It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight for what you’re worth.

Adrijana says: “Stop under-earning.”

Are SEOs bad at charging what they’re worth?

“Yes, because people are not respecting them enough. That is why we lack confidence. Money, and money mindset, is a specific topic that not a lot of SEOs are talking about. Whenever we mention money, there is a negative attitude around it. People say that it’s not all about the money and they will say they’re getting enough."

Read the full transcript of Adrijana's interview at https://majestic.com/seo-in-2025/adrijana-vujadin

In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their activities. This is where we begin, with Lucia Dello from Dello Insights.

Lucia says: “Prove the value of your e-commerce SEO.”

How do you prove the value of it?

“In this world, where acquisition remains a challenge and marketing budgets are tight, we want to demonstrate that SEO is bringing in the people you want. Retailers are looking well beyond the campaign level. They want to understand their whole sales portfolio and how it's growing over time. Therefore, you want measures that don't stop at the level of the activity, engagement or a sales total."

David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity.

Talking points include:

What data analysis are you referring to when planning a strategy?

Where are the best sources of data?

What are some examples of what-if scenarios that you are referring to?

Link profile may not be what you want it to be?

Content may not be what you hoped it would be?

How does this help to navigate ambiguity and the unknown?

What type of ambiguity are you trying to avoid?

Why is it important to do this?

How does this measurable impact your SEO success?

How often should you be planning SEO strategy?

What else should be incorporated in an SEO strategy?

David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.

Talking points include:

Why do you need to add social media to your search strategy?

What does this mean in practice?

What social media are we talking about?

What content works best on different social media sites?

Why does this fit as part of a search strategy?

How do you measure success on social?

How do you measure success as part of an integrated search strategy?

How will this continue to evolve in the future?

Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.

Talking points include:

Why is building a brand with your own story so important?

How do you craft your story?

Where should you publish your story?

How does your brand story interweave with the rest of your content marketing efforts?

What measurable impact does this have on your SEO success?

How often should you hone your story?

Is this more effective than link building?

Read the full transcript of Desmond's interview at https://majestic.com/seo-in-2024/additional-insights/desmond-boateng

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be competing against the larger companies and every Google update will benefit your rankings.

Talking points include:

What does Balanced/consistent link building look like?

What links are good links in 2024?

How many should you be building a month?

What are the limits you talk about?

What does constant content creation look like?

What content is best?

Why does this help compete with larger companies?

How do Google updates benefit rankings?

Read the full transcript of Ahmed's interview at https://majestic.com/seo-in-2024/additional-insights/ahmed-bhula

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.

Talking points include:

What are the customisation options?

How should SEOs be customising them?

Why should SEOs be using them?

Should SEOs get assistance from a GA4 professional?

What data is available?

How should SEOs be using this data?

What other software do you like to connect to GA4?

Are the customisation options likely to change again in the near future?

Read the full transcript of Kyle's interview at https://majestic.com/seo-in-2024/additional-insights/kyle-rushton-mcgregor

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions.

Discussion points include:

Why should SEOs be testing opportunities using PPC?

How should they define the opportunities to test?

What does the testing process look like?

What software should they be using?

How do they select a winner?

What do they do once a winner is selected?

What's your opinion of SEO and PPC ranking for the same term - should PPC be turned off?

Read the full transcript of Sophie's interview at https://majestic.com/seo-in-2024/additional-insights/sophie-fell

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source.

Discussion topics include:

How do you build a strong, recognizable brand around a specific topic?

How can you ensure that people remember your brand after reading your content?

What content do you prefer to publish?

Where do you publish your content?

How do you measure the SEO value of this?

How do you view AI content?

Read the full transcript of Dani's interview at https://majestic.com/seo-in-2024/additional-insights/dani-leitner

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content.

Discussion points include:

How do you team up with AI?

What AI do you recommend working with?

How do you deliver content that is more valuable than you could before?

How do you know it is more valuable than previous content?

What are the risks to doing this?

When you talk about doing this at scale - what scale level are you talking about?

Is it possible to compete without using AI?

How do you think your strategy will continue to evolve over the coming few months?