One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina Azarenko.

Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP, you’ll need to tweak your content strategy.

In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.

Discussion points include:

- Why is it important to Know how your customers think?

- How do you Know how your customers think?

- How do you measure what your customers think?

- What do you mean by “make decisions to be the brand they'll always come back to?”

- What are examples of doing this?

- How does this impact SEO?

- How do you measure this?

Jason Barnard from Kalicube is focussed on another side to the technological capabilities of AI. He delves into the ways that generative AI is also impacting search results, and what to do about it.

Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to Arpad Balough from Slothio.

In this episode, David and Kapwom discuss how to bulletproof your SEO efforts with E-E-A-T to supercharge organic performance.

Topics include:

- How does E-E-A-T bulletproof your SEO?

- What is the most effective way of maximising your EEAT?

- What does a supercharged organic performance look like?

- How do you measure success?

- Is AI impacting EEAT?

Just as we need to get into the nuts and bolts of SEO, we also need to take the time to understand the technology that powers AI, as Bastian Grimm from PeakAce explains.

According to Annika Haataja from Seeker Digital, one of the key questions that you should be asking prior to implementing the use of AI in your workflow is “How might AI impact user behaviour?”

As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s power.

Billie Geena from Uptake would like to add a warning though – don’t run full-speed into the unknown with AI without being aware of the potential consequences.