Julia-Carolin Zeng from Charlie on the Move would like to share that the opportunity you are optimizing for is constantly evolving, thanks to the shifting SERP.

In this episode, David and Mathilde discuss why you shouldn't forget the power of TikTok when planning your SEO strategy.

Discussion points include:

- How does TikTok work as a search engine?

- How do you determine if your audience is on there?

- Do you conduct keyword research?

- How do you optimise your content?

- What is the best publishing schedule?

- Any other ways to optimise content?

In addition to using services like ChatGPT natively, you should also keep an eye out for better, AI-powered technical SEO tools launching in the near future, says Pam Aungst Cronin from Pam Ann Marketing.

SEO Consultant and Speaker Victoria Olsina says that having a single prompt library might not be enough. You need multiple prompt libraries, one for each client.

How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from iPullRank.

It’s easy to get grand visions of how much content you can create using AI. However, quality over quantity should be your aim, according to Joseph S. Kahn from Hum JAM.

David and Sinead discuss why what you get out of your prospecting tools is a reflection of what you put into them.

Discussion points include:

- What prospecting tools are you referring to?

- What should you be looking to get out of them?

- How do you put more into them?

- Outreach that you are doing is suitable for the site?

- How often should you review how you’re using prospecting tools?

- Is AI changing the way that prospecting tools are used?

As previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creation process.

One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina Azarenko.

Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP, you’ll need to tweak your content strategy.