Siff Haider is the co-founder of the nutraceuticals brand, Arrae. She's an entrepreneur, content creator, and the host of the Dream Bigger podcast. We have a great conversation on the podcast today about how Arrae started as an idea and how she turned it into reality.

We discuss how she took Arrae and grew it using influencer marketing, so if you're an ecommerce entrepreneur or business owner, her tips will be incredibly helpful when it comes to getting your business out there. We also talk about the importance of self-care routines and setting boundaries as an entrepreneur.

More specifically, Siff and I both share our experiences with journaling, how we got into the process, and the difference we've seen in our lives since adopting the practice. Tune in to hear Siff's take on launching and running a business, managing mental health, and the importance of self-care.

Timestamps:

• How Siff started and co-founded Arrae (2:51)
• How Siff took her blog and turned it into a business (6:48)
• Tips for starting a brand new ecommerce business (11:29)
• The process of starting a nutraceuticals company (13:57)
• How Siff got the word out about Arrae (15:24)
• Tips for hiring influencers for your marketing campaign (19:44)
• What's next for Arrae? (22:42)
• What Siff does aside from taking Arrae to soothe her bloat and anxiety (23:40)
• Siff's morning routine (25:18)
• How to get started with journaling (29:15)
• How Siff became more introspective (35:35)
• Boundaries that Siff has in place for social media (38:25)

Resources:

• https://www.arrae.com/
• https://www.instagram.com/arrae.co/