunto-vertical-2-all-black

BPC - Brand, Product, Content:

Suunto: https://us.suunto.com/

Vessi - Waterproof Shoes: https://vessi.com/

The Row: https://www.therow.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since the last time we had Kyle on the podcast.

Show Notes:

Kyle Siegel: https://www.linkedin.com/in/kyle-siegel/

Raide: https://raideresearch.com/

Original Second Nature x Raide pod: https://www.youtube.com/watch?v=mAYD20ZXJOM

Interval (Shop): https://intervalrunning.co.uk/

Spencer Harkins: https://www.linkedin.com/in/spencerharkins/

Original Second Nature x Spencer pod: https://www.youtube.com/watch?v=vQVLRsmUqbs

Mali Noyes: https://www.instagram.com/malinoyes/

BPC - Brand, Product, Content:

Ex-officio Everyday Boxer: https://amzn.to/475dVMO

TNF Advanced Mountain Kit: https://www.thenorthface.com/en-us/collections/advanced-mountain-kit

Colin + Samir Podcast: https://www.youtube.com/watch?v=hbZbPHjE8NE

Mill Valley Pasta Company: https://millvalleypasta.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more importantly, where it's headed. They are launching something new at this year's event, and we've got the exclusive on that announcement.

Show Notes:

Outdoor Media Summit: https://outdoormediasummit.com/

Yoon Kim: https://www.linkedin.com/in/yoon-kim-5027b214/

Kenji Haroutunian: https://www.kenjiconsults.com/

Colin + Samir Episode: https://www.youtube.com/watch?v=hbZbPHjE8NE

Erica Zazo: https://www.linkedin.com/in/ericazazo/

Outdoor ECom: https://outdoorecom.com/

Startup Junkie: https://startupjunkie.org/

Global Cycling Accelerator: https://cyclingaccelerator.com/

Stephen Regenold - Founder of Gear Junkie: https://www.instagram.com/stephenregenold/?hl=en

NPS: https://en.wikipedia.org/wiki/Net_promoter_score

BPC - Brand, Product, Content:

Livsn T-shirts: https://www.livsndesigns.com/products/pack-shirt

Yoshino Power Station: https://yoshinopower.com/products/b2000-solid-state-portable-power-station

FlyLow Homegrown (Book): https://flylowgear.com/collections/all/products/homegrown-the-flylow-story

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Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility of the design.

Show Notes:

Gnara: https://gnara.com/

I Fund Women: https://www.ifundwomen.com/

KRDG Law - Ian Gates: https://krdglaw.com/staff/ian-gates/

Livsn Collab: https://gnara.com/collections/gnaraproducts/products/womens-ecotrek-overalls

Burton Collab: https://gnara.com/collections/gnaraproducts/products/burton-bib-bundle

Boulder Pop-Up: https://gnara.com/pages/gnara-boulder-pop-up

WeFunder Campaign: https://wefunder.com/

E-mail Gnara: [email protected]

BPC - Brand, Product, Content:

American Symphony: https://www.netflix.com/title/81728930

Book of Alchemy: https://amzn.to/48Jmr6z

Link In Bio (Newsletter): https://www.milkkarten.net/

Matt Trappe x Skratch: https://www.youtube.com/watch?v=MIgXD--K0hI

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future.

Show Notes:

Breakfast Club: https://breakfastclubatx.com/

Grant Rogers: https://www.instagram.com/grantrogers/

Jordie Ammons: https://www.instagram.com/jordieammons/

Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx

Tour Das Hügal: https://dashugel.bike/

Case Of The Mondays: https://www.caseofthemondays.cc/

BPC - Brand, Product, Content:

Maurten: https://www.maurten.com/

Vada: https://vadajewelry.com/

Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/

Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play

Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross

Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw

Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak.

East Peak: https://www.runeastpeak.com/

Paulius Dragunas: https://www.linkedin.com/in/pdragunas/

SF Running Company: https://www.sfrunco.com/

Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport

The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana

Aaron Kubala: https://www.instagram.com/aaronkubala/

BPC - Brand, Product, Content:

On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running

Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK

Stillness Is The Key (Book): https://amzn.to/4pshepw

Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there.

Show Notes:

Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180

For The Long Run Podcast: https://forthelong.run/

Long Run Labs: https://longrunlabs.substack.com/

Sponsorable: https://sponsorable.com/

Emily Holland: https://www.linkedin.com/in/emilylholland/

Superfiliate: https://www.superfiliate.com/

Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR

Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod

Ketone IQ (Jonathan's link): http://ketone.com/FTLR

Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM

Eternal: https://eternal.co/

Wild Poppy Consulting: https://www.wildpoppycreativeco.com/

BPC - Brand, Product, Content:

PACT: https://pactoutdoors.com/

Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005

Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds

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