The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because they're going after the wrong clientele, and it completely undermines their ability to sell effectively.

In this episode, I break down what I call the "high standard buyer" and why the premium buyer is often misrepresented in the online world. I explore the three key characteristics that make high standard buyers different: they make decisions from certainty rather than needing constant reassurance, they're investing in your leadership and vision rather than just outcomes, and they prioritise ROI and identity over emotional gratification. Understanding these distinctions changes how you communicate and market your mastermind entirely.



I also share practical strategies for converting the high standard buyer, including how to develop a tailored authority marketing and content strategy that grabs the attention of those already in your network who are ready to make a move. This isn't about having endless testimonials or being famous. It's about speaking clearly to the results you can achieve and evolving your approach as your ideal client evolves. If you've been struggling to fill your mastermind, this episode will shift how you think about who you're actually selling to.

LINKS

Workshop:5 New Mastermind Clients by Christmas

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom