Fili Wiese shares what impact site speed and Core Web Vitals has on SEO in 2024.

Discussion points include:

What impacts site speed most in 2024?

- Server and hosting

- File sizes and types

- Plugins and add-ons

- Traffic volume

- Poor coding

How should we be using Core web Vitals to direct our site performance improvements?

Inside Search Console?

- Loading (Largest contentful paint - how fast is fast enough? How do you improve this?)

- Interactivity (First input delay - how fast is fast enough? How do you improve this?)

- Visual stability (Cumulative layout shift - what issues are key?)

Tom Pool advises that you ensure technical quality throughout your entire site.

Discussion points include:

What does good technical site quality look like in 2024?

Has anything changed in terms of technical setup best practice in the past couple of years?

How does a good technical set up deliver better user experience?

How do you build a solid technical foundation if you’re not sure how large you’re going to grow?

If users are happy using your site is it worthwhile to continue to invest in further technical improvements?

How do you measure the impact of technical improvements?

Alexandra Tachalova shares that building the right links should be one of the biggest priorities for marketers.

Discussion points include:

What are the right links at the moment?

What are the wrong links at the moment?

How do you get the best links?

Why is this more important than other marketing activities?

You say that Sites that have a strong domain authority can easily reach excellent results in Google SERPs without building any links back to their individual pages - does this mean that you only have to build links to certain pages?

Can you stop building links after a while?

Will links stay important with AI results?

Eva Cheng shares why you shouldn't give up on "Hero Campaigns" in Digital PR.

Discussion points include:

What are hero campaigns?

What are the typical results you are looking to achieve from hero campaigns?

How do you create a hero campaign?

How do you manage a hero campaign?

How do hero campaigns fit into the bigger picture?

Why should SEOs consider building category page links?

At what point in your SEO strategy should you implement this?

Are there any specific Digital PR tactics that have proven more successful for category page links?

Why do you say that an SEO shouldn’t be afraid to build category page backlinks?

How do building category page backlinks fit into the bigger picture?

Rad Paluszak shares the importance of prioritizing "Value" over "Sheer SEO".

Discussion points include:

Why is working on improving the site better than obsessing about SEO?

You say that SEO-elements on a website CAN be imperfect - why?

You say that if your site is not useful or does not deliver truly unique value, it might be throttled and suffer in the long term - what do you mean by this?

Why should SEOs stop obsessing over AI developments?

Jo O'Reilly believes that you should start prioritising building smaller numbers of relevant high-quality links.

Discussion points include:

How do you define relevant high-quality links?

How do you define irrelevant spammy links?

How do you measure the value of a link?

How do you conduct outreach?

Ideally what style of links are you looking for?

Are you willing to pay for links?

Alan Silvestri advises that you leverage happy customers for ethical backlinks.

In this video we discuss the importance of leveraging happy customers for:

* Case Studies

* Testimonials

* Guest Blogging

* Webinars and Podcasts

* Affiliate Programs

* User Generated Content

* Community Forum or Groups

Rana Abu Quba Chamsi shares the importance of mastering your video SEO.

Discussion points include:

What do you mean by video SEO - optimizing video to appear on the SERP?

What type of business is video most suitable for?

What’s the ideal length and format? How do you optimize? What’s your process?

What are some other video-based platforms that you optimize for and how is that optimization process different?

What kind of intent does video traffic have and does that differ to other traffic?

How does video fit into the overall content mix?

How is AI impacting video optimization?

What is the future of video optimization?

Amit Raj shares the importance of building relationships before you link build.

Discussion points include:

How would you define a valuable link?

What do you have to give to obtain a valuable link nowadays?

How do you stand out with your outreach?

Is that link a logically relevant link between those websites?

Does it provide value?

Is your outreach relevant and genuine to the receiver?

Are you approaching sites with something that will genuinely resonate, and that their audience would benefit from?

Debbie Chew emphasises the importance of staying on top of link and mention building.

Discussion points include:

Why build mentions?

What do you mean by generative AI chatbots and search being influenced by listicles?

What do you mean by that you shouldn’t "blindly" build links to pages without regularly revisiting the SERPs?

What are the link building tactics to focus on in 2024?