SEO Consultant and Speaker Victoria Olsina says that having a single prompt library might not be enough. You need multiple prompt libraries, one for each client.

How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from iPullRank.

It’s easy to get grand visions of how much content you can create using AI. However, quality over quantity should be your aim, according to Joseph S. Kahn from Hum JAM.

David and Sinead discuss why what you get out of your prospecting tools is a reflection of what you put into them.

Discussion points include:

- What prospecting tools are you referring to?

- What should you be looking to get out of them?

- How do you put more into them?

- Outreach that you are doing is suitable for the site?

- How often should you review how you’re using prospecting tools?

- Is AI changing the way that prospecting tools are used?

As previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creation process.

One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina Azarenko.

Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP, you’ll need to tweak your content strategy.

In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.

Discussion points include:

- Why is it important to Know how your customers think?

- How do you Know how your customers think?

- How do you measure what your customers think?

- What do you mean by “make decisions to be the brand they'll always come back to?”

- What are examples of doing this?

- How does this impact SEO?

- How do you measure this?

Jason Barnard from Kalicube is focussed on another side to the technological capabilities of AI. He delves into the ways that generative AI is also impacting search results, and what to do about it.

Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to Arpad Balough from Slothio.