As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s power.

Billie Geena from Uptake would like to add a warning though – don’t run full-speed into the unknown with AI without being aware of the potential consequences.

In this episode, David and Jade discuss how to get hands-on to grow your career in SEO.

Discussion points include:

- What do you mean by hands-on?

- What should you get hands-on with?

- How does this help to grow your career?

- How often should you be doing this?

Although the first chapter emphasised the need to retain your human touch, we can’t ignore the elephant in the room – AI is changing many aspects of SEO, fast. That’s the message that Nitin Manchanda from Botpresso would like to share with you.

According to Adelina Bordea from FreePik, another key use of your human intuition is your ability to differentiate between AI-generated content and human-generated content.

SEO Consultant Jess Joyce shares that your humanity can give you the edge in multiple SEO disciplines.

Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence might make all the difference.

There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptability will be key.

David and Heike discuss how neurodivergent thinking can supercharge your SEO.

Talking points include:

- What is Neurodivergent thinking?

- Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent?

- How should someone who is Neurodivergent grow their SEO career?

- Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.

Talking points include:

- What sort of user experience should you optimise for?

- How does that increase your organic traffic?

- How do you measure improved user experience from an organic search perspective?

- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?