Martin Huntbach and David Bain discuss the importance of listening to what your customers say FIRST and then validating this with keyword research.

Discussion points include:

How do you listen to your customers?

Face-to-face / video recordings / surveys?

How do you validate it with keyword research?

Are there missed opportunities if your customers don’t suggest certain topics?

What tools do you use?

What search volume is good?

Is zero search volume ever still interesting?

How do you incorporate the keyword on the page and within the content?

How do you choose what content suits the keyword?

How do you try to rank for the keyword?

Fabio Embalo and David Bain discuss why ee are going to have to adapt extremely fast in 2024.

Discussion points include:

What do SEOs have to do differently?

How does this impact the way that things are currently done?

What has to be optimised to appear in SGE?

How do you drive traffic from SGE?

Should SEOs also be using AI in their own processes?

Should SEOs also be using AI to create content?

In this episode, Kerry Campion discusses why it's important to become "uncopyable" for SEO success in 2024.

Discussion points include:

How do you become "uncopyable"?

What’s an example of a strong brand messaging strategy?

How do you lean heavily into your own customer stories and what value does that provide?

How do you nurture relationships with thought leaders and what are you looking to achieve from that?

Are internal or external thought leaders key?

Are there any AI evolvements that you are nervous about from a content perspective?

Begum Kaya and David Bain discuss the importance of making sure your content attracts the right audience and helps them convert.

We have endless opportunities to find the right topics, optimize the websites accordingly, and try to reap fruits before really understanding our audience. However, we've seen many examples where it doesn't mean anything beyond some text. Begum believes we have to move towards the communicative and humane side of things and build our voice rather than covering all we can that touches our niche on the internet.

Nik Ranger and David Bain discuss what a post-SGE, AI influenced world means for SEO.

Discussion points include:

How do you leverage natural language processing techniques for information retrieval?

How do you leverage natural language processing techniques for text analysis?

Why is it more important than ever to understand the mechanisms that underpin how and why results are displayed?

What does this mean for SEO?

How does this affect an SEO strategy?

Eli Schwartz and David Bain discuss why you need to focus on the end user only and understand WHY they are searching.

Discussion points include:

Why is this important?

How do you find out why they are searching instead of what they are searching?

What tools do you use to assist you with this?

How do you alter your content to appeal to the why?

Does this apply to every type of content?

How does this interweave with other digital marketing activities?

How does this change of focus impact the bottom line measurable?

Amanda White and David Bain discuss how to be continuous and use a wide variety of SEO elements.

Discussion points include:

Surely you can’t work on everything at the same time?

How do you identify who user is?

How do you create a strategy around that?

Should you not be prioritising the most impactful SEO activities?

What are the well-trusted methods we shouldn’t be forgetting?

How do you know when you should automate or use AI?

How can SEO work more effectively with PR for greater success?

How do you know what you need to adapt and change in your processes?

In this episode, Bart Magera shares that the answers to your SEO problems lie in the SERPs.

Discussion points include:

What answers are you looking for in the SERPs?

How do you use the SERP to define opportunities?

How have the SERPs changed recently?

How do you use the SERP to form your SEO strategy?

What are your thoughts on the future of the SERP?

Read the full transcript of Bart's interview at https://majestic.com/seo-in-2024/additional-insights/bart-magera

Ken "Magma" Marshall and David Bain discuss how rather than focusing on SEO, you should focus on HEO. "Human Engagement Optimization"

Discussion points include:

What is "Human Engagement Optimization"?

How do you focus on creating web content with the user intent and needs in mind?

Show should you use AI / ML?

How do you know what your user or customer expects?

How do you ensure that you are delivering excellent experiences?

Why will Keyword data matter less?

How do you get more sophisticated around attribution?

How do you know which keywords have made a company most profitable?

How do you measure "Human Engagement Optimization"?

Jan-Willem Bobbink and David Bain discuss understanding the limitations of AI based tools for SEO.

Discussion points include:

What are the useless exercises are happening based on LLMs that are not suitable for it?

What are the limitations of AI-based tools?

What are the elements of SEO that go hand-in-hand with AI?

What are the elements of SEO that don’t go hand-in-hand with AI?